twitter: how 140 characters are changing communications
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DESCRIPTIONWhat is Twitter? How can organizations effectively use it? What do you tweet? What is a "tweet?"
May 19, 2009
How 140 Characters Are Changing Communications
What Is Twitter?
Twitter is a micro-blogging, social networking platform that asks users to answer, “What Are You Doing?” in 140 characters or less.
Launched in late 2006 Allows people to share breaking
news, links, information and reach out to community/customers
Easy to Update:Text Message from cell phoneiPhone or Blackberry applicationsComputerE-mailInstant MessageFacebookBlogAny other web-based platform
Why Is Twitter Different?
Twitter uses several different technologies to operate including:
RSS: a group of web-based feeds that standardize blog posts, podcasts, web sites, etc. and syndicate them into an aggregator in order to share information and allow readers or users to know that the site has been updated
Texting: a short, 160-character electronic message sent via a cell phone using the Short Message Service (SMS)
Who Is On Twitter?
As of early 2009, Twitter had more than 10 million users.
comScore Media Metrix. April 9, 2009
Who’s on Twitter?
Twitter is most popular with 45-54 year-old demographic.
How to Use Twitter
All you need is an e-mail and user name.
Find people through e-mail, invite friends or search by keyword.
How to Tweet
1. Give an update in 140 characters or less.
2. Reply to someone: use an @ and their username
(noun) the short 140 character message that you send on twitter
(verb) the act of sending a message on Twitter i.e. to tweet. For example: @adrienneroyer was tweeting earlier.
Tweeple, Tweeps or Twitterers: Twitter friends
*You tweet on Twitter. You don’t twitter on Twitter.
Twitter is opened to 3rd party applications. Allows you to maximize the Twitter community
Add to your cell phone, iPhone or BlackBerry Add SMS through twitter.com Tweetie for iPhone and
TwitterBerry for BlackBerrries
Splitweet•Manage multiple Twitter accounts•Track key words in the Twitterverse•Manager your online brand•Developed for Corporate Twitter accounts
Tweetdeck•Track hot topics on Twitter•Split friends into groups•Organize tweets
Other Twitter apps:•Twirl•TwitterFox (for Firefox browser)•Brian Solis’ Twitter Tools for Community and Communications Professionals•http://www.briansolis.com/2008/10/twitter-tools-for-community-and.html
Why Should You Use Twitter?
Social media is about building relationships not selling a brand or product.
Twitter is one of the best social media tools for building relationships.
Social Media Model
Success Stories from Twitter
Charity: Water Twestivals @comcastcares & @zappos
customer service @CDCemergency updates about
How to Effectively Use Twitter? Essentially, Twitter tracks the world’s
For the first time, organizations are capable of having one-on-one conversations on a mass scale.
Best social media tool for building relationships with key stakeholders, communities, opinion leaders and media.
How To Build Relationships?
Use Twitter to build create honest, transparent, 2-way conversations with stakeholders
Don’t just send out press releases on Twitter. Share information, breaking news, updates
• Ex. @FDArecalls Answer questions Scan for concerns or questions on public’s
radar and address them directly Ask questions! Reach out to people with similar focuses or
How To Build Relationships?
Real people use Twitter and expect a real person to be handling your account.
Eliminate corporate-speak or PR-language from tweets
Twitter Search: http://search.twitter.com/Allows anyone to search for tweets with
specific keywords Hashtags: adding the “#” allows twitter to
aggregate similar tweets into one feed#breakingnews, #lost, #oprah, #obama
www.hashtags.org tracks all hashtags Trending TopicsTracks the day’s top hashtagswww.twitter.com
Thousands of 3rd-party Twitter tools exist to monitor Twitter and build your online community.
Twitter tool listings: Brian Solis’ Twitter Tools for Community and
Monitor Twitter and online mentions through free web-services Google alerts (i.e. @adrienneroyer) Socialmentions.com Twitter alerts
Establish goals of friends or followers User similar metrics to PR measurement Monitor blog hits, tweets and Facebook
Blog: Nonprofit Land
E-mail: [email protected]