Twitter: how to make a difference

[EPHA Professional Development Programme - Spring 2014] EU health advocacy training

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Brussels, March 24th 2014Javier Delgado Rivera, EPHA Communications Coordinator

Facebook is for the people you know; Twitter is for the people you would like to know

Source: jonworth.eu

What is all the fuss about

Bear in mind

• Different people = different understandings about of how to use it, its rules and goals

•Two-folded - to promote and to listen to.

• Long-term investment – may not pay off right from the beginning.

• Network mindset

• Follow all your stakeholders … including the industry (following implies very little commitment)

Managing Twitter

• Same person in charge + staff members personalised accounts • @Mentions and direct messages: engaged or not to engage??

• Develop an editorial line & a weekly editorial Twitter calendar

- Scheduled/planned tweets (eg event, policy development)

Don't tweet what you eat, but tweet as you eat: three times per day - #TwitterTips

Content

• Think!! Who do I need/want to reach out? (e.g. EU or national instututions, NGOs, industry, wider public)

• Clear differentiation between official position and everything else.

• What to tweet?

• Tweet in several languages? Create language-specific twitter accounts

• One tweet from your Sec Gen etc is worth 100 tweets from staff

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Getting the basics right

•Accountability. •Consistency of messageYour credibility is your reputation Spelling matters.

•Accountability. •Consistency of messageYour credibility is your reputation Spelling matters.

•Accountability. •Consistency of messageYour credibility is your reputation Spelling matters.

 • Accountability

• Consistency of messages

• Your credibility is your reputation

• Spelling matters

Getting elaborated

•Tweet Deck To gain more control over your account’s activity (& better manage different Twitter accounts) and monitor relevant activity.

• Tweet Reach To monitor the reach (several indicators) of your tweets by using

• Trends maps To locate trendy hashtags in a map

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