@amnestyuk and #EgyptTwitter in a Crisis

25th January

Our initial aim was to just become part of the conversation and bring the human rights angle to coverage.

Started to use Twitter for monitoring the action on the ground. Campaign manager passed on contacts to follow on Twitter to enable us to better stay on top of updates.

Having a man on the ground changed our role online from highlighting content to being a source of information

30th January

3rd February

Our team arrested, we were becoming part of the story

Asked supporters to take action via email and social media

Over 11,000 emails sent in less than 24 hours

Our staff members were (thankfully) released by the end of the next day

4th February

By the end if the week we started to round up coverage into:

Campaign centre

Blog post

Media team blog

Photo galleries

7th February

12th February

Full digital team in attendance: Tweeting, live blogging, filming, taking photos, uploading...

Organising globally with #feb12global

Social media mentions of 'Egypt' and 'Amnesty International' and #feb12global

Social media mentions of #feb12global by type

blog.protectthehuman.com

7,358 Visits

9,455 Pageviews

79.15% New Visits

60 Comments

Direct18%

Social Media29%

amnesty.org.uk26%

Email27%

But, nothing was quite as cool as the rickshaw!

Any questions?Fiona McLaren / @fionamclaren