twitter in crowdauthored storytelling

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Twitter Ali Anani, PhD in Crowdauthored Storytelling

Author: ali-anani-phd

Post on 11-Aug-2014

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The presentation describes a live story on crowdauthoring a song for the world cup. Twitter shows that it is a great tool for monitoring emotions movement and hence in writing great stories. The live experience shows also that people will work together towards great human goals.

TRANSCRIPT

Page 1: Twitter in crowdauthored storytelling

Ali Anani, PhD

Twitter

Ali

Ana

ni, P

hD

in CrowdauthoredStorytelling

Page 2: Twitter in crowdauthored storytelling

Storytelling isa growing phenomena in attracting and engaging the crowds

Page 3: Twitter in crowdauthored storytelling

So, is Crowsfunding

Page 4: Twitter in crowdauthored storytelling

An emerging trend isn’t only crodauthoring, but also that the authors buys what they wrote!

Page 5: Twitter in crowdauthored storytelling

A living experiencetells the story

Page 6: Twitter in crowdauthored storytelling

Mohammed Assaf is the Arab Idolsinger for2013

Page 7: Twitter in crowdauthored storytelling

During the competition on of the jury panel claimed that we have to wait for 500 years for a singer matching Assaf would appear

Page 8: Twitter in crowdauthored storytelling

Assaf massive popularity drew attention as he was selected to sing in the World Cup Congress 2014

Page 9: Twitter in crowdauthored storytelling

The great occasion prompted Assaf and his team to launch a new idea:

Fans and followers have been sending in their ideas for lyrics on Twitter using the hashtag #Assaf360.

This is a form of crowdauthoring

Page 10: Twitter in crowdauthored storytelling

Palestinian Singer Mohammed Assaf & Grammy-Winning Producer Rodney Jerkins create song for World Cup by crowd-sourcing content from fans online.

Page 11: Twitter in crowdauthored storytelling

The event, hosted by Platinum records, was being live streamed to fans all over the world

The event, hosted by Platinum records, was being live streamed to fans all over the world

Page 12: Twitter in crowdauthored storytelling

Within 24 hours the song was completed.The crowds followed the event alive as they felt they owned the song because of their contribution.

Page 13: Twitter in crowdauthored storytelling

All proceeds from the song will go to the United Nations Relief and Works Agency (UNRWA) for Palestinian refugees

Page 14: Twitter in crowdauthored storytelling

A Twitter hashtag created for the recording session, #ASSAF360, was used by fans to send rhymes and lyrical suggestions over the course of two weeks.

Page 15: Twitter in crowdauthored storytelling

At the start of the campaign.Tweets centered around awareness and highlighting Assaf is the first Arab singer to sing in the World Cup Tournament

Page 16: Twitter in crowdauthored storytelling
Page 17: Twitter in crowdauthored storytelling

Most tweets were in Arabic language

Page 18: Twitter in crowdauthored storytelling

The live screening quickly attracted engagement and tweets built up quickly

Page 19: Twitter in crowdauthored storytelling

Tweets and Re-tweets in English language increased considerably

Page 20: Twitter in crowdauthored storytelling

The sentiment were with increasing intensity

Page 21: Twitter in crowdauthored storytelling

All positive emotions

Page 22: Twitter in crowdauthored storytelling

Grouping and re-tweets reflected increasing involvement by the crowd

Page 23: Twitter in crowdauthored storytelling

After the launch few negativeemotions appeared

Page 24: Twitter in crowdauthored storytelling

Negative emotions centered around allying against uploading the song on youtube for fear people would not purchase the song from official websites and refugees would be deprived of the revenue of selling the song

Top Domains in Tweet in G5 (Group 5): anghami.com apple.com mbc.net goo.gl onmbc.net bit.ly youtube.com

Page 25: Twitter in crowdauthored storytelling
Page 26: Twitter in crowdauthored storytelling

Some liked the English part of the song more than the Arabic part

Some preferred Shakira’s song

Page 27: Twitter in crowdauthored storytelling

The great lesson is that people will remain sweepingly positive towards a common cause.

Page 28: Twitter in crowdauthored storytelling

Twitter serves as a great tool in writing visual stories by monitoring emotions before, during and after the event.

Page 29: Twitter in crowdauthored storytelling

Post to Assaf singing in

the FIFA World Congress

Post to Assaf singing in

the FIFA World Congress

Page 30: Twitter in crowdauthored storytelling

And keep it live To watch Assaf performing clickhttp://www.youtube.com/watch?v=tfXR2i1gUBU&feature=youtu.be&utm_source=hootsuite&utm_medium=web&utm_term=isyounes&utm_content=&utm_campaign=smu#WorldCup

Page 31: Twitter in crowdauthored storytelling

Most Tweeted WordsFeeling proud, mainly among Palestians, is significant

Most Tweeted WordsFeeling proud, mainly among Palestians, is significant

mohammad

singing

assaf

singing fifa

congress

ceremony

making

proud

palestinians

rt

Page 32: Twitter in crowdauthored storytelling

The Social Network Structure turned very simple and re-tweets are of high percentage.

Polarization into two main groups is evident

Page 33: Twitter in crowdauthored storytelling

Assaf apparently dissolved differencesas there seems no argument about his successful show