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Jack Dorsey, Chairman

Evan Williams,CEO

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Biz Stone, Creative Director

Twitter: How it began

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“We're calling it twttr (though this original rendering calls it stat.us).…I'm happy this idea has taken root; I hope it thrives. Some things are worth the wait.”

-- Jack Dorsey’s caption on the six-year creative process that leads to this sketch, posted on Flickr, July 5 2006

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Tipping Point• 2007: Twitter gains significant popularity after

introduction to bloggers at the SXSW festival in Austin, Texas

• Daily tweets saw 3x increase, from 20K to 60K per day

• 2009: eMarketer estimates 18 million users by end of this year

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Twitter gaining international popularity

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--“Comscore Releases Surprising Statistics”, April 8 2009 <http://blog.searchenginewatch.com/090408-122803>

The Benjamin Button Complex

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-- comScore, Sept. 2, 2009

Younger 12-24 demographic is shifting from minority to challenge the early adopter majority in 35+ range

Who uses Twitter?

Bloggers, Public Relations,

Celebrities, Businesses

Basic Elements

Twitter TalkTwitter tag Function Value

@ Replies to a user Automatically turns the username into a link for others to follow; quick communication

RT (or retweet) Used when forwarding/ quoting verbatim what another user tweets

Retweeting helps spread messages to a wide audience

OH (or overheard)

Used when repeating what another user tweets

Gives context to the information being tweeted

DM (or direct message)

Sends a private message to a user

Allows users to exchange tweets one-on-one

# (hash tag) Tracks a topic on Twitter Used to organize discussions; automatically turns the topic into a link as a helpful search term

So….what’s the point?

Let our experts explain