twitter & linkedin | getting started€¦ · 10 steps to getting started 1 create personal...
TRANSCRIPT
23 April 2010 Twitter & LinkedIn | Getting Started
A guide for higher education.
Lance Kissler
[email protected]/in/lkisslertwitter.com/someprtips
someprtips.wordpress.com
119 characters remaining What is social media?
Creating and sharing in an online conversation with your constituents.
Social & Professional Networking
Customers Service Networks
Location/Check-in Services
Video & Picture Sharing
Comment & Reputation
Crowdsourced Content
Social Bookmarks
Micromedia
Blogging
Events
Music
Wikis
120 characters remaining Why is it important?
Cost-effective strategy to reach just about everyone: alumni, donors, prospective students, current students, parents, faculty, staff, media and more.
400,000,000 75,000,000
60,000,000Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
98 characters remaining How to use it: personally & professionally
PERSONALLY
Connect with: family friends colleagues
Share your: photos videos stories
Stay current on: trends news interests
PROFESSIONALLY
Connect with: internal audiences external audiences media & the public
Share your: events announcements videos & photos knowledge stories
Stay current on: trends & news your brand (PR)
113 characters remaining 10 steps to getting started
1 Create personal accounts first
Don’t jump into the pool without getting your feet wet first.
get started
Create a Twitter accountCreate a LinkedIn profileJoin LinkedIn groups
113 characters remaining 10 steps to getting started
2 Follow & listen
Don’t be that awkward person at the cocktail party.
get started
Follow local news sourcesFan/follow your favorite companiesCheck out the celebrities
113 characters remaining 10 steps to getting started
3 Interact
Be a rookie.
get started
Message your friendsUpload videos & photosAsk questions
113 characters remaining 10 steps to getting started
4 Research
Know the groundrules.
get started
Check out MashableInvestigate tools & servicesFind out where your audience is
113 characters remaining 10 steps to getting started
5 Develop a strategy
Establish a gameplan.
get started
Determine your objectivesIntegrate social media into your mixCreate promotion strategies
113 characters remaining 10 steps to getting started
6 Create professional accounts
Let’s get this party started.
get started
Implement a social media policySetup a Twitter accountSetup a LinkedIn group
113 characters remaining 10 steps to getting started
7 Follow & listen
Keep your enemies as close as your friends.
get started
Follow your constituentsFollow your competitionConnect with B2B/media opportunities
113 characters remaining 10 steps to getting started
8 Be part of the conversation
Social media isn’t about controlling the conversation...it’s about creating and sharing it.
get started
Position yourself as an expertOffer incentives or meaningful contentRespond timely & truthfully
113 characters remaining 10 steps to getting started
9 Measure
It’s probably worth your time.
get started
Track your followers & group membersUse & track shortened URLsTrack @ replies, DMs & RTs
113 characters remaining 10 steps to getting started
10 Stay on the edge
Don’t get left behind.
get started
Read up on social media trendsVisit Mashable oftenAttend presentations
119 characters remaining Twitter tips & tricks
Add shortened URLs to your tweets so you can track clickthrough rates
Take advantage of #FF (Follow Friday)
Use hashtags to identify trends and topics
Tweet live from events and include picture links
Send updates that are timely and relevant (current issues, news, etc.)
Remind your followers of important deadlines and events
Monitor your brand through social media searches
Don’t tweet too often -- 3 to 5 times per day
Be authentic, personable and have a personality
118 characters remaining LinkedIn Tips & Tricks
Create groups for target audiences (general alumni, chapters, interns, etc.)
Consider importing your Twitter feed into LinkedIn
Utilize the event feature
Encourage your students to sign up -- and then train them how to use it
Use it as a recruitment and background check tool
131 characters remaining Resources
Please refer to the handout.
Lance Kissler
[email protected]/in/lkisslertwitter.com/someprtips
someprtips.wordpress.com
130 characters remaining Thank you.