Twitter Marketing

Presented by Mohammed Azharuddin

Digital Marketing Trainer

Twitter Stats

Twitter

1 Billion+ Users271 Million Active Users78% Mobile Users500 Million Tweets per dayHigh Conversion Rates

What is Twitter ?

Micro Blogging site which allows 140 chars, photo, video and links.

The main purpose of the twitter is real time communication between B-B or C-B or C-C

Listen and Learn

Branding

Customer Support

Connect with Experts

Competition and Offers

Updates and Press

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Twitter Usage in India

Tweet

Mention

HashTagLink

Reply ReTweet Favourite

Most Popular Tweet

Create Profile

Go to www.twitter.com > Signup

Select a Unique Handle [Max 15 Chars]

Tailor twitter based on recent visits

Choose Interests

Import Contacts

Confirm Email Address

Customizing the Profile

Menu > Settings > Edit Profile

Customize the Profile

Use custom graphics and logo for corporate branding

Fill the Website Field (No Follow Backlink)

Fill the BIO of Page [160 Chars]

Twitter Graphic Dimensions

Profile Photo Default : 73x73px Profile Photo

Normal : 48x48px In timeline

Mini : 24x24px

Profile Banner

Default : 1500x500px

Medium : 600x200px

Small : 300x100px

Types of Tweets

Text Based

Link Based

Photo

Video

HashTag

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Hashtagged words that become very popular are often Trending Topics.

Using hashtags we can amplify our message to audience.

How to use hashtags

Identify important Hashtags

Use the site https://www.hashtags.org/

Find and mention influencers

Align your campaign with trending topics

Time your tweet

Examples of Tweets

Engaging the Users

Contents On Twitter

Answer in style

http://www.socialsamosa.com/2012/11/social-media-case-study-55dsl-twittergun/

Question & Answer

One such contest was # FunWithNumber

Retweet & Follow to Win

Photo Contest

Recent Contests (Nov 2014)

#BornTo https://twitter.com/MaybellineIndia/status/537522659521622017

#OnCloud9W https://twitter.com/jetairways/status/537448187473047552

http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx

Twitter Tools

http://twittertoolsbook.com/10-awesome-twitter-analytics-visualization-tools/

Generating Leads from Twitter

Prepare a keyword list relevant to your product

Perform search on twitter

Interact with users as per the need

Respond back to their reply