twitter marketing strategy 2015 - basic twitter marketing tips

of 20 /20
Twitter Marketing Presented by Mohammed Azharuddin Digital Marketing Trainer

Author: uzzal-hossain

Post on 08-Jul-2015

426 views

Category:

Marketing


0 download

Embed Size (px)

DESCRIPTION

Twitter Marketing Step by Step Guide. Learn how to use and increase the brand awareness with Twitter.

TRANSCRIPT

  • Twitter Marketing

    Presented by Mohammed Azharuddin

    Digital Marketing Trainer

  • Twitter Stats

    Twitter

    1 Billion+ Users271 Million Active Users78% Mobile Users500 Million Tweets per dayHigh Conversion Rates

  • What is Twitter ?

    Micro Blogging site which allows 140 chars, photo, video and links.

    The main purpose of the twitter is real time communication between B-B or C-B or C-C

  • Listen and Learn

    Branding

    Customer Support

    Connect with Experts

    Competition and Offers

    Updates and Press

    Ho

    w t

    o u

    se T

    wit

    ter

    ?

  • Twitter Usage in India

  • Tweet

    Mention

    HashTagLink

    Reply ReTweet Favourite

  • Most Popular Tweet

  • Create Profile

    Go to www.twitter.com > Signup

    Select a Unique Handle [Max 15 Chars]

    Tailor twitter based on recent visits

    Choose Interests

    Import Contacts

    Confirm Email Address

  • Customizing the Profile

    Menu > Settings > Edit Profile

    Customize the Profile

    Use custom graphics and logo for corporate branding

    Fill the Website Field (No Follow Backlink)

    Fill the BIO of Page [160 Chars]

  • Twitter Graphic Dimensions

    Profile Photo Default : 73x73px Profile Photo

    Normal : 48x48px In timeline

    Mini : 24x24px

    Profile Banner

    Default : 1500x500px

    Medium : 600x200px

    Small : 300x100px

  • Types of Tweets

    Text Based

    Link Based

    Photo

    Video

  • HashTag

    The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

    Hashtagged words that become very popular are often Trending Topics.

    Using hashtags we can amplify our message to audience.

  • How to use hashtags

    Identify important Hashtags

    Use the site https://www.hashtags.org/

    Find and mention influencers

    Align your campaign with trending topics

    Time your tweet

  • Examples of Tweets

  • Engaging the Users

  • Contents On Twitter

    Answer in style

    http://www.socialsamosa.com/2012/11/social-media-case-study-55dsl-twittergun/

    Question & Answer

    One such contest was # FunWithNumber

    Retweet & Follow to Win

    Photo Contest

  • Recent Contests (Nov 2014)

    #BornTo https://twitter.com/MaybellineIndia/status/537522659521622017

    #OnCloud9W https://twitter.com/jetairways/status/537448187473047552

    http://www.jetairways.com/EN/IN/SpecialOffers/GOSF2014contest.aspx

  • Twitter Tools

    http://twittertoolsbook.com/10-awesome-twitter-analytics-visualization-tools/

  • Generating Leads from Twitter

    Prepare a keyword list relevant to your product

    Perform search on twitter

    Interact with users as per the need

    Respond back to their reply