...not just for the birds.

by Stacy E. Lukasavitz (@damnredhead)1

Remember party lines?

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... me neither.

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How about a cocktail party?

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• multiple conversations at once

• overhearing others, joining in

• private conversations

• networking, making friends

• having fun!

That’s better!

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So, this “twitter thing” . . . what is it?

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Microblogging?

• brief updates, 140 characters or less (“tweets”)

• published online, publicly or privately

• submitted via web, IM, text messaging, third-party application

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The 5 Stages of Acceptance

1. Denial“I think Twitter sounds stupid. Why would anybody care about what other people are doing right now?”

2. Presence“OK, I don’t really get why people love it, but I guess I should at least create an account.”

3. Dumping“I’m on Twitter and I use it for pasting links to my blog posts and pointing people to my press releases.”

4. Conversing“I don’t always post useful stuff, but I do ues Twitter to have authentic 1x1 conversations.”

5. Microblogging“I’m using Twitter to publish useful information that people read AND converse 1x1 authentically.”

Originally published on Influential Marketing Blog (http://rohitbhargava.typepad.com)9

What are you doing?

Not ...

... but ...

What has your attention?

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Why would anybody do this?

• increase social, professional networks

• find jobs, employees

• customer service

• news updates

• promote projects, interesting articles, others

• event coordination

• possibilities are ENDLESS

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Personal, conversational

Headlines, news

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Customer Service

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True story

I know this guy in real life -- through

Twitter.

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If you doubt the impact . . .

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First major news story displaying impact of Twitter:

April 25, 200816

These might sound more familiar:

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18

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So, how do you do it?

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Tweet to your public timeline

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reply using @

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use “d” to directly/privately message somebody

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ReTweet using “RT”

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The Power of the ReTweet:

• communicates ideas, news quickly to mass amounts of people

• viral in nature

• usually generates followers from one person’s network to another

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tweetupn. A real world meeting between two or more people who know each other through the online Twitter service.etymology: twitter + meetup = tweetup

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#hashtags

• way of tracking conversations about a certain topic

• easy to find a compilation of tweets by people at certain events

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Text message your tweets to 40404

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Many tools to make it easier

Twhirl

TweetDeck

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LOTS-o-services to use:

. . .these are just a few.30

TweetStats.com:

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How do you find people to follow?

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How can YOU use Twitter?

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. . . not just for the birds.

Stacy E. Lukasavitz@damnredhead

http://www.thatdamnredhead.nethttp://www.stacylukas.com

stacy@stacylukas.com

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CreditsImages on slides 2, 3, 4, 5, 6, 8, 11, 17, 20, 34 courtesy of Getty Images (http://www.gettyimages.com)

Images on slides 1, 7, 33 courtesy of Twitter (http://www.twitter.com)

Slide #9: “5 Stages of Twitter Acceptance” originally published on Influential Marketing Blog http://rohitbhargava.typepad.com

Slide #12: Shauna Nicholson (@shaunan) & MLive.com (@mlive)

Slide #13: JetBlue Airways (@jetblue) & Comcast (@comcastcares)

Slide #14: David Meerman Scott (@dmscott, http://www.webinknow.com) & David Murray (@davemurr)

Slide #15: http://edition.cnn.com/2008/TECH/04/25/twitter.buck/index.html

Slides #18 & 19: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan) http://www.slideshare.net/minxuan/how-twitter-changed-my-life-presentation

Slide #26: Photo of myself (@damnredhead) & Scott Monty (@scottmonty) taken by Daniel Eizans (@danieleizans, http://www.danieleizans.com) at Novi Tweetup, January 19, 2009.

Slide #29: Download from http://www.twhirl.org/ or http://www.tweetdeck.com or

Slide #30: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/3026065024/

Slide #31: http://www.tweetstats.com

Slide #32: http://www.mrtweet.net (@MrTweet), http://www.twitter.com, @yobeeone, http://twitter.grader.com (HubSpot)

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