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DESCRIPTIONTwitter is a Micro blogging site and it has millions of users. So it has a potential to be used as a marketing medium for brand.
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2. Twitter is a Micro blogging site and itTwitter is a Micro blogging site and ithas millions of users.has millions of users. So it has a potential to be used as aSo it has a potential to be used as amarketing medium for brand.marketing medium for brand. 3. It is not so simple as it sounds. Its aIt is not so simple as it sounds. Its acomplex process and you have to getcomplex process and you have to geta grip over different strategies.a grip over different strategies. 4. Use KeywordsUse KeywordsFind out which keywords are popularFind out which keywords are popularwith your audience and use themwith your audience and use themwhere appropriate in your tweets. Inwhere appropriate in your tweets. Inother words, phrase your tweets usingother words, phrase your tweets usingterms that your customers use them.terms that your customers use them. 5. For example, if you re tweeting aboutFor example, if you re tweeting aboutgardening for beginners, you mightgardening for beginners, you mightwant to substitute the termwant to substitute the term"alstroemeria" with the more common"alstroemeria" with the more common"Peruvian lily.""Peruvian lily." 6. Use HashtagsUse HashtagsMany of the people I talk to areMany of the people I talk to areconfused about Twitter hashtags.confused about Twitter hashtags. 7. So adding a hashtag that associatesSo adding a hashtag that associatesyour tweet with a particular topicyour tweet with a particular topicmakes it easy to find for anyone whomakes it easy to find for anyone whomay be searching on that topic.may be searching on that topic. 8. For example, if I add the hashtagFor example, if I add the hashtag# blogging to a tweet about editorial# blogging to a tweet about editorialcalendars, tweeters looking forcalendars, tweeters looking forblogging advice would be more likely toblogging advice would be more likely tofind it than if I hadn t added thefind it than if I hadn t added thehashtag. Make sense?hashtag. Make sense? 9. The important thing to know is that aThe important thing to know is that ahashtag doesn t actually do anything; it shashtag doesn t actually do anything; it sjust a marker that acts as shorthand forjust a marker that acts as shorthand for"this tweet is about x" where x is a"this tweet is about x" where x is akeyword or topic.keyword or topic. 10. Retweet and Follow BackRetweet and Follow Back 11. Retweeting others posts andRetweeting others posts andfollowing your followers backfollowing your followers backis a great way to build youris a great way to build yourbase and encouragebase and encourageinteraction, both of which helpinteraction, both of which helpincrease your Twitter mojo.increase your Twitter mojo. 12. Mix It UpMix It Up 13. Don t just link to your own content;Don t just link to your own content;refer your followers to other relevantrefer your followers to other relevantblog posts, articles, videos, andblog posts, articles, videos, andwebcasts keep it fresh andwebcasts keep it fresh andinteresting.interesting. 14. Be a Good ConversationalistBe a Good ConversationalistRemember that Twitter is aRemember that Twitter is atelephone, not a megaphone.telephone, not a megaphone. 15. Anyone who stumbles across theAnyone who stumbles across theoriginal tweet via search will also seeoriginal tweet via search will also seeyour response, which is good for youryour response, which is good for yourcredibility.credibility. 16. Many people use Twitter to ask questions,Many people use Twitter to ask questions,vent about problems, and request support.vent about problems, and request support. 17. THANKINGTHANKINGYOUYOUCredited By:Credited By: http://www.mediamister.com/http://www.mediamister.com/