twitter presentation
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SOCIAL MEDIA MARKETING:TWITTER
Keith Cook, Jamie Derrieux, Aspen Gelski, Stephen Williams
OVERVIEW OF TWITTER
Statistics
284 million monthly active users
500 million tweets are sent per day
80% of Twitter users are on mobile
77% of accounts are outside of the US
Twitter supports 35+ languages
Twitter Usage. (2015, January 1). Retrieved January 25, 2015.
EXCELLENT TWITTER USAGE:PERSONAL BRANDING @jtimberlake
Ideal mixture of personal tweets (including replies to fans), and business-related tweets (promoting his brands and tours)
EXCELLENT TWITTER USAGE:COMPANY BRANDING/SALES
@CocaCola
Promoting their core value of happiness through the creation of various hashtags, promotion of UGC, interacting directly with customers, and partnering with other positive brands
KEY TERMS & DEFINITIONS
Hashtag: Way to tag a topic or keyword within a tweet. Allows for easy searches on different subjects
Retweet: Allows you to make someone else’s tweet appear on your Twitter stream 2 forms of Retweeting
RT “@username ………”
Direct Message: Private messaging aspect of Twitter. Allows for conversations that do not appear on your Tweet Stream. You can only send a DM to someone who
is following you, and can only receive DM’s from someone who you follow
Trending topics: Most-mentioned terms on Twitter at the moment. Helps create the real-time dynamic of Twitter
Follow Friday: the Hashtag #FollowFriday or #FF is used to promote one’s favorite Twitter users and encourage others to follow them
UNUSUAL FACTS
The official name of Twitter's bird is Larry Bird. He was named after Boston Celtics legend Larry Bird.
Why choose to name the bird after a basketball star who played in Boston? It may have to do with Twitter co-founder Stone growing up in Massachusetts.
STRENGTHS & WEAKNESSES
Strengths
Can connect with large amounts of people, very open community
Twitter ListsUsing Twitter Lists to stay engaged
Twitter Chats Benefits of Twitter Chats
Character limit eliminates nonsenseTwitter's brevity is its biggest strength and its big weakness
Weaknesses
Character limit leaves little room to spark engagement.
Fast paced environment makes it hard to get noticed.
Difficult to get meaningful engagement
Strengths and weaknesses of different social media platforms
BEST 10 TWITTER TIPS
1. Schedule regular visits to your twitter stream
2. Create your own Twitter homepage
3. Find your most valuable followers
4. Clean up the list of who you follow
5. Choose your areas of expertise
6. Be consistent
7. Post regularly
8. Monitor mentions of your name and respond
9. Target the right people
10. Develop and adopt a clear strategy
Twitter tips for Success in 2015, 5 tips using social media marketing and career growth, Twitter tips
ENGAGEMENT STRATEGIES
Always have a clear purpose with obtainable and measurable goals
Thank users who share any content you have written or shared
On average, 1 in 4 of those you thank will follow your profile
30% of those you thank will reply to you
Use links in as many tweets as possible, a study
has shown tweets with links get nearly 40% more retweets
https://blog.bufferapp.com/twitter-strategies
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
http://www.quicksprout.com/2011/11/28/10-ways-to-get-more-retweets/
ENGAGEMENT STRATEGIES
Test out sharing methods to find what your followers prefer
Certain users prefer unshortened links as opposed to shortened links through bitly
Tweet something with the same content in 2 different ways, and find what gets the most engagement
Use hashtags that relate to the content being shared, potential new followers will find your content much easier
https://blog.bufferapp.com/twitter-strategies
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
ENGAGEMENT STRATEGIES
Timing is everything, plan your tweets according to a set time schedule
Take into account different time zones around the world, and the audiences each zone contains
Great content can easily be overlooked because it was shared at the wrong time
Peak times in all time zones for engagement is around noon and during the evening
Test what times your users are getting the most engaged, twitter analytics makes a great tool to measure this
https://blog.bufferapp.com/twitter-strategieshttp://www.socialancer.com/7-ways-to-attract-and-engage-followers-on-twitter/
ENGAGEMENT STRATEGIES
There are 2 kinds of users, Informers and meformers
80% are meformers, 20% are informers
Informers have twice as many followers
Do not talk about yourself on a career focused twitter account
https://blog.bufferapp.com/get-more-followers-twitter-facebook-research
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
ENGAGEMENT STRATEGIES
Ask for participation from users, use the word “retweet” within your tweet and you are much more likely to see retweets. Business have used a method called “Flock to unlock” where promotions and discounts are offered once a tweet has been shared a certain number of times.
Offer twitter-only discounts and promotions, this will increase followers as it is exclusive to twitter
Reward dedicated followers for their time
http://thenextweb.com/twitter/2014/01/06/9-ways-grow-twitter-following-ethically/2/
http://www.socialancer.com/7-ways-to-attract-and-engage-followers-on-twitter/
https://business.twitter.com/basics/flock-to-unlock
ENGAGEMENT STRATEGIES
No matter what content you are sharing, make a comment or leave an opinion with the status.
Engage with other users and account who share a similar career focus, tag them in posts, retweet, and favorite what they share
The more you engage others the more they will engage you, as will their followers
Share relevant content, make sure you are not posting articles and other content that has been shared many times. Bit.ly can be used to track how many times certain sources have been shared
http://thenextweb.com/twitter/2014/01/06/9-ways-grow-twitter-following-ethically/https://blog.bufferapp.com/get-more-followers-twitter-facebook-research
ENGAGEMENT STRATEGIES
Do not over tweet, this is a good way to lose followers
A study done by Korean researchers on more than 1.2 million twitter accounts found the number one cause of losing followers is due to “Burst” tweeting
Burst tweeting is when many tweets are sent out in a short period of time, leading to clogging of followers news feeds
Make sure to still tweet enough to keep users interested, users will unfollowaccounts that are not active in their twitter feed
http://an.kaist.ac.kr/~haewoon/papers/2011-chi-unfollow.pdf
ESSENTIAL TOOLS/APPS
Nearly every aspect of twitter has apps and tools that can be used to their own benefit
ESSENTIAL TOOLS/APPS
Hootsuite- Similar to tweetdeck, however hootsuite also allows the management of social media accounts on more than twitter. Many apps can be plugged in to allow for a easy to use and organize dashboard. Free for up to 5 social media profiles. The best app to start with to utilize twitter to it’s maximum potential
Sprout Social- A popular app that is used for twitter teams where more than once person is managing an account. This service is much more geared towards actual business instead of information sharers
Followerwonk- A great app for finding new users and experts in any industry. It allows you to compare users with on another so you can analyze what works in your career focus on twitter, and connect with other who can work with co-branding efforts
http://www.business2community.com/twitter/top-twitter-tools-social-media-marketing-0959618https://blog.bufferapp.com/free-twitter-tools
ESSENTIAL TOOLS/APPS
Twitter analytics- A tool for twitter that provides easy to read layouts of data surrounding twitter profiles such as most shared tweets, the times they were shared, and who exactly is sharing them. It also can track how many times a user clicked and read a tweet
Tweetdeck- A built in part of the twitter website, tweetdeck lets users customize the way they use and view tweets. It makes for easier organization and multiple accounts can be used at a time. This an app that be installed into a computers general apps as well as into browers such as chrome. Other users that use tweetdeck can access tweets over 140 characters through shortened links.
Bit.ly- A website used to shorten links and be able to tweet them as well. Bit.lylinks are also easily tracked on the website so you can find if others have tweeted the same content and how many people have clicked your link
https://blog.kissmetrics.com/10-twitter-tools/ https://about.twitter.com/products/tweetdeck
ESSENTIAL TOOLS/APPS
Buffer- An app that can be used to send out tweets on a set schedule. Any number of tweets can be entered into it and buffer will ensure they are tweeted throughout a set time. This site also provides analytics on tweets, such as what time of the day are people becoming most engaged with tweets
Cotweet- An app used mostly by brands and businesses, it allows the tracking of all conversation about their companies. The basic version is free while the enterprise version is $1500 per month
Cybranding- This popular app lets you analyze any word that has been hashtagged. You can find out how many times this word is used, who is using it the best, and related hashtags people are using
http://www.razorsocial.com/twitter-tools/ http://www.socialmediaexaminer.com/5-twitter-tools-to-increase-retweets/
ESSENTIAL TOOLS/APPS
Topsy- A very useful website that will let you see how many times a certain link has been tweeted and talked out on all of twitter
Triberr- This service offers communities of similar twitter users to find each other and join groups where they can work together to enhance each others twitter use. Members can set accounts up to automatically tweet anything shared by others users within the group
Tweriod- Another tool for tracking the best possible times to send out tweets. The site provides a report showing when your followers are most active and what tweets are getting the most views
http://blog.crazyegg.com/2014/01/13/9-must-twitter-tools-can-make-social-media-rock-star/
BRANDING SUCCESS STORIES ON TWITTER
Aceable App on Twitter
BRANDING SUCCESS STORIES ON TWITTER
Alter Clothing on Twitter
BRANDING SUCCESS STORIES ON TWITTER
Goldie Blox on Twitter
BRANDING SUCCESS STORIES ON TWITTER
Gong Show Gear on Twitter
BRANDING SUCCESS STORIES ON TWITTER
Kill Cliff on Twitter
BEST READINGS FOR TWITTER
Hubspot’s “How to use Twitter for Business:A Beginner’s Guide” How to use Twitter for Business
JobHunt.Org’s “3 Steps for using Twitter to Build Your Personal Brand” Using Twitter to Build Your Personal Brand
Twitter Blog’s “Now on Twitter: Group Direct Messages and Mobile Video Camera” Twitter Blog-New in 2015
Twitter Blog’s “Building a Safer Twitter” Twitter Blog-Building a Safer Twitter
Tech Crunch’s “Update on Twitter’s Native Video Player” Tech Crunch-Twitter Native Video Player
MONITORING/MEASURING RESULTS
Some important Twitter metrics:
- Follower growth: How many new followers you get every day, week or month
- Impressions: How many users see your Tweets
- Engagement: How many users interact with your Tweets
- Conversion: How many users sign up for your service or buy your products
- Many of the previously discussed tools, such as Buffer and Cotweet, allow for fairly straightforward tracking of these numbers