twitter presentation (data science team)
DESCRIPTION
Presentation given to Twitter's data science team in February 2014TRANSCRIPT
SOCIAL MEDIA IS THE PROBLEM (AND THE SOLUTION)
Lauren Wagner < September 22 2011 >
Social relationships are one of the most well-documented factors influencing physical and mental health
- Lowered levels of distress- Increased feelings of security and self worth- Heightened sense of belonging- Source of regulation for maintaining healthy
behaviors- Enhanced social participation and
commitment to community
Online social networks are designed to forge and maintain social relations between people.
72% of Internet users utilize online social networks
1.7 billion people are a member of at least one online social network
Online networks create social ties between people
Social ties are known to impact
well-being
Online social network use affects the
well-being of average users
Why should we care about the health of the “healthy”?
“Transient happy moods lead people to seek out others and engage with the environment, to be more venturesome, more open, and more sensitive to their individuals.”
What do we know?
Internet Healthhappiness
loneliness
perceived social support
companionship depression
small acts of kindness
But findings are inconclusive and conflicted. Results are specific to the type of online environment
under consideration (i.e. Facebook, chat sessions, online support groups, etc.)
Human connectedness is a function of perceived social support and companionship.
The power of perception.
“Humans are such meaning-making creatures that we perceive social
relationships where no objectifiable relationship exists (e.g., between
author and reader, between an individual and God) or where no reciprocity is
possible (e.g., in parasocial relationships with television characters).”
“Conversely, we perceive social isolation when social
opportunities and relationships do exist but we lack the capacity to
harness the power of social connectedness in everyday
life.”
theory of perceived
companionship
Hypotheses
1. A reciprocal online interaction has the potential to improve user well-being
2. A potentially reciprocal online interaction has the ability to improve user well-being
Subject tweets
Another user
acknowledges tweet
Subject experiences a boost in well-being
Individual perceives that they are supported
Twitter Survey Overview
I. User perception of their Twitter community– What is the relationship between Twitter users
and their contacts?
II. Expectations and hopes for Twitter interactions
III. Explicit reactions to Twitter interactions
I. User perception of their Twitter community
Respondents’ relationship to Twitter contacts:
Out of the contacts they interact with on Twitter, most respondents do not know these people personally
Do not consider contacts to be part of their close personal community
Do not consider Twitter interactions to be personal
Perceived closeness of relationship to Twitter contacts:
Report that they share many interests with their Twitter contacts
Would feel concern if a contact tweeted that they were having a problem
Implications: Subjects perceive Twitter contacts to be similar to themselves even though they do not know one another; respondents would feel concern for purported strangers if they were having a problem
II. Expectations and hopes for Twitter interactions
Expectations for Twitter interactions:
Respondents do not care if another user acknowledges their tweet
Do not expect another user to acknowledge their tweet
Hopes for Twitter interactions:
When the respondent tweets, he hopes for a response from another user
Comforted by the fact that someone on Twitter might acknowledge their contribution to the network
Implications: Feeling comforted and supported improves well-being
III. Explicit reactions to Twitter interactions
• Gaining a follower, receiving a reply, and being retweeted made people feel more:– Recognized (85%)– Connected (85%)– Appreciated (70%)
Responses were higher for receiving a reply and being retweeted than gaining a follower
III. Explicit reactions to Twitter interactions
Users reported that Twitter:• Increases feelings of connectedness (62%)• Is considered an outlet to express ideas
(68%)• Interactions are a source of stimulation
and rewarding (68%)
III. Explicit reactions to Twitter interactions
Boosts in well-being:- Most users do not feel a boost in well-being when
they tweet- When a tweet is acknowledged by another user,
64% report a boost in well-being
Implications: It is the interaction between strangers that boosts well-being
Exploring the Theory of Perceived Companionship
• Health benefits resulting from interactions with one’s Twitter network are based off of individual perception– Subject believes another user has deciphered their tweet and
deemed it relevant, which may or may not be accurate– Subject perceives Twitter network to be similar to themselves,
which may or may not be accurate– A lack of contextual cues forces users to “fill in the spaces”;
research shows that online, people are inclined to create positive views of one another and develop exaggerated impressions of conversation partners
The online environment may be manipulated so that average users perceive activities to be supportive or companionate even if they are not intended as such
Social Media // Force for Good
“Our biggest problems have no technological solution. We have come through the industrial age, the information age. Now we need to prepare ourselves for what I call the human engineering age and address the relationships which enable societies to work” (Herbert, 2011)
Thank you.
@typewriters