Marketing and Communication2016-17 ACTIVITY REPORT

Services Offered to the Campus CommunityDigital Marketing • Email Marketing • Graphic Design • Licensing Services •

Media Monitoring • Media Relations and Training • News and Feature Stories • Photographic Services • Print, Electronic and Broadcast Ad Placement •

Promotion Video • Social Media Training and Support • University Publications • Website Development and Maintenance

Social Media

Samford University main Twitter account2013-14: 5,934 followers2014-15: 7,377 followers2015-16: 9,061 followers2016-17: 10,200 followers

Samford University main Facebook account2013-14: 11,751 followers2014-15: 13,442 followers2015-16: 16,402 followers2016-17: 18,898 followers

61% increase

72% increase

Social Media Growth (includes 3 accounts Samford University, Samford Sports and Samford Alumni)

Twitter2014-15: 15,248 followers2015-16: 18,681 followers2016-17: 22,007 followers

Facebook 2014-15: 23,586 followers2015-16: 29,115 followers2016-17: 33,100 followers Instagram 2014-15: 6,174 followers2015-16: 11,291 followers2016-17: 14,880 followers

44% increase

40% increase

141% increase

University News

• Published 412 news stories and recorded 6,956 external media placements with an estimated marketing publicity value of $12.1 million

• Distributed 6,885 hometown news releases covering 52 student organizations and achievements:

54% INCREASE

• Published 3 issues of Seasons, (audience of 50,000)

• Published 48 issues of Belltower, weekly e-newsletter (audience of 32,000)

• Published 3 issues of Inside Samford (audience of 1,600)

• Produced Samford’s annual report mailed to over 5,000 donors, leaders in higher education and community leaders and winner of two major national awards

• Edited and designed biannual issues of Cumberland Lawyer (audience of 8,300) and annual issue of Beeson magazine (audience of 5,500)

University Publications

2016–17 Highlights

The Division of Marketing and Communication exists to support Samford’s mission and to serve the university

community in order to enhance the university’s brand and foster its positive reputation locally and globally.

1,426 creative projects created and completed (21% increase)

2013-14 1,1752014-15 1,3172015-16 1,3912016-17 1,426

Average of 5.7 projects sent to press each business day

100% client survey satisfaction feedback score

Coordinated university-wide branding initiative and implemented new brand guidelines for the campus

Marketing and Communication Staff

Scott Camp, Senior Graphic Designer

Charissa Carnall, Social Media Manager

Janica Carter, Director of Editorial and Licensing Services

Todd Cotton, Executive Director of Web and Digital Marketing

Donna Fitch, Communications Specialist

Sean Flynt, Executive Director of External Relations, Howard College of Arts and Sciences

Laura Hannah, Graphic Designer

Betsy Holloway, Vice President for Marketing and Communication

Ed Landers, Director of Media Center

Kristi Metz, Assistant to the Vice President of Marketing and Communication

BJ Millican, Assistant Director of Broadcast Media

Bill Nunnelley, Senior Editor and University Writer

Kristen Padilla, Coordinator of Marketing and Communication, Beeson Divinity School

Andy Parrish, WVSU General Manager

Philip Poole, Executive Director of University Communication

Brad Radice, Executive Director of Broadcast Media

Adam Roebuck, Web Specialist

Sara Roman, Coordinator of Marketing and Communication, Orlean Beeson School of Education

Stephanie Sides, Senior Graphic Designer

Ashley Smith, Coordinator of Marketing and Communication, School of the Arts

Chandra Splond, Director of Content Marketing

Katie Stripling, Executive Director of University Marketing

Sarah Waller, Coordinator of Marketing and Communication, College of Health Sciences

Laine Williams, Creative Director

Broadcast Media

Produced 514 Promotional Videos

487 Marketing and Athletics Edited Pieces

17 Step Sing Videos

10 Campus Worship Recordings

Facebook: 30 videos postedInstagram: 50 videos posted

Samford YouTube channel 2012-13 2,596 subscribers

2013-14 4,718 subscribers

2014-15 6,275 subscribers

2015-16 7,095 subscribers

2016-17 7,754 subscribers

Total YouTube views 600,000 in 2016-17

Stephen Chew video series passes 2.8 million views

Most subscribed YouTube channel of any university in the state of Alabama

200%GROWTH

Website Visitors 785,489 847,107 955,202 960,157 22%

Website Visits 1,993,562 2,146,368 2,305,339 2,392,699 20%

Search Engine Visits 880,736 1,148,827 1,273,081 1,390,676 58%

Google Visits 727,598 961,818 1,105,205 1,227,888 69%

Social Visits 62,373 69,527 78,959 83,026 33%

Email Marketing 487,595 2,620,456 3,360,537 3,662,671 651%

2013-14 2014-15 2015-16 2016-17 2013-17

Web and Digital Marketing Increase from

Almost 1 million visitors and 2.4 million visits to Samford’s website

Creative Services Licensing Services

• Oversee all licensing of university brand marks

• Provide licensing and brand standards training for student organizations and employees

• 2016-17 Total Licensing Revenue $49,710 (51% increase since 2013)

• 2016-17 Total car tag annual revenue $58,919

2016–17 Highlights