Simon Banoub @banouby#LeedsSportLunch

My agenda:

• A bit about Opta• Opta’s social media profile• 10 social media learnings from OptaJoe

Who are ?

Simon Banoub @banouby#LeedsSportLunch

The world’s leading sports data company

Which means we:

Simon Banoub @banouby#LeedsSportLunch

Watch a lot of this

Simon Banoub @banouby#LeedsSportLunch

Use fancy software to turn the live action into stuff like this:

Simon Banoub @banouby#LeedsSportLunch

Which often becomes stuff like this:

Simon Banoub @banouby#LeedsSportLunch

And we sell that, in various ways, to people like this:

on social media

Simon Banoub @banouby#LeedsSportLunch

Active on social media for 4 years

17 accounts on Twitter, in 9 different languages

5 accounts on Facebook

A total of 670,000 Twitter followers (led by OptaJoe on 418,000)

22,000 fans on Facebook

on Twitter

Simon Banoub @banouby#LeedsSportLunch

An average of 10k retweets per week (sometimes as many as 50k)

On average 1,800 @ mentions per week

Tweet on average 65 times per day

Global reach on Twitter of 147m users per week

10. Social media lessons from

Quickfire.

Simon Banoub @banouby#LeedsSportLunch

But first, a caveat or three:

This isn’t:How to do Twitter

This is:What worked for us

I might:Repeat myself

Simon Banoub @banouby#LeedsSportLunch

1. Consistency is key. Develop trust by being reliable in content, tone and approach.

Stable.

2. Segment your audience, segment your accounts, and tweet about appropriate stuff.

Relevance.

Simon Banoub @banouby

3. Be human, be approachable, let staff join in conversations. Chill.

4. Don’t let people forget they’re following you. Stranger.

5. Timing is important. Clockwork.

6. There are people who can, and will , happily amplify your message if targeted

correctly. Loud.

7. Don’t platform hop. If a corporate Snapchat account doesn’t suit you, your

brand or your content, ignore it. Fad.

8. Monitor what you’re doing and test different approaches over time. Evolve.

9. Play the long game. Don’t start getting twitchy when you have 8 followers after 2

weeks. Patience.

10. You are on people’s timelines for a reason. Be interesting. Or helpful. Or offer an

insider’s perspective. Filter.

A whole world of totally idiotic nonsense People you trust You

All the information everywhere

People who are cleverer than you You

Cool, funny, interesting and secret stuff

People who have more access than you You

Things that didn’t make the list, but are also relevant to us:

- Only retweet appropriate stuff from appropriate people

- Don’t use loads of hashtags for no real reason. #hashtags #reason #loads

- No-one cares if you’re nearly at 5/10/100k followers (especially those who are already following you)

- Accept that not everyone will be fan. Take criticism well. Learn to ignore the ridiculous stuff.

Thank you.

Simon Banoub @banouby#LeedsSportLunch