twitter tweetdeck for dod

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© Copyright IBM Corporation 2011 August, 2011 Twitter: From Time-suck to Tool through Tweetdeck Gadi Ben-Yehuda, Social Media Director IBM Center for the Business of Government [email protected] 202.551.9338

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This presentation was given my Mr. Gadi Ben-Yahuda during our All Service Social Media Conference on Aug 25, 2011.

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Page 1: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

August, 2011

Twitter: From Time-suck to Tool through Tweetdeck

Gadi Ben-Yehuda, Social Media DirectorIBM Center for the Business of Government

[email protected]

Page 2: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

What Does the IBM Center Do?

Thought leadership by top minds in academe aligned with the Obama Administration’s key management themes

Semi-annual magazine sent to federal senior executives

Website with blogs on The Business of Government, Cost Take Out and Making Healthcare Reform work

Weekly radio show with government executives

The IBM Center helps build public sector relationships by focusing on The IBM Center helps build public sector relationships by focusing on the the people people in government.in government.

The IBM Center helps build public sector relationships by focusing on The IBM Center helps build public sector relationships by focusing on the the people people in government.in government.

The IBM Center helps public sector executives improve the The IBM Center helps public sector executives improve the effectiveness of government with practical ideas and original thinkingeffectiveness of government with practical ideas and original thinking

The IBM Center helps public sector executives improve the The IBM Center helps public sector executives improve the effectiveness of government with practical ideas and original thinkingeffectiveness of government with practical ideas and original thinking

Page 3: Twitter tweetdeck for DOD

© Copyright IBM Corporation 20113

The Necessary Quote“Twitter . . . sees more than 125,000

tweets a minute, only half of them about (or from). . . congressmen. . . . Taming this torrent into something manageable and highly relevant is seen as the key. . .” – Farhad Manjoo writing in Fast Company

According to Twitter’s calculations, a day’s worth of tweets would be enough to write a 10-million-page book or 8,163 copies of War and Peace. Every second, 2,400 tweets are sent through Twitter’s servers, enough for 1.4 billion tweets per week

Page 4: Twitter tweetdeck for DOD

© Copyright IBM Corporation 20114

Are Our Followers All Worth Following?

Page 5: Twitter tweetdeck for DOD

© Copyright IBM Corporation 20115

What do our followers tell us?

Left: USArmy

Right: State Dept.

Muppets? Lions?

Is this useful?

Page 6: Twitter tweetdeck for DOD

© Copyright IBM Corporation 20116

Solution: TweetDeck (or HootSuite)

Page 7: Twitter tweetdeck for DOD

© Copyright IBM Corporation 20117

Signal One: Hashtag-Based Conversations

Find relevant hashtag-based conversations and add columns for them in Tweet Deck.

You can find those conversations in a few ways:

1. Look for related hashstags in relevant tweets

2. Guess at hashtags on hashtag.org

3. Start the tags yourself.

Page 8: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

Signal Two: Twitter-Based Lists

Create lists within Twitter and add columns for them in Tweet Deck.

Page 9: Twitter tweetdeck for DOD

© Copyright IBM Corporation 20119

Find Followers: Lists, Conversations, Mentions

Page 10: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

Benefits, metrics, and media

Beware The Dangerous House!

Page 11: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

A Tweetdeck Understanding of Twitter

Through Tweetdeck, Twitter becomes:

1. A channel for content in itself.

2. A passageway through which you lead an audience to content on other platforms.

3. A sounding board of opinions from subcultures that are discoverable and distinct, though often overlapping.

4. A social medium through which you can find people with whom to initiate and/or enhance meaningful relationships.

Page 12: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

Using Twitter as a Channel

Use Tweetdeck to publish relevant, useful, interesting content. 140 characters is more than enough to share percentages, statistics, and headline-level news.

Page 13: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

Using Twitter as a Passageway

Adding links (shortened, please!) to your tweets allows you to expand the shared content far beyond the envelope of 140 characters.

That said, you still need to contextualize the link within your tweet. Then, others are more likely to share your links.

Tweetdeck will automatically use Bit.ly to optimize your tweets.

Page 14: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

Using Twitter as a Sounding Board

These kinds of lists can be very high value, but will take time to develop!

http://formulists.com/lists/gallery/custom#/Custom-List

http://listorious.com

Page 15: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

Using Twitter as a Sounding Board

Lists to consider creating/mashing up: Followers of:

- Specific people (e.g. thought-leaders, SMEs)

- Organizations (e.g. issue-oriented NGOs)

- Issue-oriented media outlets (e.g. business periodicals)

- Your own agency

Lists created by SMEs Regional lists Topical lists

Page 16: Twitter tweetdeck for DOD

© Copyright IBM Corporation 2011

Using Twitter as a Social Medium

Every social medium reinforces every other social medium. How about tweeting:

@Lovisatalk: free for a HH 9/27?

@Juanitachang: Coffee or lunch next week?

D @gbyehuda do you have time to speak at an upcoming conference in Hawaii in February?

Page 17: Twitter tweetdeck for DOD

© Copyright IBM Corporation 201117

Benefits of Twitter + Tweetdeck

1. Listening

2. Posting discrete facts/stats

3. Offering links to your content

4. Building audience for other media

5. Finding nodes of influence

6. Learning languages of important constituencies

7. Real-time, human-curated news

8. Initiating real-world relationships

9. Maintaining “mind share” with key audiences/people

10.Discovering and responding to real-time events

Page 18: Twitter tweetdeck for DOD

© Copyright IBM Corporation 201118

Questions?

Gadi Ben-Yehuda

[email protected]

Twitter: @GBYehuda

G+: GPlus.to/GBYehuda