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Twitter Twends and Tips. Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage. Why Twitter & Sage Summit?. 2,200 active Twitter followers 11,000+ tweets over the course of 5 days Countless conversations, connections Best practice sharing. Getting Started…. - PowerPoint PPT Presentation

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Twitter Twends and Tips

Twitter Twends and TipsAlicia Anderson, BlythecoSuzanne Spear, SageGreg Tirico, SageWhy Twitter & Sage Summit?2,200 active Twitter followers11,000+ tweets over the course of 5 daysCountless conversations, connectionsBest practice sharing

Suzanne to speak to this one.2Getting StartedSet up your accountGo tohttp://twitter.comand find the sign up box.Enter yourname, youremail address, and apassword.On the next page, select ausername type your own or choose the one we've suggested. ClickCreate my account.

4Tips for picking a username

Your username or handle is the name your followers use when sending @replies, mentions, and direct [email protected]@[email protected]@Sage_SummitIt will also form the URL of your Twitter profile page. Fewer than 15 characters in length.

Twitter will provide a few available suggestions when you sign up, but feel free to choose your own.

It will tell you if the one you want is available. (Usernames are unique identifiers on Twitter.)

Please note: You canchange your usernamein your account settings at any time, as long as the new username is not in use.

5MOST IMPORTANT: follow @Sage_Summit and @blythecollc!After signing up, follow a handful of accounts to create a customized stream of information on your homepage.Followingmeans you'll get that user's Tweets on your Twitter homepageYou canunfollowanyone later on.Read the Twitter 101 article here, which offers details into how to begin getting the most out of Twitter.Take theTwitter Tourto find out where things are on the website.

The site will suggest people to follow for you.6Twitter on your phone/tabletGo to http://www.twitter.com/download/iphone and follow the instructions on that page.FromGoogle Play(just search for Twitter) orhttps://twitter.com/download/androidOnce the app is installed on your Phone/tablet, you can sign in with an existing account.Easy to share photos/Instagram

Or you can sign up for a new account directly from your phone.7Twitter EtiquetteIts a cocktail partyListen first, then engageDont follow more than 3X the number of your followersHAVE FUN!

Mind your ps and qs.dont get angry.8140 CharactersIts best to use only 120 so people can retweet your message easily Heres a great example of a 120 character tweet: I'm headed to the Sage City Accounting Village at #SageSummit! Who's joining me? Can't wait to meet with my peers!

Hashtags (#)Used to organize posts & index contentEvents - #SageSummit, #wimbledonTopics - #blyDea, #nascar, #leadership, #allthesocialladiesHeres an example: #SageSummit is about to kick-off, Im excited to share some best practices with my [email protected] this to talk to other users with @username (no space between @ and their name)Heres an example: @Sage_Summit Thanks for your #SageSummit Twitter cheat sheet for beginners!

Good tweetingUse the hashtag or invent one!Keep it short, be funny and have fun!Perfect the tweetLess than 140 charactersLink to content with valueAllow space for retweetsHolla at your Tweeps

Not for airing grievances but good for request/feedback.

You build your network and rapport among the community by retweeting and mentioning others12What do I tweet about?A session or keynote you attendedThe evening eventsPhotos of people you metDC exploration off-campusLinks to resources you learn aboutRetweet good tweetsSage City

Your GoalsWhat are your Sage Summit goals?Who do you want to connect with?What information are you looking for?Start preparing now!Expand your solution?Connect with people from Sage?Get technical assistance?Meet other users?Find resources for training?Understand product direction and future14Twends on TwitterVideo

6-second mobile video sharing appAcquired by Twitter in October 2012Use like InstagramInstagram also has video

16Mobile

Amazon, Wikipedia, and Facebook all see about 20 percent of their traffic from mobile-only users,according to comScore. A whopping 46 percent of shoppersreported they exclusively use their mobile deviceto conduct pre-purchase research for local products and services.17SpamFake Direct Messages (DMs) or TweetsFake followers42.44% of users are fake, while another 30.12% are inactiveUse TwitblockBe careful what applications are accessing your Twitter

Fake followers are the result of people trying BUY followers

Twitblockis a good and trusted twitter application that scans your account and reports you which of the users your are linked to are running or bots, or inactive since a long time.18AdsAs of June, 2013 now open to individualsIncludes analytics!Pay per follow, click, retweet, reply, favoriteTargetedDaily budget

The Business Case for TwitterGrowing usage: eMarketer projects Twitter to expand to 36.3 million monthly U.S. users in 2013, up from 31.8 million in 2012.120Beyond Engagement - ROI

SEO

The New Consumer is a Digital NativeThree-quarters of people who follow brands on Twitter are more likely to buy from that brand.

http://tech.fortune.cnn.com/2011/08/17/data-is-making-the-business-case-for-twitter/23

Sage summit 2013

Join Us! Sage Summit Social [email protected]_Summit#SageSummitFacebookwww.facebook.com/SageSummitFlickrhttp://www.flickr.com/photos/sage_summit/Email your photos: [email protected] YouTubehttp://www.youtube.com/SageSummitEvent

Twitter 101 & 201 SessionsMonday, July 22: 2:00 p.m. 3:00 p.m. - Twitter 101 - P-5-119880 3:15 p.m. 4:15 p.m. - Twitter 201 - P-6-119882

Tuesday, July 23: 9:45 a.m. 11:00 a.m. - Twitter 201 - P-6-11988311:15 a.m. 12:30 p.m. - Twitter 101 - P-5-1198812:00 p.m. 3:30 p.m. - Twitter 101 - C-21-119759

Wednesday, July 24: 2:00 p.m. 3:15 p.m. - Twitter 101 - C-21-1197603:45 p.m. 5:15 p.m. - Twitter 201 - C-22-119884 Thursday, July 25: 2:00 p.m. 3:00 p.m. - Twitter 201 - C-22-119885

The Mobile App- Available Today!

Mobile ChallengeHow it Works:Top 3 point-earners win each day. Daily winners will be announcedPrize pick-up in Sage Social Lounge. Game closes 11 a.m. Fri., 7/26. Please note, you may only win once.Point Earners:First time Log-inCheck-in to locations, exhibitors and activities. Watch for check-in codes on signage. Complete surveysTweet from within the App

First-Timers Meet-up/Tweet-UpYoure Invited!Tuesday, July 23rd6:30 p.m. 7:30 p.m.National Pastime Sport BarSponsored by Blythecohttp://first-timer-tweet-up-summit2013.eventbrite.com/