twitter: @ububristol | campaigning workshop wednesday 18 th february 2015 kate dawson assistant...
TRANSCRIPT
Twitter: @UBUbristol | www.ubu.org.uk
Campaigning WorkshopWednesday 18th February 2015
Kate DawsonAssistant Returning Officer
@UBUbristol | [email protected] | www.ubu.org.uk
Twitter: @UBUbristol | www.ubu.org.uk
• Welcome• Preparation & planning• Techniques• Geography
• Materials• Social media• Show and tell
@UBUbristol | [email protected] | www.ubu.org.uk
Official Stuff
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
1. Read and sign the Code of Conduct
2. If in doubt, ask!
3. Only do what others can do
4. Don’t use UBU resources
5. Don’t break any Union / University
rules
6. Check first – don’t try and apologise
later
Preparation & planning
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• Campaign Plan• Campaign team/manager
• Know the rules• Know your budget• Know your voters
Techniques
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• 2 step process:1. Voting is relevant &
important2. Vote for you!
• Talk & listen to students• Make a script/list your priorities• Test your tactics: what, why, where, when, who, how?• Simple is effective...
Techniques: simple is effective
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• Use your talents – playing the guitar• High fives!• Sandwich boards• Megaphone• Dressing up…• Lollipops/cakes - FOOD• Dollar bill• Be nice…
Geography: who voted last year...
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• UGs: 93%• PGs: 7%
• 1st years: 37%• 2nd years:29%• 3rd years:25%• 4th years+:9%
• Arts: 21%• SSL: 20%• Engineer:16%• Science: 26%• Med&Vet: 10%• Med&Dent: 7%
Geography: things to think about
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• Over 2000 students are in Stoke Bishop halls
• Over 700 in Clifton halls• Over 500 in City Centre halls• Langford site• Where are the big lecture theatres? • High footfall locations?• Building opening hours? High usage
hours? e.g Students’ Union in the evening...
Materials
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• Manifesto• T-shirts• Badges• Flyers• Posters• Banners
• Video
• Twitter/Facebook• Music• Cakes/food• Overall ‘brand’• Interactive• List everything on your Campaign Plan
Cheap & Sustainable Campaigning
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• Methods include:• Street
Stunts• Reverse
Graffiti• Online
Campaigns • Use a
hashtag• Create a
video• Use
upcycled materials
• Print only what you need
• “Creative Campaigning” methods save you money, reduce your waste, and make a bigger impact on voters!
Social media
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
1. Be yourself.Your existing social networks are your biggest asset.Talk with your own voice.Share your interests.Have an opinion, but let others have one too.Don’t take yourself too seriously.
2. Say something worth sharing.Give your followers an incentive to like, share, retweet etc.What kind of reaction do you want someone to have to your post/tweet?Quality not quantity.
Social media
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
3. Go to where the conversation is taking place.Use applications such as HootSuite (hootsuite.com) to track mentions, influence, tweeters, conversations and retweets.Make a schedule.Follow others.Use relevant articles from other popular sites (Youtube, Buzzfeed)
4. Make a commitment.Be there when it happens.Don’t disappoint.
Social media
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
5. Think before you jump (don’t feed the trolls).Don’t react. You will gain a lot more respect for staying strong in your convictions but not reacting emotionally to personal or provocative arguments. Be the bigger person.The whole world is listening.One message can make or break your campaign.Seek resolution.Turn off your social media apps if you’re drinking.
6. Never ever (ever) spam.
7. If you’re not having fun, neither are your followers.
Social media
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
8. Ask for help! We have UBU staff whose job it is to effectively use social media and they are happy to offer advice.
Marketing Executive: [email protected]
Show and tell
Show and tell
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• Videos are fun:
Vote for Welshy: http://youtu.be/euY72bdJmRAThe Wolf of UL: http://youtu.be/PuG2pUR7z7EFreya Potter: http://youtu.be/qqq6uqRi5nABest Student Council Video Ever:
http://youtu.be/cqNAZqmvbQgVote George #1: http://youtu.be/Zju9dNuNREwVote G&T for E&D: http://youtu.be/QGCxHn6HHeoVote Tom Dixon: http://youtu.be/gFvfYfk9B14Get to NoHa: http://youtu.be/f93BmKo1L08 We're all voting Jason: http://youtu.be/4yoXEOAxcVMIrish Brian: http://youtu.be/ZUBXDRQW8kEVote Lawrence: http://youtu.be/O8rXSwLVSHoImo-gine: http://youtu.be/Uu6PNstL1og
Your Student Media
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• Burst Radio• Epigram Newspaper• UBTV• Inter:Mission
Top Tips
Twitter: @UBUbristol | www.ubu.org.uk
@UBUbristol | [email protected] | www.ubu.org.uk
• People vote because they were asked: talk to students• Plan and prep your campaign team• Be realistic, relevant and representative• Have a clear identity/brand that highlights your
priorities• Be positive and friendly (no negative
campaigning)• Include voting info on print and no official logos• Don’t forget 2nd preferences• Don’t fail your course over it!• Expect to win, but be ready to lose• Prepare for life after the elections
