TWITTER:VALUABLE FOR

YOUR BUSINESS?

Twitter’s Mission Statement –

“To give everyone the power to create and share ideas and information instantly, without barriers.”

As their Mission Statement aptly states Twitter is made to instantaneously create and share ideas and information. It’s a very useful social media platform/tool to communicate and engage with your target audience on a regular basis, something which is comparatively not as easy on other social media platforms. Through Twitter you can quickly respond to any form of query that your audience has, join, start and contribute to discussions with influencers and industry experts and build your brand value.

Twitter today is a website/mobile application that has become one of the most commonly used tool for users finding out what’s happening in the world at a particular point of time. Businesses can use hashtags as a medium of searching or being searched.

VALUE PROPOSITION

45%

34%

14%

6%

AGE DEMOGRAPHICS

15-17

18-50

50-64

64+

DEMOGRAPHIC BREAKDOWN

21%

31%23%

25%

Male users

13-14 15-17 18-39 50-64

18%

45%

19%

18%

Female users

13-14 15-17 18-39 50-64

WHY SHOULD ORGANIZATIONS USE TWITTER?• Using Hashtags (#) and Text searches businesses can access what’s going on in the industry . They can learn what’s being said about them as well their competitors.

•Tweets can be seen by anyone who is using the platform regardless of whether or not they are connected with you. This makes it a valuable tool for following and engaging in discussions with influencers and industry experts to raise the profile of the business and build valuable connections.

• Through Twitter businesses can communicate and engage with followers, who may be existing or potential customers.

•People prefer personal connections rather than talking to automated services. Connecting with followers via Twitter personally will help build a brand for the business.

•New products and services can be marketed through Twitter. Products that consumers like or find interesting gain more traction through Social Media as compared to other traditional forms of advertising.

• Since customers take to Twitter to review or complain about products and/or services, businesses can use it as a platform to provide customer service by responding to queries and complaints. This would help build a valuable business-customer relationship.

OPTIMAL DAYS/TIMES TO TWEET

WHY TWITTER IS WORTH USING• Every tweet you make is visible to all your followers. Even those who don’t

follow you can view your tweet through hashtag searches.

• It’s easier to market to an audience on twitter. It’s quite easy to find users here and follow them with hopes of reciprocation. Unlike Facebook where friend lists are private, on Twitter seeing who other users follow and how they interact with them helps one build accommodating demographics.

• Unlike on Facebook, Twitter being a micro-blogging tool, the frequency of posts is much higher compared to the former. In this context tweeting/posting frequently through the day would not be considered as spamming by other user or followers.

• Hashtags can be used as with dual efficiency; as a tool for promoting yourcontent and also using it to make the most of others’ hashtags.

• Utilizing Twitter lists helps organize your followers as per their relevanceto you. Twitter Lists of other influential people available makes it easierfor you to engage with.

TWITTER ANALYSTICSTwitter has its own analytics tool, Twitter Analytics. It’s free to use for Twitter users. Following are some of the things Twitter Analytics helps you track:

• Engagement of your tweets in real time.

• Engagement details of your tweets- Retweets Vs Likes, how many times our tweets showed up in people’s timelines, which tweets gained most engagement and in what form (retweets, replies, likes, follows) etc.

• Comparing your tweet activity Vs your followers’.

• The top 10 interests of your followers and who your followers follow.

• The ratio of your tweet length to the engagement it gathered.

There’s a lot more you can do using Twitter Analytics. To explore it further head to-How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better – Kevan Lee

B2B Vs B2C – WHO GAINS MORE FROM TWITTER?

As covered in earlier slides, Twitter is a valuable tool if used well for a business organization. Seeing the number of active Twitter users(313 million monthly active) in my opinion Twitter is beneficial for both, B2B and B2C organizations. It depends on how you as a business deal and interact with other businesses and end customers on and through twitter that matters. Following are some of the things to consider while using Twitter respectively for B2B and B2C:

• For B2B, tweets should be informative about what you are selling.. While for B2C, tweets should be entertaining, be light on the eyes and easier to comprehend.

• For B2B your tweets need to portray the financial benefits you offer, while tweets for B2C should emphasize how valuable each customer relationship is to you.

• B2B tweets should focus on your efficiency and product leadership, while B2C tweets should focus on offers and promotions that would satisfy consumer wants.

• Before tweeting to either you must realize that B2B clients are much smaller in number compared to the market of B2C clients.

#ShareaCoke CAMPAIGN

Coca-Cola’s #ShareaCoke campaign is one of the best examples of how a brand used a social media focused campaign. With this hashtag Coca-Cola encouraged customers to find Coca-Cola bottles or cans with their own or friends and family members’ names on it and tweet about it using the hashtag #ShareaCoke. It was first started in Australia in 2012, followed by Britain in 2013 and in later years in America and Canada.

The objectives of this campaign was to increases sales and engage with their customers on a more personal level. It used to hashtag as a call-to-action encouraging the customers to buy and share their Colas.

Coke even managed to make a world record, “World’s Largest Cheers” which led to generating a special emoticon of two Coca-Cola bottles clinking.#ShareaCoke Emoticon on Twitter Sets World Record

#ShareaCoke CAMPAIGN

COST TO USE TWITTER

• Monetarily speaking Twitter is a free to use social media platform, be it online or its free of charge mobile downloadable application.

• However if you’re a business looking to have ads displayed on Twitter, that works on an auction based system. Twitter would only charge you if your ads lead to an action.

• For further details you can head to Twitter Ads pricing.

• In terms of time as a cost, that varies on the amount of time spent on thinking up a suitable tweet which would be able to generate engagement, actions, conversions etc. based on those 140 characters.

• Other miscellaneous costs would include a working internet connection or a mobile data pack to actually use Twitter on a PC or your mobile device.

HOW TO GET STARTED ON TWITTER?

Setting up a Twitter account is as easy at it gets. However there are some nuisances that a business organization must look into before and while setting up a Twitter account. Following is a link to a blog that will help you set up an account for a business–

10 Things to Do When Getting Started on Twitter

CITATIONS• Intro to Twitter for Business

• Top Twitter Demographics That Matter to Social Media Marketers – Christina Newberry

• 10 Reasons Why Your Business Should Use Twitter – Aaron

• Is Marketing on Twitter Worth the Investment? – Jayson DeMers

• 10 Reasons Twitter Is Bad and Good For Your Business. – Ramon Ray

• How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better – Kevan Lee

• The Difference Between B2C and B2B Social Media Marketing: What Platforms to Use – Nicole Nitu

• Hashtags Explained: The Complete Guide to Hashtags in Social Media – Rich Brooks

• Cheers! #ShareaCoke Emoticon on Twitter Sets World Record

IMAGE CITATIONS• The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social

Media Sites [Infographic] - Lindsay Kolowich

• Four Smart Marketing Strategies to Steal From #ShareACoke – Kimberly Barnes

• Logo – Twitter

• I'm not saying it was Hashtag