7/30/2019 Twitter Valuation Analysis 02.28.2012

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RICK SANTORUM WITH TWITTER MOMENTUM, SAYS QORVIS STUDY

Ron Paul Outperforms Mitt Romney Since CNN Debate

MEDIA CONTACT: Wyeth Ruthven 202-744-2677

WASHINGTON, February 28, 2011 Qorvis Communicationsreleased its latest Twitter Valuation Analysisfor the 2012 presidential campaign today, with a snapshot of the social media footprint of the Republican fieldbefore tonights closely watched Michigan and Arizona primaries. The Twitter Valuation Analysis reflects a

considerable shift in momentum in favor of former Pennsylvania Senator Rick Santorum at the expense offormer Massachusetts Governor Mitt Romney.

Senator Rick Santorum increased his number of followersby 36.13 percent in the three weeks after the Floridaprimary. In the last six days, following the candidates CNN debate, Santorums Twitter account grew anadditional 7.77 percent. In contrast, Romneys momentum has slowed considerably, gaining 14.07 percent afterhis decisive win in Florida, but only 2.37 percent in the last six days. Ron Paul has outperformed Romney onTwitter down the stretch, growing by 3.28 percent in the last six days.

Followers on 1/31 Followers on 2/22 PercentageGrowth

Followers on 2/28 PercentageGrowth

@RickSantorum 99,770 135,820 36.13% 146,368 7.77%@MittRomney 300,763 343,103 14.07% 351,250 2.37%

@RonPaul 219,017 242,442 10.69% 250,401 3.28%

@NewtGingrich 1,429,145 1,439,653 0.73% 1,442,635 0.21%

@BarackObama 12,220,230 12,630,766 3.36% 12,740,542 0.87%

Twitter measures momentum, and Santorum still has it, said Wyeth Ruthven, a senior director at QorvisCommunications and author of the Twitter Valuation Analysis. Gains in followers are indicative of nationalpolling trends, so Santorum will remain viable in Super Tuesday contests regardless of tonights outcome.

Twitter Account Followers February 2011 Tweets Value@BarackObama 12,740,542 260 $1,845,977

@NewtGingrich 1,442,635 108 $192,248

@MittRomney 351,250 42 $45,035

@RonPaul 250,401 54 $32,335

@RickSantorum 146,368 108 $19,505

Qorvis compared the number of followers and frequency of tweets for President Barack Obama and the fourleading Republican presidential candidates. The number of followers and frequency of tweets were used tocalculate an estimated number of impressions generated by each campaign Twitter account in the month ofFebruary. Qorvis compared the metrics of these Twitter accounts with the cost of a direct mail oronline

advertising campaign of a similar size and reach to calculate the monetary value of a campaign Twitter account.

About Qorvis Communications, LLC

Qorvis Communications is one of the nations largest independent, integrated communicationsfirms. Formed inAugust 2000, Qorvis remains one of the fastest-growing firms in the United States. Qorvis provides its clientswith expertise in the areas of public and media relations, advertising, public affairs, investor relations andfinancial services communications, grassroots campaigns, Internet-based campaigns, social media strategies,and research and opinion surveys. For more information, visitwww.qorvis.comor contact info@qorvis.com orfollow us on Twitter@qorvis.

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