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ON TWITTER, REPUBLICAN CANDIDATES STRUGGLE TO COMPETE WITH

OBAMAS MILLION DOLLAR CAMPAIGN

Obama Twitter Account Valued at $1.3 million, more than all GOP candidates combinedRomney running neck and neck with Perry

WASHINGTON, September 13, 2011 Qorvis Communications, one of the fastest-growingintegrated communications firms in the U.S., today released an estimated Twitter ValuationAnalysis of the candidates for President of the United States. This Twitter Valuation Analysis isthe first in a series of monthly reports to track the progress of Campaign 2012 on social media.

Qorvis compared the number of followers and frequency of tweets for President Barack Obama,the eight leading Republican presidential candidates, and former Alaska Governor Sarah Palin.Both the number of followers and frequency of tweets were used to calculate an estimatednumber of impressions generated by each campaign Twitter account in the month of August.Qorvis compared the metrics of these Twitter accounts with the cost of a direct mail or onlineadvertising campaign of a similar size and reach to calculate the monetary value of a campaign

Twitter account.

The study was conducted by Wyeth Ruthven, a senior director at Qorvis and a former presssecretary to Congressman Lloyd Doggett and the South Carolina Democratic Party. While atQorvis, Ruthven has led social media campaigns for a variety of defense, energy and sovereigngovernment clients.

Incumbency matters. Whoever wins the Republican nomination will have to compete withPresident Obamas million-dollar Twitter campaign, says Ruthven. In both number offollowers and frequency of tweets, President Obama laps the field. Governor Rick PerrysTwitter feed has grown 50 percent in the past month, and is poised to give Mitt Romney a run for

his money online. Meanwhile, Huntsman has overtaken Bachmann on Twitter in just the last twoweeks, and may be an indication of where the race is headed.

Twitter Account Followers # of Tweets, August 2011 Value

@BarackObama 10,033,453 103 $1,333,240

@NewtGingrich 1,328,533 37 $169,827

@MittRomney 89,232 45 $11,461

@GovernorPerry 83,469 23 $10,580

@TheHermanCain 68,046 96 $9,005

@RonPaul 58,409 85 $7,681

@JonHuntsman 32,261 50 $4,156

@TeamBachmann 29,929 87 $3,940@RickSantorum 24,311 81 $3,190

@SarahPalinUSA 655,887 22 $83,090

Qorvis offers Twitter Valuation Analysis to its clients to improve their social media campaignsand more accurately measure return on investment. Qorvis will work with clients existing socialmedia platforms to accurately measure the size and quality of their followers, the number ofimpressions their tweets generate, the reach and re-tweetability of social media messages, and

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the number of engaged followers who are actively sharing a clients message within their ownsocial networks.

About Qorvis Communications, LLC

Qorvis Communications is one of the nations largest independent, integrated communications

firms. Formed in August 2000, Qorvis provides its clients with expertise in the areas of publicand media relations, advertising, public affairs, investor relations and financial servicescommunications, grassroots campaigns, Internet-based campaigns, social media strategies, andresearch and opinion surveys. For more information, visit www.qorvis.com or contactinfo@qorvis.com.

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