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1 Hope Warshaw, MMSc, RD, CDE, BC-ADM Twitter: @HopeWarshaw Johnson & Johnson Diabetes Institute Faculty and Social Media Consultant 1 Twitter Webinar Series: Why and How to Get Started

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Page 1: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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Hope Warshaw, MMSc, RD, CDE, BC-ADMTwitter: @HopeWarshawJohnson & Johnson Diabetes Institute Faculty and Social Media Consultant

1Twitter Webinar Series:

Why and How to Get Started

Page 2: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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Twitter Webinar Series:The Why and How

Part 1 Why and How to Get Started

Part 2 How to Tweet

Part 3 How to Engage and Build Followers

Part 4 How to Participate in a Twitter Chat

Page 3: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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• Outline reasons healthcare professionals (HCPs) engage in social media

• Explain Twitter

• Identify the steps to set up a Twitter account and page

• Describe the anatomy of a Twitter page “feed”

• Define the basics of Twitter speak and symbols

Webinar Goals

Page 4: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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“It is the new wave of communication between individuals, institutions, companies, and yes – healthcare providers. Ignoring it is like rejecting phones or TV in the modern world.” 1

Amy Tenderich, Founder and Editor-in-Chief, diabetesmine.com @diabetesmine, @amyDBmine

“You are a digital citizen - a person utilizing information technology (IT) in order to engage in society, politics, and government participation.” 2

Joyce Lee, MD, MPH, Endocrinologist, Professor U Mich, @joyclee, doctorasdesigner.com

Why Should HCPs Engage?

1. Tenderich A: AADE DOC Spotlight column. AADE in Practice, July 2017 2. Lee J: Digital Citizenship and Online Identity for Healthcare Professionals and Researchers.

https://static1.squarespace.com/static/55273ba1e4b068dde7078328/t/594c7ea4b11be14d419fac8d/1498185392510/Digital+Citizenship+and+Online+Identity+for+Healthcare+Professionals+and+Researchers_Jun2217.pdf (Accessed 11-17-17)

Page 5: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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• Provide accurate content on your area of expertise?

• Give and get up-to-the-minute information?

• Gain greater insight into people with, affected by diabetes?

• Provide support, inspiration?

• Connect, engage, extend reach globally?

• Raise profile of diabetes educators?

• Advocate for our profession, issues?

• Build recognition for your name, brand, business or organization?

Why Should HCPs Engage?

Page 6: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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• A social media platform (phone, laptop, desktop)

• Way to engage virtually, globally with ANYONE you want

• Integrated into our world, language (tweets, hashtags)

• Unique language

• Extremely transparent – for all to see

• In the moment, fast moving

• Engaging and participatory

Twitter Is …

Page 7: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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• Go to www.twitter.com

• Create a login/user name (not your handle) and password*

• Create your “handle” (profile name) (limit 15 characters) Ex:@hopewarshaw, @aadediabetes, @cdcdiabetes, @jjdiabetesinst, @eatrightpro)

• Choose and upload a photo of you, your logo

• Complete bio (160 characters, make them count!)

• Create and upload your background

• Add your website address or blog

Steps to Set Up Your Twitter Account

*Record info on series handout Your Twitter Essentials

Page 8: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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Twitter Page Legend – “Feed”

Background

Photo

Handle

Bio

Website

Tweets

Following

Followers

Twitter “Feed”

Page 9: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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Create Your Twitter Page and Profile

Steps

1. Choose your Twitter “handle”

2. Create your brief bio

3. Take, select and upload a photo (headshot, logo)

Page 10: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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• Represents you and how you expect to engage on Twitter

• Is still available – do a search

• Professional (easy to remember, no numbers)

• Concise (make your up to 15 characters count!)

• Ex:

• @amdiabetesassn – not @americandiabetesassociation

• @diabeticpsych – Mark Heyman, PhD, CDE

• @melissajoyRD – Melissa Dobbins, MS, RDN, CDE

Create Your Twitter Handle (@)THINK, it’s YOU!

Page 11: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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• Develop offline, then upload

• Limit 160 characters

• Keep it professional, but revealing and concise

Create Your Bio

Page 12: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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• Sits within background

• Choose a professional photo. Headshot best because they represent you and your personality

• Don’t leave an EGGHEAD!

• Businesses can use an easy to read logo or representative design

• Need to change photo?

Choose and Upload Photo

Page 13: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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Handle(s): the tweeter’s name (@)

Tweet: < 280 characters*

• Make characters count. Don’t have to use all. Brief is better!

• Spelling important, grammar not (leave out meaningless words)

Hashtag: number sign (#) in front of a word

• Ex: #diabetes, #jjdiabetesinst

• Why use? To follow, track, engage, respond

Twitter Speak and Symbols

*As of end 2017 Twitter transitioned from maximum tweet length of 140 characters to 280

Page 14: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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Symbols on tweets (can differ)

• Retweet - share same tweet with your followers and quote tweet

• Like tweet

• Embed, Direct Message, Block, etc.

• Quote tweet (response to another tweet, see it to post above original tweet)

• Analytics/impressions

Twitter Speak and Symbols

Twitter.com view

TweetDeck view

Page 15: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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Twitter:Why and How to Get Started

Webinar covered:

• Reasons healthcare professionals should engage in social media

• Basics of Twitter

• Steps to set up your Twitter account and page

• Anatomy of a Twitter page “feed”

• Twitter speak and symbols

Page 16: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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• Think about, choose, upload (handout Your Twitter Essentials)

• Set your goals (handout Your Goals for Action)

• Seek assistance (colleague, teen)

• Listen to other webinars in this 4 part series

Your Next Steps

Page 17: Twitter Webinar Series: Why and How to Get Started · Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build

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For more information visit www.jjdi.com. Become a member and opt in to be notified about our

new programs, publications and more!

Follow us on Twitter @JJDiabetesInst to receive timely and important updates about diabetes

Subscribe to our YouTube channel to view our clinical videos and webinar chapters