Direct Marketing Collateral Design & Development

In support of business development and extending company and solution awareness, we introduce interaction,

themes and color into the presentations, brochures, proposals, tradeshow materials, signage and other client

facing collaterals— this service includes careful review of copy, copy development and wordsmithing.

Vertical Floor

Display

Presentations

Branded Chair

Coverings

Proposals

Foundation

Collaterals

Business Cards Postcards

Event Flyer

Infographics

Layered Messages in this Responsive Email

This client has a keen focus on client service support improvement. The eMarketing

copy in this responsive email was lighthearted but captured key messaging, graphics

and an actual countdown to their Customer Service Week.

Email & VideoMarketing

We incorporated interactive and / or animated features into a set of emails

designed to expose the recipients the company’s messaging.

Email Marketing for

Campaigns & Events

Corporate Capabilities

Animation with Voiceover

video

Screensaver Animation

video

Services Whiteboard

Animation with Voiceover

video

Solution Animation

video

Cross-Channel Social Media Campaign Management

In an effort to engage clients across multiple channels, we started by building an overall but social media awareness campaign

through digital and traditional mediums. We offered up a cosmetic hashtag# as a trendy, inviting way link with and have clients

join in on industry topic discussions while building the buzz across popular social networks including Twitter and LinkedIn.

Social Media Awareness Initiatives

via Active Tweeting, Postcards &

Website Implements

Source: Pew Research Center Study 2005-2006; 2008-2015

Website Design & Development

The overarching goal of this project to provide a refreshed website design that

more effectively communicates information & conveys as tech saavy and high

quality. The website was positioned as an effective, interactive platform

supporting information sharing and collaboration with external parties as well

as a portal for employees and clients. The new design, included:

• Modernized look and layout with a design that attracts visitors being

pushed in from WTOP/Federal News Radio, and the webinar, social media

and networking campaigns also managed by our team.

• Interactive, new features, with improved navigation and minimized clicks

which enhance access to information

•Streamlined content in a platform that is easy to update based on the changes

to the organization‘s strategy, graphics/design and in alignment with other

marketing initiatives.

Examples of Work can be found at:

• http://ddthemesdemo.com/mission/

• www.Foreverofficiant.com

• http://veepixel.com/demo/eventcatch/#about

• http://demo.templatepath.com/meeton-new-with-files/index.html

• http://excaliburmetaldesign.com

• http://eazzy.me/html/imevent-multipage/index-2.html

• http://demonew.templatesquare.com/consult

• www.Penchant100.com

Holiday Mobile & Gifting Campaigns

We’ve developed a broad sweeping holiday campaign, leading with

headlines. The companies’ voices are always applied to the tone of

the season with an authentic directive.

Digital Campaign Management

In order to capture more attention, garner visitor focus and impact the

subconscious of WTOP.com and Fedbizradio.com visitors, we created

and promoted via native banner ads and landing pages with scrolling

text and animations. These banners have drawn attention to the

organization’s messaging as well as promoted its’ webinars.

Likewise, LivingSocial campaigns were designed and managed with

the objective of driving increases in registrations and related revenue.

Major Media Broadcast Campaign ManagementWatch Interview video

In an effort to nurture demand and maximize ROI for a major radio campaign

we also managed for this client, we developed initiatives to extend exposure to

a single interview via interview vignettes preceding and following interviews

with federal agency executives. Additionally, these vignettes were paired with

Agency of the Month interviews to create a contextual position as a supporting

partner and as the implied technology go-to for those agencies.

This program has accomplished thousands of impressions and reviews of that

interview airing.

Webinar Campaign Management

Smart companies incorporate webinars into their strategy in order to position its

key leaders as industry experts and for lead generation. The first webinar in this

webinar series was to expose a technology executive audience (primarily

WTOP & Federal News Radio visitors) to the company’s technology offerings in

support of COOP.

The residual benefit from these webinars are that:

• Recordings can be used for future presentations, free video offerings,

and as website and social media content

• Broader reach in a single webinar and exposure to a solution

or service than can be accomplished through sales efforts

Promotion of Webinar via Email

Invitation & Native Ad Banners

Animation Development & Video Production

An engaging, animated storyboard was created which brought energy to the company’s messaging and expertise related to the recipient’s challenges.

Corporate Capabilities Animation with

Voiceover

video

Screensaver Animation

video

Services Whiteboard Animation with

Voiceover

video

Solution Animation

video

Mobile & HTML App Design & Development

This interactive iOS based application brilliantly illustrates how this top technology company customizes an enterprise-based portfolio of solutions to many government entities.

Quantitative Market Research

Membership engagement will rely heavily on data that informs the organization’s activities. Rely on a marketing resource

with 15+ years of quantitative as well as qualitative research will allow for the extraction of those insights from the client

/potential client base.

VOICE OF CUSTOMER

IS EMPOWERING

--- Be Your Own Data Resource

Source: Marketing General,

2015 Membership Marketing Benchmarking Report