twitter,tweeter,t what-oct-2012
DESCRIPTION
Twitter workshop created Oct 2012 Delivered at Constant Contact workshop Oct 23, 2012TRANSCRIPT
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Twitter, Tweeter, T–WHAT?
Using Twitter to
Brand & Grow
Your Business
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Glena Stephenson
Business owner since 1981 Social Media Director Powerful Women
International since 2011 Social Media Consultant Constant Contact Email Marketing Solution
Provider Researcher for Writers, Authors & Bloggers
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Twitter account since Feb 8, 2009
Didn’t use it much I didn’t know what I was doing Love it now for research and connecting on
the go Have created a business twitter account
@glenastep What about You? (Participants)
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What we will cover
Twitter basics: sign up, handle, profile, etc. Twitter Best Practices Anatomy of a Tweet Who to Follow & Why Value of twitter for Business Twitter Marketing Campaigns
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Sign up Page Oct 2012
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Your Twitter Handle Make it short if possible Make it part of your brand Keep it simple, so that people can find you You may want to use your own name to brand
yourself My twitter handle @glenastephenson
(16 characters) is too long. My tweets must be no longer than 116 so that others can retweet.
I created a new Business Account @glenastep
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Newest Twitter Profile Page
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Settings: Online Bio
You only have160 characters
You do want to come across as human and let a little personality come out
Tell about your products
Use Key words
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Glena’s BIO
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Settings: URL
Make sure you use your website url in the box provided so that it stands out on your home page
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Basic Signs & Etiquette
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Taken from: https://business.twitter.com/en/basics/best-practices/
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Twitter Limits You cannot follow more than 500 people a day You initially can follow only 2000 people After you reach 2000 Twitter computes the #
of followers to how many you’re following and you can follow more
50 tweets per day 250 Direct Messages a day
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Video Clip
The best of Twitter TV
http://www.youtube.com/watch?v=1cfzSYYj8qk&feature=channel
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# Hashtag
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#lisalive Hashtag Search Results
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# Hashtag Lets people group messages by category It’s an ongoing conversation #lisalive
#occupywallstreet Collect Ideas by asking a question and
use to track the conversation #favnovel Share an Experience #americanIdol Tracking tools for conversations:
http://tweetgrid.com or http://tweetchat.com or Hashtags.org
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@ Mention
@yourname is a public message to you
@ can be used to acknowledge
“Thanks @glenastep for the great information about twitter”
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RT
RT – Retweet is a way of reposting someone’s message
Make sure you are Retweetable by leaving enough room for others to add their user name
Can re-write or comment: aim for clear message & add their @name for credit
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DM DM – Direct Messages; This is active if
you are following and being followed by someone.
It gives some privacy if you want to answer a question that may be sensitive
It can still be found through searches Either person can delete it and it is
completely deleted
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Who to Follow & Build Your Following
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Who to Follow Search on the twitter search bar at the top
or search.twitter.com Find people who are tweeting about your
topic or market niche Follow people primarily related to your
niche Fewer followers who are interested are
much more valuable than many followers Follow people who follow you (yes & no)
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Follow the Experts
Follow key players in your niche Follow some of their followers Reply to their tweets (authentic comments) RT - Retweet their relevant tweets Tweet – Your opinion or take on what the
“expert” said & use “via” to reference them
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Building Your Following
Provide education and information Generate interest with article titles Add links to the full article that lead to your
website Tweets need to contain Key words that relate to
your market niche
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Engage Your Followers Initiate conversations with followers Provide information Answer questions Retweet Follow @glenastep & each other Acknowledge @glenastep for the great
twitter seminar Care more than others & be helpful
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Value of Twitter
It’s the real-time value of tweeting and Twitter that makes it such a unique social networking tool.
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Video
Faster than Earthquakes
http://youtu.be/0UFsJhYBxzY
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Value of Tweeting
What differentiates Twitter from other forms of Social Media:
Immediate & mobile The ability to write quick, short, easy to
read messages Viewable in public by cell phone via SMS
text
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VIDEO
Bookstore
http://www.youtube.com/watch?v=dB6_mmXiH50&feature=g-user-u&context=G22f85f4UCGXQYbcTJ33ZPvzbpS5EcDun7OV_oCKpeTRjmPWAYbpA
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Tweet Headlines
Grab attention so they will click through Emotional: Get what you want - Lose
weight How to eat the right foods to burn fat Tricks of the Trade Stock Market secrets exposed Learn to read faster and retain more
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Marketing Campaign
Why are you using Twitter What are the advantages Short term goals Long term goals Strategies to meet these goals
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Marketing
Promotions: Use twitter specific discount codes
Post special offers, sales items, etc. Contests: Generates fun and interest Sale announcements next hour get free
pie with coffee New product announcements
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La Madeleine Website
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LaMadeleine - eclub
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Establishing Your Presence
Tweet daily: min of 5 times max 10 Tweet some personal stuff to reveal your
personality Provide information Use headlines like a newspaper and
provide links (1:10 ratio) to your website or blog or article
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Set Low to Moderate Expectations Goals may be:
• Increasing customer base• Better serving existing customers• Offering customer service• Connect with potential partners• Branding
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Create Business only Twitter Account Publish Your Twitter Handle
Create Business only Twitter Account Business Cards Website Facebook Business Page Facebook Profile Page LinkedIn
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https://business.twitter.com/index_en.html
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https://business.twitter.com/en
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Management Tools
Tweetdeck – Owned by & only for Twitter Hootsuite – Manage multiple accounts free Social Oomph- Manage multiple accounts
$ Rapportive – cool app to use with gmail,
Google now owns
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HootSuite
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Rapportive: Connect Social Media to Gmail http://rapportive.com/
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Video
The Twitter Experiment Classroom