two-way app messaging - how brands can increase retention
DESCRIPTION
Mobile and mobile apps are vital technology for brands in 2014, but what challenges are there in marketing to and retaining app users and what technologies are available to help other than push notifications?TRANSCRIPT
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TWO-WAY APP MESSAGING
HOW BRANDS CAN INCREASERETENTIO
N
100% of the top 20 revenue producing
retailers offer mobile apps
78% of fast food and 75% of
casual dining brands have mobile apps
77% of department
stores have a mobile app
59% of specialty and 58% of
grocery stores have a mobile
app
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app downloads expected by end of 2017
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of apps are downloaded and used just once
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have never been downloaded at all
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if you can replicate the functions of your desktop site into an app then
mobile will lead the way
MARKETING
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ACQUISITION RETENTIONPROMOTERS
apps are an amazing technology
but they come with their own challenges
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push notifications can double user retentionand increase daily app opens by 540%
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Push is just a tiny piece of the puzzle
MESSAGING POTENTIAL
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RICH CONTENT
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TWO-WAY CHAT
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UPDATES
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EXPERIENCE
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The Possibilities are Endless!
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