two wheeler

A

Research proposal on

“Ahmadabad Customer’s preference for Two-wheeler"

In partial fulfillment for the requirements of Research Methodology course in the Two Year Full-time Master

of Business Administration Program,

Gujarat Technological University.

SUBMITTED TO:PROF. AMISH SONI (NRIBM)

Submitted by

1.Chintan Patel (NR13095)

2.Aadil Rushnaiwala (NR13131)

3. Musab Pahelari (NR13105)

4. Sagar Agrawat (NR13001)

5. Bhavik Lakhum (NR13069)

6.Nidhi Changhani (NR13018)

N R INSTITUTE OF BUSINESS MANAGEMENTBATCH: 2013-15

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"The Ahmadabad Customer’s preference for Two-wheeler"

Introduction

Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized a some of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group.

Problem statement:

Basically there are various problems regarding two wheeler industry in india . But major ones are: Firstly there is lack of innovation in our two wheeler industry. The global market of two wheeler is constantly with innovation. Then is the price structure which plays its bit in creating a problem. With such fluctuations in the Indian economy also with the falling value of INR the lay man of our society find it difficult to manage such heavy funds for a considerable two wheeler. The next problem is the trend setting tradition in Indian society where consumer’s preference n likes play a major role. The last but not the least major problem of Indian two wheeler industry is the lack of information source for the common public.

Objective of the study:

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Primary objectives:

To know the customers opinion toward two wheeler preference and the other objective are as bellow.

Secondary Objectives:

1) To know the image of product in the mind of consumer.2) To compare the level of satisfaction before purchasing and after purchasing the bike.3) To check the loyalty of the consumer towards the brand4) To know the preferable price from the customer 5) To find out problems pertaining to it and find out solutions to it.

Method of data collection:

The whole secondary data were collected from industry profile, books, magazines and internet. While primary data where collected though survey. The customer survey was done though the questionnaire. Question consists of dichotomous multiple questions ,simple questionnaire.

Source of data

There two types of da ta , pr imary da ta and secondary da ta . Pr imary da ta are col lec ted wi th the he lp of ques t ionnai re are secondary da ta was taken f rom indust ry profile, books, magazines and internet.

Literature review:

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Two-wheeler Industry in India:

Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. In India there are some MNC’s and Indian company dealing in automobile sector. The main key players who are dealing in this sector are Hero Honda, Bajaj, Yamaha, Honda, and TVS. Hero Honda is the biggest player in this sector in India as well as in the world and playing a very important role in two wheeler automobile sector. Hero Honda, Bajaj and TVS are the Indian companies and Yamaha & Honda are international automobile brand.

1.Bajaj:

Baja j i s the f i rs t Indian two wheeler automobi le company in the market since 1945 with the name M/s Bacharj trading corporation private limited. In 1959 M/s Bacharj trading corporation private limited change its name as Bajaj Auto Ltd. Bajaj Auto obtains license from the Government of India to manufacture two- and three-wheelers vehicles in 1959.

2.Hero Honda:

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Hero Honda Motors Limited was established in 1984, as a joint venture between India's Hero Group (world's largest bicycle manufacturers) and Japan's Honda Motor Company. And created the world's single largest two wheeler company and also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India. Over 19 million Hero Honda two wheelers running on Indian roads today.

3. TVS :

TVS Motors is the third largest company in the two-wheeler industry with a market share of 16%. Infect, it is the only Indian company without a foreign collaboration in the two-wheeler indust ry . When the company opted out of the col labora t ion wi th S u z u k i i n 2 0 0 2 , m a n y b e l i e v e d t h a t T V S w a s h e a d e d t o w a r d s e x t i n ct i o n . B u t h e company proved the doomsayers wrong and came out wi th a very successful `TVS Victor '. TVS Motors Ltd. originally incorporated in 1982 to manufacture two-wheelers in collaboration with Suzuki Motors of Japan, TVS was one of the leaders in two-wheeler industry.

4. Yamaha :

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Yamaha Motor Corporation is the auto mobile company of Japan(1953) which works in India since 1955 and providing latest technology in India from lasttwo decades. Yamaha Motor India was incorporated in august 2001 as a 100% subsidiaryof Yamaha motor corporation, Japan.

5.Honda:

Honda motors of Japan is not a new name in the two wheeler scenario in the country, they were in a tie up with the Firodias owned Kinetic group. However in the la te 90s they par ted ways af ter problems arose over i ssues l ike in t roduct ion of new models, advertising expenditure, marketing strategies and other related issues. In the mid80 Honda motors of Japan joined hands with the largest bicycle maker of India the Hero cycles to create Hero Honda which in a couple of decades or so have gone on to become the single largest motorcycle company in the world. Though Honda has come on its ownon the Indian market yet it will be providing technological support to Hero Honda for the next ten years. Thus presenting a unique situation in which the company will be in direct compet i t ion wi th the company which i t has been associa ted for near ly two decades . Honda Motorcycles and Scooters India l imi ted , a 100% subsid iary of Honda motor company Japan eventually entered the Indian market with Honda Unicorn in 2004.

Importance/Benifits of study:

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Helping the present and potential consumers with the required data through this research.

Analysing the best two wheeler companies for different economic sections of the society

Finding solutions for consumers who do not prefer bajaj two wheelers

Studying the Indian two wheeler market in depth

RESEARCH DESIGN:

A research design is the blue print plan for a study, used as a guide in collecting and analysing the data. The research design that would be applied for this study is descriptive research which involves gathering data that describe events and then organizes, tabulates, depicts and describes the data. It uses description as a tool to organize data into patterns that emerge during this analysis. It also uses hypothesis testing

Research Methodology:

Sample unit:

Individuals who are salaried people and students of various colleges.

Sample size:

Total Sample size: 100

Sampling technique:

The sampling method used will be Non probability convenience sampling and random sampling.

Data sources:

1. Primary Sources:

This data include both qualitative and quantitative data. Data are generated through questionnaire as a research instrument.

Secondary Data:

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Following sources of secondary data will be used.

1.Financial statements

2.Articles

3.News papers

4.Books

4.Official websites

Survey Method:

Research Instrument:

1. Questionnaire

.

Hypothesis:

I. H0: People respond positively towads the research.

H1: People do not respond positively towards this research.

II. H0: People choose according to their requirements and product features .

H1: People choose according to the market trends and looks of the two wheeler.

Research Qualification:

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Sr. No. Name Qualification University

1. Patel Chintan B.Tech Charusat University

2. Adil Rushnaiwala B.com Gujarat University

3. Musab Paheleri B.com Gujarat University.

4. Sagar Agrawat B.B.A. Gujarat University

5. Bhavik Lakhum B.com Gujarat University

6. Nidhi Chaghani B.B.A. Gujarat University

Schedule:

Week Activity Date

1st Group Making 12/9 to 16/9

2nd Topic selection & Discussion 16/9 to 23/9

3rd Preparing research proposal & research Design 25/9 to 30/9

4th Making Online questionnaire 2/10 to 9/10

5th Fill up time for questionnaire 10/10 to 14/10

6th SPSS data entry 15/10 to 21/10

7th Analysis 22/10 to 28/10

8th Final project preparation 29/10 to 4/11

.

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Facilities:

Computer lab Class Electricity Faculty advice Internet

BIBLIOGRAPHY

1) “ELECTRIC DREAMS” Business world, 11 aug 2007 PP 102-2) We have visited in various showrooms.3) Internet Website:

www.bajajmotors.com www.herohondamotors.com www.indiabike.net.com www.indiaserf.comwww.honda2wheeler.com www.yamahamotorsindia.com www.tvsmotorsltd.com

Magazines and News papers

a)Auto car India

b)Business Today

c)Business World

d)Business India

e)Economic Times

f)The Hindu

g)India Today

DATA ANALYSIS

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http://www.bajajmotors.com/

http://www.tvsmotorsltd.com/

http://www.yamahamotorsindia.com/

http://www.honda2wheeler.com/

http://www.indiaserf.com/

http://www.indiabike.net.com/

http://www.herohondamotors.com/

ONE VARIABLEANALYSIS OF QUESTIONNAIRE. TWO VARIABLE ANALYSIS - CORRELATION TESTS HYPOTHESIS TESTING - CHISQUARE TEST

Phase:-1

1. Do you own any two wheeler Currently ?

StatisticsDo you own any two wheeler currently?

NValid 80

Missing 3Mean 1.05Median 1.00Mode 1

Do you own any two wheeler currently?

Frequency Percent Valid Percent

Cumulative Percent

Valid

YES 76 91.6 95.0 95.0

NO 4 4.8 5.0 100.0

Total 80 96.4 100.0Missing System 3 3.6Total 83 100.0

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How many two wheeler you Own ?


Cumulative Percent

Valid

1 38 45.8 49.4 49.4

2 24 28.9 31.2 80.5

3 11 13.3 14.3 94.8

More than 3

4 4.8 5.2 100.0


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1. How many two wheeler you Own?

NValid 77


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3. How did you choose this brand?

StatisticsHow did you choose this brand ?

NValid 75


How did you choose this brand ?


Cumulative Percent

Valid

Self made 39 47.0 52.0 52.0

My wife / Husband / Parents / Childrens choice

10 12.0 13.3 65.3

Friends recommendation

4 4.8 5.3 70.7

Mechancis recommendation

2 2.4 2.7 73.3

Dealer's Approach 3 3.6 4.0 77.3

Advertisements 13 15.7 17.3 94.7

Other 4 4.8 5.3 100.0


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4. How often do you use the vehicle ?

StatisticsHow often do you use the vehicle ?

NValid 76


How often do you use the vehicle ?


Cumulative Percent

Valid

Very often 14 16.9 18.4 18.4

Daily 57 68.7 75.0 93.4

Weekly once 1 1.2 1.3 94.7

Once in two days

2 2.4 2.6 97.4

Based on needs 2 2.4 2.6 100.0


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5. What is the actual mileage you are getting?

StatisticsWhat is the actual mileage you are getting?

NValid 75

Missing 8

Mean 1.37

Median 1.00

Mode 1

What is the actual mileage you are getting?


Cumulative Percent

Valid

Below 50 Kms/Litre

52 62.7 69.3 69.3

51-60 Kms/Litre 18 21.7 24.0 93.3

61-70 Kms/Litre 5 6.0 6.7 100.0


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6. How long have you been using this vehicle ?

StatisticsHow long have you been using this vehicle ?

NValid 74


How long have you been using this vehicle ?


Cumulative Percent

Valid

1-3 months 2 2.4 2.7 2.7

4-6 months 6 7.2 8.1 10.8

7 months - 1 year

5 6.0 6.8 17.6

1 year - 2 years 19 22.9 25.7 43.2

More than 2 years

42 50.6 56.8 100.0


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7. How many Kilometers you cover in a day.?

StatisticsHow many Kilometers you cover in a day.?

NValid 75


How many Kilometers you cover in a day.?


Cumulative Percent

Valid

0-10 Km 24 28.9 32.0 32.0

11-25 Km 35 42.2 46.7 78.7

26-50 Km 15 18.1 20.0 98.7

More than 51 Km

1 1.2 1.3 100.0


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8. What maintenance procedure you adopt in servicing your vehicle?

StatisticsWhat maintenance procedure you adopt in servicing your vehicle?

NValid 74


What maintenance procedure you adopt in servicing your vehicle?


Cumulative Percent

Valid

Periodical 15 18.1 20.3 20.3

Monthly Once 14 16.9 18.9 39.2

Once in 3 months

45 54.2 60.8 100.0


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9. What are the brands you considered before buying this vehicle?

What are the brands you considered before buying this vehicle?

NValid 70




Cumulative Percent

Valid

Bajaj 15 18.1 21.4 21.4

Hero 18 21.7 25.7 47.1

Honda 21 25.3 30.0 77.1

Enfiled 5 6.0 7.1 84.3

Yamaha 4 4.8 5.7 90.0

Tvs 4 4.8 5.7 95.7

Kinetic 2 2.4 2.9 98.6

Other 1 1.2 1.4 100.0


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10. What are the capacity of engine you considered before buying this vehicle?

StatisticsWhat are the capacity of engine you considered before buying this vehicle?

N Valid 73


What are the capacity of engine you considered before buying this vehicle?


Cumulative Percent

Valid

100 cc 24 28.9 32.9 32.9

125 cc 22 26.5 30.1 63.0

150 cc 18 21.7 24.7 87.7

200 cc 2 2.4 2.7 90.4

250 cc 2 2.4 2.7 93.2

300 cc 2 2.4 2.7 95.9

More than 300 cc

3 3.6 4.1 100.0


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11. Are you satisfied with the mileage of your vehicle?

StatisticsAre you satisfied with the mileage of your vehicle?

NValid 76


Are you satisfied with the mileage of your vehicle?


Cumulative Percent

Valid

Highly Satisfied

11 13.3 14.5 14.5

Satisfied 33 39.8 43.4 57.9

Neutral 25 30.1 32.9 90.8

Dissatisfied 7 8.4 9.2 100.0


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12. Rate Your Vehicle on the basis of comfort level and safety.

StatisticsRate Your Vehicle on the basis of comfort level and safety.

NValid 76


Rate Your Vehicle on the basis of comfort level and safety.


Cumulative Percent

Valid

1 2 2.4 2.6 2.6

2 1 1.2 1.3 3.9

3 24 28.9 31.6 35.5

4 29 34.9 38.2 73.7

5 20 24.1 26.3 100.0


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13. Are you satisfy with pick up and driving comfort ?

StatisticsAre you satisfy with pick up and driving comfort ?

NValid 73


Are you satisfy with pick up and driving comfort ?


Cumulative Percent

Valid

1 1 1.2 1.4 1.4

2 4 4.8 5.5 6.8

3 19 22.9 26.0 32.9

4 27 32.5 37.0 69.9

5 22 26.5 30.1 100.0


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14. Do you get your value back from your vehicle that you had paid ?

StatisticsDo you get your value back from your vehicle that you had paid ?

NValid 74


Do you get your value back from your vehicle that you had paid ?


Cumulative Percent

Valid

Yes 55 66.3 74.3 74.3

No 19 22.9 25.7 100.0


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15. According to you which company`s model you like most ?

Statistics

According to you which company`s model you like most ?

NValid 71




Cumulative Percent

Valid

Bajaj 12 14.5 16.9 16.9

Hero 10 12.0 14.1 31.0

Honda 20 24.1 28.2 59.2

Enfield 14 16.9 19.7 78.9

Yamaha 7 8.4 9.9 88.7

Lml 1 1.2 1.4 90.1

Tvs 1 1.2 1.4 91.5

Kinetic 1 1.2 1.4 93.0

Other 5 6.0 7.0 100.0


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16. Will you buy another two wheeler ?Which company?

StatisticsWill you buy another two wheeler ?Which company?

NValid 73


Will you buy another two wheeler ?Which company?


Cumulative Percent

Valid

Yes 34 41.0 46.6 46.6

No 39 47.0 53.4 100.0


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17. Gender ?

StatisticsGender

NValid 72


Gender


Cumulative Percent

Valid

Male 59 71.1 81.9 81.9

Female 13 15.7 18.1 100.0


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18. Your education level ?

StatisticsYour education level ?

NValid 71


Your education level ?


Cumulative Percent

Valid

High School 1 1.2 1.4 1.4

Bachelor's Degree

47 56.6 66.2 67.6

Master Degree 21 25.3 29.6 97.2

Phd 1 1.2 1.4 98.6

Other 1 1.2 1.4 100.0


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Phase:-2

Q1. How did you choose this brand ? * How often do you use the vehicle ?

Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

How did you choose this brand ? * How often do you use the vehicle ?

75 90.4% 8 9.6% 83 100.0%

How did you choose this brand ? * How often do you use the vehicle ? Count

How often do you use the vehicle ? Total

Very often

Daily

Weekly

once

Once in two days

Based on

needs


Self made 6 31 0 0 2 39

My wife / Husband / Parents / Childrens choice

1 9 0 0 0 10

Friends recommendation 1 2 0 1 0 4

Mechancis recommendation

0 2 0 0 0 2

Dealer's Approach 0 3 0 0 0 3

Advertisements 4 8 0 1 0 13

Other 2 1 1 0 0 4Total 14 56 1 2 2 75

Q2.What is the actual mileage you are getting? * What was the dealer’s promise about the mileage of the vehicle?

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Cases

Valid Missing Total


What is the actual mileage you are getting? * What was the dealer’s promise about the mileage of the vehicle?

75 90.4% 8 9.6% 83 100.0%

What is the actual mileage you are getting? * What was the dealer’s promise about the mileage of the vehicle?

Count

What was the dealer’s promise about the mileage of

the vehicle?

Total

<50 Kms/Litre

51-60 Kms/Litre

61-70 Kms/Li

tre

71-80 Kms/Litre

What is the actual mileage you are getting?

Below 50 Kms/Litre

30 16 6 0 52

51-60 Kms/Litre 1 5 8 4 18

61-70 Kms/Litre 1 0 2 2 5Total 32 21 16 6 75

Q3. Are you satisfied with the mileage of your vehicle? * How long have you been using this vehicle?


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Cases

Valid Missing Total


Are you satisfied with the mileage of your vehicle? * How long have you been using this vehicle ?

74 89.2% 9 10.8% 83 100.0%

Are you satisfied with the mileage of your vehicle? * How long have you been using this vehicle ?

Count

How long have you been using this vehicle ? Total

1-3 month

s

4-6 month

s

7 months - 1 year

1 year - 2

years

More than 2 years

Are you satisfied with the mileage of your vehicle?

Highly Satisfied

1 1 1 2 611

Satisfied 0 4 2 8 1731

Neutral 1 1 0 9 1425

Dissatisfied 0 0 2 0 5 7

Total 2 6 5 19 4274

Q4. What maintenance procedure you adopt in servicing your vehicle? * What are the capacity of engine you considered before buying this vehicle?

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Cases

Valid Missing Total


What maintenance procedure you adopt in servicing your vehicle? * What are the capacity of engine you considered before buying this vehicle?

71 85.5% 12 14.5% 83 100.0%

What maintenance procedure you adopt in servicing your vehicle? * What are the capacity of engine you considered before buying this vehicle? Count

What are the capacity of engine you considered before buying this vehicle?

Total

100 cc

125 cc

150 cc

200 cc

250 cc

300 cc More than

300 cc

What maintenance procedure you adopt in servicing your vehicle?

Periodical 8 2 2 0 1 0 1 14

Monthly Once 3 3 4 2 1 0 1 14

Once in 3 months

13 16 11 0 0 2 1 43

Total 24 21 17 2 2 2 3 71

Q5. Rate Your Vehicle on the basis of comfort level and safety. * Do you get your value back from your vehicle that you had paid?


Cases

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Valid Missing Total


Rate Your Vehicle on the basis of comfort level and safety. * Do you get your value back from your vehicle that you had paid ?

74 89.2% 9 10.8% 83 100.0%

Rate Your Vehicle on the basis of comfort level and safety. * Do you get your value back from your vehicle that you had paid ?

Count

Do you get your value back from your vehicle that you

had paid ?

Total

Yes No

Rate Your Vehicle on the basis of comfort level and safety.

1 2 0 2

2 1 0 1

3 13 11 24

4 24 5 29

5 15 3 18Total 55 19 74

Q6. Gender * According to you which company`s model you like most?


Cases

Valid Missing Total

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Gender * According to you which company`s model you like most ?

67 80.7% 16 19.3% 83 100.0%

Gender * According to you which company`s model you like most ? Count

According to you which company`s model you like most ? Total

Bajaj Hero Honda Enfield Yamaha

Lml Tvs Kinetic

Other

Gender

Male 12 9 9 12 7 1 0 1 455

Female

0 1 8 1 0 0 1 0 112

Total 12 10 17 13 7 1 1 1 567

Phase:-3

Q1 . According to you which company`s model you like most ?

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One-Sample Statistics

N Mean Std. Deviation

Std. Error Mean


71 3.51 2.110 .250

One-Sample Test

Test Value = 0

t df Sig. (2-tailed)

Mean Difference

95% Confidence Interval of the Difference

Lower Upper


14.003 70 .000 3.507 3.01 4.01

Interpretation : From the above data we can see that the value of t is 14.003 which is higher than other values. So that,H0: will be rejectedH1: will be accepted

Q2 . Do you own any two wheeler currently?



Std. Error Mean


80 1.05 .219 .025

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One-Sample Test

Test Value = 0


Mean Difference


Lower Upper


42.821 79 .000 1.050 1.00 1.10

Interpretation : From the above data we can see that the value of t is42.821 which is higher than other values.so that,H0: will be rejectedH1: will be accepted

Q3 . Which type of two wheeler you have?



Std. Error Mean

Which type of two wheeler you have?

77 1.39 .491 .056

One-Sample Test

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Test Value = 0


Mean Difference


Lower Upper

Which type of two wheeler you have?

24.842 76 .000 1.390 1.28 1.50

Interpretation : From the above data we can see that the value of t is 24.842 which is higher than other values.so that,H0: will be rejectedH1: will be accepted

Q4 . How many two wheeler you Own ?



Std. Error Mean


77 1.75 .891 .102

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One-Sample Test

Test Value = 0


Mean Difference


Lower Upper


17.270 76 .000 1.753 1.55 1.96


Q5. How did you choose this brand?



Std. Error Mean


75 2.67 2.183 .252

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One-Sample Test

Test Value = 0


Mean Difference


Lower Upper


10.579 74 .000 2.667 2.16 3.17


Q6 What are the brands you considered before buying this vehicle?



Std. Error Mean

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70 2.96 1.899 .227

One-Sample Test

Test Value = 0


Mean Difference


Lower Upper


13.027 69 .000 2.957 2.50 3.41


ANNUXURE

QUESTIONNAIRE

Hi, I am conducting a research on the comparative study of "two wheeler" companies based on its product strategy and advertising strategy. Please take a few minutes of your time to fill the questionnaire. Information provided by you will be kept confidential.

1 .Do you own any two wheeler current ly?

o Yes o No

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2. Which type two wheeler you have?

o Gearlesso Gear

3.How many two wheeler you Own ?

a) 1

b) 2

c) 3

d) More than 4

4. Specify a company name and model .

________________________________________________________

________________________________________________________

5. How did you choose this brand□ Self made□ My wife\ husband\ parents\ children’s choice□ Friend’s recommendation□ Mechanics recommendation□ Dealer’s approach□ Advertisements□ Others, please Specify__________________

6.How often do you use the vehicle □ Very often□ Daily□ Weekly once

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□ Once in two days□ Based on needs

7. What was the dealer’s promise about the mileage of the vehicle□ 50 kms\litre□ 51 – 60 kms\litre□ 61 – 70 kms\litre□ 71 – 80 kms\litre□ 80 and above

8. What is the actual mileage you are getting□ Below 50 kms\litre□ 51 – 60 kms\litre□ 61 – 70 kms\litre□ 71 – 80 kms\litre□ above 80 kms\litre

9. Are you satisfied with the mileage of your vehicle□ Highly satisfied□ Satisfied□ Neutral□ Dissatisfied□ Highly dissatisfied

10. How long have you been us ing th is vehic le : □ 1-3 months□ 4-6 months□ 7 months – 1 year □ 1 year – 2 year’s□ More than 2 year’s□ More than 3 Year’s

11.How many Kilometers you cover in a month□ 0-100 kms□ 101-250 kms[Type text]

□ 251-500kms □ 501-1000kms□ More than 1000 kms

12.What maintenance procedure you adopt in servicing your vehicle□ Periodical□ Monthly once□ Once in 3 months

13. What are the brands and capacity of engine you considered before buying this vehicle?

□ Bajaj □ Enfield□ Hero Hondo □ Honda□ Kinetic □ LML□ TVS □ Yamaha

□ 100 cc □ 125 cc□150 cc □ 250 cc□ 350 cc □More than 350

14.Are you satisfy with your two wheeler performance?

o Yeso Noo

15. Rate Your Vehicle on the basis of comfort level and safety.

1. Bad

2. Satisfy

3. Good

4. Very Good

16.Are you satisfy with pick up and driving comfort ?

[Type text]

a) Excellent

b)Good

c)Average

d) Poor

17. Do you get your value back from your vehicle that you had paid ?

o Yes

o No

18. Should company go for innovation in context to development of new

vehicle ?

o Yes

o No

o If Yes then _________________________________________

19. According to you which company`s model you like most ?

(A) Bajaj

(b) TVS

(c) Honda

(d) Yahama

(e) Hero Honda

20. Will you buy another two wheeler ?Which company?[Type text]

o Yes

o No

o If Yes then ___________________________

21. What are the external factors that influence you about purchasing bike ?

(a) Print media

(b) Electronic media

(c) Exhibition

(d) Trade shows

(e) Brand image

22. What features attract you towards two wheeler?

a)_______________________________

b)_______________________________

c)_______________________________

d)_______________________________

23.While going for the development of new bike which point the company should keep in mind

(a) Acceptability of customer

(b) Scale of economic

(c) Comfort

(d) Design

(e) Others

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24. Please Share your Experience and give suggestion in term of any features.

_______________________________________________________

_______________________________________________________

_______________________________________________________

_______________________________________________________

[Type text]

two wheeler

Automotive

ahmadabad

research design

automobile

hero honda

sagar agrawat

bhavik lakhum

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industry profile