txtg4 health: sociality inside

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Sociality Inside: (the power of private peer to peer connectivity & coordination) Estee Solomon Gray, CEO of Lessons from the Everyday Lives of Women 40+

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Page 1: Txtg4 Health: Sociality Inside

Sociality Inside:

(the power of private peer to peer connectivity & coordination)Estee Solomon Gray, CEO of

Lessons from the Everyday Lives of Women 40+

Page 2: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

“WELLTHY” LIFESTYLE UTILITY

While

In the

In the

Online

World

Studio

SM

Page 3: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

new knowledge: aging, wellness, exercise neurobiology, gender differences over-abundant online health information

new choices: medical care options, decisions responsibility for ‘preventive’ and ‘chronic care’ “complementary” & “alternative” modalities

new norms: Mind AND Body something active, almost every day Caring for self, children, spouse, parents, friends, community

HIGH IMPACTas chief wellness officer/ chief purchasing officer she expects herself to live up to:

Page 4: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

WOMEN ARE DIFFERENT

Natural, continual information seeking & sharing

Helical decision making

People over Things & Theorems

“Don’t think pink, think link!”

“Present products in suites, not bins”

“There are no unbusy women”

mult-minding

Maximize, rather than optimize

Always “improving”

And, not Or

Page 5: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

READY AND WILLING

Source: www.imagocreative.com, & their book: Boom: Marketing to the Ultimate Power Consumer by Mary Brown and Carol Orsborn, Ph.D.

Page 6: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

READY AND WILLING

Source: www.imagocreative.com, & their book: Boom: Marketing to the Ultimate Power Consumer by Mary Brown and Carol Orsborn, Ph.D.

redefining fitness

Body & Soul 40-50

digital divaTechnology 50-60+

Technology 40-50

cyber savvy sophisticate

fitness as the foundation of a well-lived lifeBody & Soul 50-60+

Page 7: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

AN UNMET CORE NEED

“ Whenever I do what I want and need to do to take care of myself and my family, it begins to feel like a third job... ”

Page 8: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

SOCIALITY INSIDE

“Network phenomena appear to be relevant to the biologic and behavioral trait of obesity, and obesity appears to spread through social ties.”

Page 9: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

SOCIALITY INSIDE

“We found that men often react to stress with a fight-or-flight response,but women are more likely to manage their stress with a tend-and-befriend response by nurturing their children or seeking social contact, especially with other women.”

Shelly E. Taylor, UCLA, author Biobehavioral Responses to Stress in Females: Tend-and-Befriend, Not Fight-or-Flight.

Page 10: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

SOCIALITY INSIDE

“Studies show girls take turns twenty times more often than boys…Girl’s social agenda, expressed in play and determined by their brain development, is to form close, one-on-one relationships. Boy’s play, by contrast, is usually .... about the game or the toy itself as well as social rank, power, defense of territory, and physical strength.”- Louann Brizendine, MD. The Female Brain

“Many women find biological comfort in one another’s company, and language is the glue that connects one female to another....some verbal areas of the brain are larger in women .. women, on average talk and listen a lot more than men.”

Page 11: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

NatalieFull-time volunteer

3 children

Claire

LeahAttorney

2 children

Flex-time consultantSits on 2 non-profit boards

lives daily

arranges weekly

pre-plannedand on the fly

ping to meet @ B! 1-2x wkly

issues...networksextended family kidshome friendswork community

SCAFFOLDING THE THIRD JOB

schedule wkly pilates duet w/ Teresa, coffee after if possble

like same yoga teacher

walk The Dish every Saturday!

Page 12: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

IT TAKES A ‘NETLET’

trusted conversation private peer counselpersistent connection on-the fly coordinationmutual commitment

Page 13: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

B! NET

ANGEL INVESTORS

ADVISORS

B! TEAM

Sara KaderlanAnne Shannon

Emily Albinski

Misha Fiksel

Marijke Rijsberman

Miriam Anton

Teddy Zmrhal

Karen Joy

Estee Solomon GrayBridget Gleason

Teresa MaldonadoMarchok

Heidi Kromat Rose Nolen V Shelton Stella Lorvan

Al Chan

Hillary BillingsJill Stevens

Rael Isacowitz

Jan Scholes

Myron Scholes John Hummer Diane Christiansen

John Seeley Brown

Susan HavilanTerry WinogradCarol Winograd

Judith Estrin

Esther DysonNancy Glaser Andrew Newman

Jory Desjardins David Giampalo

Page 14: Txtg4 Health: Sociality Inside

© 2008 ST3, Inc. January 2008

THANK YOU