tyler frattura final presentation
DESCRIPTION
Denver BroncosTRANSCRIPT
![Page 1: Tyler Frattura Final Presentation](https://reader033.vdocument.in/reader033/viewer/2022061210/54904d6fb47959cf398b46ad/html5/thumbnails/1.jpg)
By: Tyler Frattura
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Goals
Educate the Denver Broncos’ Market
Increase sales of Broncos event tickets, merchandise, and products
Keep fans satisfied and involved
Increase Denver Broncos online presence
Increase Community Relations
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Target Audience
Local NFL Fans Sports Fans Businesses Charities Non-profits Schools Hospitals
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Big Picture
Provide a championship quality team Sell-out every home game
Create call-to-action Show our team being active in the
community
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Social Media Upgrade
@DenverBroncos
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New Social Media Networks
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Digital Marketing
Search Engine Optimization (SEO) Direct traffic to Broncos sites
Google Analytics Monitor page views and location of fan
Determine which site is most efficient Helps strategize moving forward
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Google Adwords
Denver Broncos NFL Peyton Manning Denver Broncos Tickets Denver Broncos News Denver Broncos Merchandise
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Key Performance Evaluators
Home Game Attendance Merchandise Sales Number of followers on social media
sites Social Media Engagement
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Budget
$300,000
Upgrade Social Media Sites Paid advertisements online Contests