“Typography Quotes”

“ …It has to do with ‘mood-setting’ before the message is delivered. Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.”

Neville Brody

“Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.”

El Lizzitsky

“Sometimes there is simply no need to be either clever or original.”

Ivan Chermayeff

“Typography needs to be audible. Typography needs to be felt. Typography needs to be experiences.”

Helmut Schmid

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.”

Emil Ruder

“A typeface is an alphabet in a straightjacket”

Alan Fletcher

“Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.”

Jan Tschichold

“Common Typographic Diseases

Various forms of dysfunction appear among populations exposed totypography for long periods of time. Listed here are a number offrequently observed afflictions :

TypophiliaAn excessive attachment to and fascination with the shape of letters,often to the exclusion of other interests and object choices.Typophiliacs usually die penniless and alone.

TypophobiaThe irrational dislike of letterforms, often marked by a preferencefor icons, dingbats, and—in fatal cases—bullets and daggers.The fears of the typophobe can often be quieted (but not cured)by steady doses of Helvetica and Times Roman.

TypochondriaA persistent anxiety that one has selected the wrong typeface.This condition is often paired with okd (optical kerning disorder),the need to constantly adjust and readjust the spaces between letters.

TypothermiaThe promiscuous refusal to make a lifelong commitment to a singletypeface—or even to five or six, as some doctors recommend.The typothermiac is constantly tempted to test drive “hot” new fonts,often without a proper license. “

Ellen Lupton

“Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer’s job to select and fit this material together and make it interesting.”

Paul Rand

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”

Paul Rand

“No other design discipline requires so much learning and training as fontography, and by no other aspect can amateurs be so easily distinguished from professionals. To be font literate, a designer has to study the history and the principles of font design.”

Dmitry Kirsanov

“Geometry can produce legible letter but art alone makes them beautiful.Art begins where geometry ends, and imparts to letters a charactertrascending mere measurement. “

Paul Standard

Occulto / AC-Galerie