TYPE OF SEARCH RESULTS

By Sunali Khanna

TYPES OF SEARCH RESULTS

There are two types of search results

1. Organic Search Results

2. Inorganic Search Results

Organic Search Results

Organic search results are also known as natural results. Organic search generate results that are not paid advertisements. They are accurate results of what users want when searching for a specific phrase. Actually organic results are generated because of popularity and common usage.

ORGANIC SEARCH RESULTS (CONT.) The organic or natural search result have:-

1.Proper SEO

2.They are unpaid

3.They are accurate results

Some advantages of Organic Search Results are:-

1.Long term results

2.Inexpensive

3.Attracts 80% of search traffic

ORGANIC SEARCH RESULTS (CONT.) Some disadvantages of Organic Search Results are:-

1.Takes longer to see effect

2.Can be complicated

3.Unpredictable results

ORGANIC SEARCH RESULTS EXAMPLE

INORGANIC SEARCH RESULT Inorganic Search Results work by concentrating on search engine marketing which involves:-

1.Paid advertising

2.Pay-per-click advertising

3.Paid affiliate marketing

4.Doesn’t have proper SEO

INORGANIC SEARCH RESULT (CONT.) Some advantages of Inorganic Search Results are:-

1.Quick

2.Ideal for customer targeting

3.Great for brand awareness

Some disadvantages of inorganic SEO are:-

1.Can be expensive

2.Require constant fine tuning

3.Ranking can plummet if you stop

INORGANIC SEARCH RESULT EXAMPLE

WHAT IS BEST FOR BUSINESS?

It is better to start with organic SEO because of its low cost investment and it will build you internet presence gradually so that you can have a solid foundation at your own niche.

Different Web Crawlers for different Search engines

GOOGLE: - Googlebot

YAHOO: - yahooslurp

BING: - Bingbot

These are the names given to the different crawlers of different search engines.

They behave like spiders, roam everywhere at each and every page of each and every website taking a picture of its pages and saving to its database.

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