Net Solutions | Oct 2013

Beyond Arial, Times New Roman

& Comic Sans

DIGITAL

Good typography cannot be handcrafted anymore

Tuesday, October 15, 13

What is Typography?

The art & technique of arranging typein order to make a language visible.

Net Solutions | Oct 2013

Tuesday, October 15, 13

Why do weneed typography?The balance between visual and verbal language of the design. Type needs to justify the message being communicated in its rightful manner.

The purpose of typography is thecreation of complete understandable textby reusing identical characters.

The initial usage dates somewhere close to 1600 BC

Net Solutions | Oct 2013

Tuesday, October 15, 13

Key initial usage

Net Solutions | Oct 2013

Tuesday, October 15, 13

How has itchanged?

In simpler terms, initial typography wasstatic.The latest use cases have made it Dynamic.

Good typography cannot be handcrafted anymore

Net Solutions | Oct 2013

Tuesday, October 15, 13

How has itchanged?Static Dynamic

Net Solutions | Oct 2013

Tuesday, October 15, 13

How has itchanged?Initially, the usage of typography was limited to Print.Once printed, the medium, resolution or adaptability was nota point of context.

We have advanced and so have the mediums.

There is always a need for typography to adapt.To Mediums.To Resolutions.To Browsers.And more.

Net Solutions | Oct 2013

Tuesday, October 15, 13

Type as powerful visual language

Net Solutions | Oct 2013

Tuesday, October 15, 13

Net Solutions | Oct 2013

Tuesday, October 15, 13

Net Solutions | Oct 2013

Tuesday, October 15, 13

Net Solutions | Oct 2013

Tuesday, October 15, 13

Net Solutions | Oct 2013

Tuesday, October 15, 13

Net Solutions | Oct 2013

Tuesday, October 15, 13

Net Solutions | Oct 2013

Tuesday, October 15, 13

Net Solutions | Oct 2013

Tuesday, October 15, 13