types of advertisement
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Types of advertisement
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Brand Advertisingmost commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding).
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Retail or Local Advertising
advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to come into the store.
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Political Advertising
a form of advertising that promotes politicians
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Directory Advertising
a type of advertising that shows a listing of companies, products or services. The most popular type of which is the Yellow Pages
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Business-to-Business Advertising
a type of advertising that focuses on a certain niche in the business industry (retailers, wholesalers, distributors or industrial / professional brackets)
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Institutional Advertising
or otherwise known as Corporate Advertising, wherein the message is focused on establishing a general look or identity of a company into the minds of the target audience.
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Public Service Advertising
the message communicates in behalf of a good cause or prevention of a bad situation from happening
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Interactive Advertising
advertisements run by webpages or via digital media