Types of Brief

by Connor Clark

Co-operative Brief

Two or more companies are hired to bring an idea or brief to life between them.

Advantages: Each company can bring different perspectives on the same idea together to complete the brief.

Disadvantages: Disagreements between companies are common and this may cause a hold up in the completion of the brief.

Often the companies have to negotiate to suit all of them.

Contractual Brief

A contractual brief is when a media company is employed to complete a specific goal and is bound to a set of rules by the contractor, if the rules are not upheld

it could lead to the disestablishment of the contract.

Advantages: the goal is simple and focused meaning everyone knows what to do.

Disadvantages: The company may struggle to communicate or carry out the instructions due to technology or funds.

Negotiated Brief

When two or more companies are employed to complete a brief but have different ideas, or they are competing for the brief. They often

have to come to an agreement over the disputes.

Advantages: The companies can use their different insights to better the project.

Disadvantages: This process wastes valuable time.

Formal Brief

A client is employed to create or finish a project and given free range on how to go about it as

long as the essential message is portrayed.

Advantages: The company can complete the project without conflict or guidelines therefore the brief will be completed in a short amount of time.

Disadvantages: The client may be disappointed with the finished product as their ideas may not have been clear.

Commission Brief

A commission brief is when a company will employ an other independent media company to create and produce for them meaning less

work for the company and shared profits.

Advantages: Companies can collaborate and join in projects more often and more effectively if the project goes well.

Disadvantages: If the creation is not as profitable as intended the companies can lose money leading to bad reputations.