types of content marketing - refine innovation...
TRANSCRIPT
Types of content marketing
Editorial online
Video
Editorial email
promotion
Native opinion
seeding
F2F contact for
Source commercial
Share of voice on
alternative
Static infographics
Editorial print
i.e. anchor piece
Our content philosophy: COPE
Create Once, Publish Everywhere
Hero asseti.e. anchor
piece
Editorial online
Video
Editorial email
promotion
Native opinion
seeding
F2F contact for
Source commercial
Share of voice on
alternative
Static infographics
Editorial print
i.e. anchor piece
Buy a multi-platform
marketing campaign, not
a single asset:
sweat the media owner.
Our content philosophy: COPE
Create Once, Publish Everywhere
TYPES OF CONTENT MARKETING
Opportunities for thought leadership
Infographics ReportsOpinion pieces
Advertorial NativeWhitepapers
12
Video Content hubSocial mediaSpeaking
engagements PrintWebcasts
Engage with highly targeted senior decision makers
Build and continue relationships
WHITEPAPERS & SPECIAL REPORTS
INFOGRAPHICS
ADVERTORIAL
EVENTS – ONLINE & IN-PERSON
VIDEO
ANIMATED VIDEO
Content hub
Case study – Thematic Program
Deliverable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Survey
Survey Exec Report
Infographic
White papers
Webcast
Bespoke Event(s)
Conference(s)
Digital Advertising
Timetable 2017
Main Theme Survey Design
& Execution
Snapshot
Poll
Include C-level
Interviews
Survey
Summary
Exec
Summary
Stress
Testing
Risk
Analytics
Risk
AnalyticsCECL /
IFRS 9
CECL /
IFRS 9
Risk
Analytics
Risk
Analytics
Risk Asia
Risk Analytics
Snapshot
Poll
Risk USA
C-level
Dinner
C-level
Dinner
BRILLIANT OPTIONS TO TAKEAWAY…
Infographic
Advertorial
Webcasts
Video
Hero asseti.e. anchor
piece