types of digital advertising - usf digital media course
TRANSCRIPT
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Instructor:
Digital MediaSession Five - Types of Digital Advertising
Eric Ritter | @EricRitter
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Today:
Types of Digital Advertising
DEMAND FOR CONTENT HAS NEVER BEEN
HIGHER
A NEW MULTI-SCREEN WORLD
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Types of Digital Ads‣ PPC / Search Ads‣ Display Ads‣ Remarketing‣ Video Ads‣ Social Advertising‣ Email ‣ Mobile Ads‣ Native Advertising
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PPC
Advertising
PPC ADS
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PPC Resources‣ http://www.wordstream.com/articles/google-ads‣ https://www.thinkwithgoogle.com/platforms/
search.html
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Display
Advertising
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GOOGLE DISPLAY ADS
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Display Resources‣ http://ww1.prweb.com/prfiles/2012/06/13/9602287/
Gourmet%20Ads%20Aircraft%20Seating%20Infographic%20-%201-June-2012.jpg
‣ http://www.google.com/ads/displaynetwork/‣ https://www.thinkwithgoogle.com/platforms/
display.html‣ http://help.yahoo.com/l/us/yahoo/ysm/mda/basics/
what_displayadvertising.html
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Retargeting
Advertising
RETARGETING
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Retargeting Resources‣ https://www.adroll.com/getting-started/retargeting‣ http://www.usatoday.com/story/tech/columnist/
2014/02/09/targeted-ads-facebook/5230989/
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Video
Advertising
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VIDEO ADVERTISING
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Video Resources‣ https://www.thinkwithgoogle.com/platforms/video/
insights/index.html‣ https://www.youtube.com/yt/advertise/‣ https://www.facebook.com/business/news/Premium-
Video-Ads-on-Facebook
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Social
Advertising
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FACEBOOK ADVERTISING
TWITTER ADVERTISING
LINKEDIN ADVERTISING
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TUMBLR ADVERTISING
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Social Resources‣ http://www.wordstream.com/blog/ws/2014/09/24/
social-media-advertising‣ https://blog.bufferapp.com/social-media-advertising-
twitter-facebook-linkedin‣ http://blog.hootsuite.com/beginners-guide-to-social-
media-advertising/‣ http://www.adweek.com/brandshare/social-
advertising-cheat-sheet-every-marketer-needs-154232
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Advertising
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Email Resources‣ http://www.constantcontact.com/email-marketing‣ http://mailchimp.com/resources/
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Mobile
Advertising
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MOBILE ADS
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Mobile Resources‣ https://www.thinkwithgoogle.com/products/mobile-
ads.html‣ http://www.millennialmedia.com/advertise/‣ https://www.google.com/admob/
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Native
Advertising
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Native Resources‣ https://www.youtube.com/watch?v=E_F5GxCwizc‣ http://www.sharethrough.com/nativeadvertising/‣ http://www.theguardian.com/media-network-
outbrain-partner-zone/native-advertising-quality-scalability
‣ http://www.iab.net/nativeadvertising
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The Wrap-Up
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Today’s Key Takeaways:‣ Content is the foundation for
any Digital Ad campaign. ‣ Know what to say, what they
want, and where they spend their time.
‣ Digital Advertising Platforms are always changing. Stay informed.
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