FONTS

Types of fonts

1. OpenType Font :- OpenType fonts are the current standard

in fonts. In an OpenType font, both the screen and printer font is contained in a single file (similar to TrueType fonts). They also allow for an extremely large character set, meaning that same single file can contain additional characters, languages and figures that might previously have been released as separate files.

Types of fonts

2. TrueType Font :- A TrueType font is a single file that contains both

the screen and printer versions of a typeface. TrueType fonts make up the majority of the fonts that have come automatically installed on Windows and Mac operating systems for years.

3. PostScript Font :- A PostScript font, also known as a Type 1 font, has

two parts. One part contains the information to display the font on screen and the other part is for printing. When PostScript fonts are delivered to printers, both versions (print and screen) must be provided.

Helvetica is a classic...and a great sans-serif font for clean, modern design. It's probably installed on your computer, but visit Linotype for the full font family.

Rosewood is a slick western-style font, great for reproducing the look of old-time posters from the south.

Times New Roman Purdue Online Writing Lab says that Times New Roman is the most

common business letter font. A serif font, Times New Roman can easily be read at many different sizes and appears professional for printed material. Times New Roman also remains the default font for many word processing programs. When using Times New Roman in a business letter, set the size as 12-point in order for the document to be read most easily.

Arial Arial can be used in professional letters, and is a good font for letters

transmitted via email because it is a sans serif font, according to online resource Letter Format. A Sans Serif font doesn't contain decorative flourishes at the end of the strokes, states Letter Format. Arial can be read at small sizes and also is most commonly used at 12-point for professional letters.

  Georgia

Another popular serif font for business letter writing, according to Write Express, is Georgia. Since Georgia tends to be a little larger than Times New Roman, a user might decrease the size to 11-point.

Business Card Text Styles

Different fonts on business cards reach different target audiences.

The text style or font used on a business card carries a message of its own. According to Click Business Cards, when deciding which font to use on your business card, you must first consider the target audience of your business. There are many fonts available for use on business cards, but there are three main text styles that can be used to reach specific target audiences.

Business Card Text Styles

Plain Type Plain fonts are clear, simple and professional. Plain text styles are used by

confident and reputable businesses targeting serious audiences. Fonts with a plain text style address specific messages without contributing additional emotion. Examples of plain fonts include popular Windows TrueType fonts: Times New Roman, Georgia and Courier.

Fine Type Fine fonts are stylish, attractive and decorated in detail. Fine fonts can be

print or cursive and are typically used on business cards by businesses seeking to portray quality and elegance. Examples of fine type fonts include Windows TrueType fonts: Vladimir Script, Kunstler Script and Lucida Handwriting.

  Fun Type

Fun fonts are bold, creative and stimulating. Fun fonts are typically used on cards by businesses wishing to portray an exciting, entertaining and recreational atmosphere. Businesses such as day cares, art stores and video game stores benefit from using fun fonts on their business cards. Examples of fun fonts include Windows TrueType fonts: Snap ITC, Comic Sans and Jokerman.

Typography Typography is the design and use of typefaces as a means of

communication. It is considered to have begun with Gutenberg and the development of moveable type. But typography has its roots in handwritten letterforms. Typography encompasses everything from calligraphy through digital type and type on Web pages. It also includes type designers who create new letterforms as well as designers and calligraphers who use the letters as part of their designs.

Typography uses typefaces and the whitespace around and through them to create a whole design.

Elements of Typography Typefaces and Fonts: Typefaces are a family of fonts (such

as Helvetica Regular, Helvetica Italic, Helvetica Black, and Helvetica Bold). Fonts are one weight or style within that family (such as Helvetica Bold).

Typeface Classifications: These are sometimes called "font families". They are large groupings of typefaces based on generic classifications. On Web pages, there are six types:serifsans-serifmonospacedcursivefantasyscriptzz

Elements of Typography :-

Typefaces and Fonts: Typefaces are a family of fonts (such as Helvetica Regular, Helvetica Italic, Helvetica Black, and Helvetica Bold). Fonts are one weight or style within that family (such as Helvetica Bold).

The default sizes (and the commands that operate them) are based on the use of a 10pt font, which is the normal size for most texts. Using the larger defaults (11pt and 12pt) for the body font will use 11pt and 12pt designs, with other sizes (eg headings) resized to match. The exact sizes used are listed

FONTS

Great for all forms of advertising where a brush script is needed. 8 lower case alternate characters included.

Sarah Script

T`deway ScriptArthur Vanson delivers 3 much needed scripts that are neither too dainty or formal-- yet retain an air of sophistication. Wide strokes allow for many creative possibilities.

EphemeraTom Kennedy's old fashioned script includes a special bonus font with over 58 different swashes designed to attach to the ends of the Ephemera letters .

Signmaker

Superb old fashioned lettering from sign artist Dave Correll.

PipelineJohn Davis' new Alf Becker inspired font includes 2 versions: Regular & Inline (shown above). Pipeline is perfect for modern designs. Large lowercase letters ensure easy readability.

Engraver's Ornaments

Tom Kennedy does it again with 62 expertly drawn old-fashioned ornaments.

Legion Slab Typeface

Dunn Typeface

Dash Typeface

Absinthe typeface - Free Font

Network Font

Dalle

Decani

Pacifica

Perforama

Lobster

Novecento Wide

Fanwood

Fatboy

Excellens — Free Font

Pompadour Numeral Set

Alt Matey

HERO Free Font

Blox

Finger

Command Example Nominal point size Exact point size \tiny The quick brown fox jumps over

the lazy dog5 5

\scriptsize The quick brown fox jumps over the laz

7 7

\footnotesize The quick brown fox jumps over the l

8 8

\small The quick brown fox jumps over th

9 9

\normalsize The quick brown fox jumps over 10 10

\large The quick brown fox jumps 12 12

\Large The quick brown fox ju 14 14.40

\LARGE The quick brown fo 18 17.28

\huge The quick brown 20 20.74

\Huge The quick bro 24 24.88

Unik 2

Futura – Garamond – Frutiger – Helvetica / Helvetica Neue – Minion – Bodoni – Clarendon – Franklin Gothic – Univers – Gill Sans – Akzidenz Grotesk – Avenir – Caslon – Myriad – FF Din – Trade Gothic – Baskerville – Warnock – Bembo –