typogram workbook

5/28/2018 Typogram Workbook

1/10

1

ART

230TYPOGRAPHY

|

PROJECT

03

Y

OUR

NAME

HERE

P R O J E C T 0 3 | I N T R O D U C T I O N

Project 03 | Type Specimen

Introduction

The object of this assignment was to create an original typogram by starting out with conceptsketches, then moving on to digital sketches, refinements and then finishing by coming out with

the final typogram. Starting out with the concept sketches, the first step was to think of a list of

potential words for typograms. Words that could be used to express themselves through type.

The words with the most potential were drawn out for concept sketches where we then picked

four that had the best ideas to be refined into digital sketches. Once digitalized we could pick

different fonts, widths, spacing, etc, for the t ypograms. It was also allowed for us to use color.

After picking the best of the four digital sketches, it was moved on to being refined 12 times

like the composition with glyphs assignment. This was a very helpful and effec tive step in the

process of this project and h elped determine what the final typogram would look like in the

end. With what was learned from the refinements, we then took those ideas and created the

final outcome of our typogram.


2/10

Blog Post

I think one of the most difficult parts of this project was to come up

with different words that could make up potential typograms. While

thinking of different words I also kept i n mind exactly how I would

try and make them into a ty pogram. I chose 15 different words that Ithought might make the best t ypograms and then realized that it was

much harder than I thought to create my ideas and put them onto

paper using the letters. A lot of them didnt turn out how I expected

them to and I had to work to make them look somewhat similar to

the vision I had in my head. In the end when I had to choose 3 of my

favorite potential typograms because I found that although I know

that they could definitely use some work, I think I had some pretty

good potential ideas that I would like to explore some more and

especially when putting them up to the computer to make digital

sketches. The three sketches I ended up choosing may not necessarily

be the ones that I choose for the final, but I do think that they would

be interesting to experiment with and I would also like to get some

critique, comparison and ideas from other people from what I have so

far.

Word List (25 minimum)

Transparency*Liquid*

ExitInsecure*FlightScissorsIncision*Splatter*SpliceLayersJumpingEscalatorIgnite*FireworkStacked*Consume*ConnectOrder*Sleep

StampBleedExileOverpowerExtractDemolition

VibrantIntolerant

Invade*CaptureEscapeImprisoned*EngulfCracked*Evaporate*FlexibleRankSpreadLinkedTwistCrunchChargeWeave*FallCover

Illness*DetachedImplodeUnevenQuakeIncomplete

P R O J E C T 0 3 S T E P 0 1 | P R O C E S S B L O G P OS T / W O R D L I S T


3/10

Mark your three favorite sketches

3

ART

230TYPOGRAPHY

|

PROJECT

03

Y

OUR

NAME

HERE

PROJEC T 03 STEP 01 | THUMBN AILS 15 MIN IMUM


4/10

Blog Post

This was a really fun part of the assignment to do to bring my sketches

to the computer and make them look more realistic. It was interesting

to experiment with different ways that I could present my typ ogram

possibilities. It was difficult for me to pick my favorite digital sketch. Ithought they all turned out fairly well and I think that I could still use

any one of them for my final. I picked Incision because I thought th e

design looked really clean. I was surprised at how easy this part of the

project was. I think it was because I already had a picture in my head

from when we did the drawing sketches and it was easy to just type

the word and alter it as needed for the effect. One thing I learned

about this part of the typogram project is that it takes precision

sometime when working with and altering t ype. For a couple of my

digital sketches I needed to alter the way that the letters moved and

sometimes it was difficult because they are usually only meant to be a

certain way. When altering a letter in the type I had to be conscious of

how that letter would effect the rest of the typogram. Overall I think

my typogram digital sketches turned out nicely.

PROJEC T 03 STEP 02 | PROC ESS BLOG POST


5/10

Mark your favorite sketche

5

ART

230TYPOGRAPHY

|

PROJECT

03

Y

OUR

NAME

HERE

P R O J E C T 03 S T E P 0 2 | R E V I S E D S K E T C H E S


6/10

(Paste process blog post here)

Refining Process

Although it is a lit tle more time consuming, I really like doing

refinements this way because it allows me to discover new things

and see the progression of my composition as it gets refined multiple

times. Doing 12 revisions and having them all spread out to see wasvery helpful for me so be able to see the changes as they go along.

It also helps me to see what Ive already tried out when doing my

refining. With this part of the Typogram project I wasnt sure what to

change about my typogram and then when I started refining I was

able to try something out and then while looking at my previous

refinement I would tweak that one and progress from there.

Difficulties

The difficulties I found with my typogram and the refining, were the

lack of ideas and possibilities that I was able to come up with for myrefinements. I think I ended up with some nice changes to my original,

but I didnt feel like I could do much with the word incision than from

what I already came up with in the beg inning. I probably could have

stepped outside the box a little more on this one.

Overall

Overall I was able to come up with some different ways to change my

original typogram and convey the message I wanted to get across.

I think that my font choice is a good one so I decided not to change

that. I did experiment with mostly the s trokes on both the lettersand the line going through them as the incision to create different

combinations. I also experimented with the way the incision looked

inside the letters by changing the stroke shape of the line going

through the letters. Overall I think it looks like a pretty successful

typogram to me.

P R O J E C T 01 S T E P 0 0 | P R O C E S S B L O G P O S T


7/10

7

ART

230TYP

OGRAPHY

|

PROJECT

03

Y

OUR

NAME

HERE

PROJEC T 01 STEP 00 |


8/10

Blog Post

Final Changes

I received some great feedback and critique on my variations, which

was where I decided to make my final decision. I chose to go with the

incision that looked like it was coming in from the left side rather than

coming out from the middle. This was the idea I had from my original

sketches and I think it lo oks really nice and clean overall. I decided to

stick with Futura as the font for my typogram because it is very clean,

professional and easy to read. Also when I increased the weight of

the futura letters the Ns rose about the cap height and made them

pointier. I think that added to the sharpness of the word and the

meaning.

Difficulties

In my digital variations I realized that I had a lot of ideas that I didnt

have before and it was a little difficult for me to decide what kind

of variation I wanted my typogram to have for the final look. From

feedback I decided to go with a medium weight for my font and

I tweaked my line just slightly to make sure that I didnt have any

tangents that were noticeable. Other than that, I think I had a pretty

clear vision of what I wanted my typo gram to look like and for the most

part I didnt find myself having very many difficulties.

Overall

This project really made me think. The difficulties that I had with this

project were mostly about decision making and deciding what words

to choose and how to best get the message of my ty pogram across.

Overall I think that my typ ogram turned out just how I wanted it to and

Im happy with the way it looks.

PROJEC T 03 STEP 03 | PROC ESS BLOG POST


9/10

9

ART

230TYP

OGRAPHY

|

PROJECT

03

Y

OUR

NAME

HERE

P R O J E C T 03 S T E P 0 3 | F I N A L


10/10

P R O J E C T 01 S T E P 0 0 | P R O C E S S B L O G P O S T

Project 03 | Typogram

Conclusion

I learned a lot from this assignment and it was mostly about critical thinking in typography anddecision making. I found that I had to really think outside the b ox as well as simplify my ideas to

effectively communicate my typogram to my audience. It wasnt easy to think of words to use

for typograms not only because there were certain rules to follow for this assignment so that

the words couldnt be too illustrated, but also because it was hard to think of words that would

come across the way they were supposed to. It was surprising to me that when I looked online

for typogram examples, there were very few. Im glad I was able to experience the process of

creating a typogram and that because of it, there will be more typ ograms online for future

references. I think the most helpful part of the process of this project was the refining process.

My typogram is very simple and I wasnt sure what else I could do with it or how to make it

better. Through the 12 refinements that we did I was able to come up with s ome good ideas that

helped me to make a better typog ram in the end.

typogram workbook

Documents