typography 01

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typography

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Darlene Dumantay


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"Typographyis now

something

everybodydoes.

David Jury

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CREATE YOUR TITLE PAGE, LAYOUT THE

GIVEN TEXT. INCLUDE YOUR;

NAME

SECTION

GRDM112


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t


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Typography, from the Greek words:(typos) = form and(graphy) = writing

is the art and technique of arranging type. The arrangement of typeinvolves the selection of typefaces, point size, line length, leading,tracking, kerning.

Typography is performed by typesetters, compositors,typographers, graphic designers, art directors, comic book artists, graffitiartists, clerical workers, and anyone else who arranges type for a product.Until the Digital Age, typography was a specialized occupation.Digitization opened up typography to new generations of visual designersand lay users.


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TYPEFACES is a set of one or more fonts, in one ormore sizes, designed with stylistic unity, eachcomprising a coordinated set of glyphs. A typefaceusually comprises an alphabet of letters, numerals,and punctuation marks; it may alsoinclude ideograms and symbols, or consist entirely of

them.FONTdesignates a specific member of a typefamily such as roman, boldface, or italic type, whiletypeface designates a consistent visualappearance or style which can be a "family" orrelated set of fonts.

POINT is the smallest unit of measure, being asubdivision of the larger pica. It is commonlyabbreviated as pt. The point has long been theusual unit for measuring font size and leading andother minute items on a printed page.


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Line length is the width occupied by a block of typeset text,measured in inches, picas and points. A block of text

or paragraph has a maximum line length that fits a determined

design.

Leading - line spacing

Tracking - adjusting the spaces between groups ofletters.

Kerning - adjusting the space between pairs of letters .Typeset is the composition of text by means of types


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In contemporary use, the practice and study of typographyis very broad, covering all aspects of letter design andapplication. These include:

typesetting and type design Handwriting and calligraphy graffiti inscriptional and architectural lettering

poster design and other large scale lettering suchas signage and billboards

business communications and promotional collateral advertising wordmarks and typographic logos (logotypes) apparel (clothing) labels on maps vehicle instrument panels kinetic typography in motion picture films and televisionas a component of industrial designtype on householdappliances, pens and wristwatches,

(Since digitization, typography has spread to a wider rangerof applications, appearing on web pages, LCD mobilephone screens, and hand-held video games.


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Traditional typography followsfour principles:

repetitioncontrast

proximityalignment


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Left alignment Default writing techniques will use left alignment to create easy toread text for the reader. Casual letters, unpublished manuscripts, and basic paragraph styles

tend to fall into this category.Center alignment is used to draw attention and is used a majority of the time forHeadlines or Titles. Newspaper headers, book titles, and report titles are excellent examples

of center alignment.

Right Alignment is a clean crisp professional look and is used quite a bit for corporatebusiness letters, return address labels, business cards and a variety of other applications

where a formal style of alignment is needed.

Justified alignment is usually reserved for newspaper print and body text fortextbooks, and is more difficult to work with. This type of alignment creates perfect alignment

on both the left and right margins without regard for the actual characters. This can lead to a

condition called tracking, or the creation of rivers of white space throughout the text body.


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Seriftype has extensions or strokes on the ends ofthe letters. Times New Roman is a perfect example

of this. This type of font is easy to read for longerpieces and tends to be a little more conservative. If

you do not deliberately choose another font, most

programs default to the Times New Roman style.

San-Serifdoes not have extensions or strokeson the ends of the letters and are used heavily forlabeling, headlines and titles. This is also easy to

read with a more contemporary feel to it. Childrens

books use this because it is more easily identifiable

as children are learning the alphabet.

Script, symbols and decorative type areall styles of type categories to create a specific image

or message. Weddings might lean more toward the

fluid motion of a script type while a childs birthday

might be more inclined to like a decorative font from

a favorite movie.

serif

SERIF

san serif

SAN SERIF

script

SCRIPT

typography 01

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