TYPOGRAPHY

• WHEN DESIGNING WITH TYPE, CONSIDER THE NATURE OF THE COMPOSITION AND THE FUNCTION OF THE DESIGN

Consider Concordant or Contrasting

NOT

Conflicting Typestyles

CONCORDANT using one typestyle for the entire

composition if you are using a single font, consider using

a variety of widths and weights to provide some visual variety within the uniformity

CONTRASTING using two extremely different font styles with

a composition Contrast is key; a highly decorative

letterform works well with a neutral one; a heavy sans serif pairs nicely with a thin

serif

FYI….when designing with fonts, limiting the number is ideal. Too many fonts can distract from the content rather than support it

CONFLICTING (A BIG NO, NO!) Using similar but not the same font style is

NOT recommended since it does not provide enough contrast within the composition nor will help with unifying the overall look.

It will look like a mistake has been made by the designer.

HERE ARE SOME EXAMPLES OF CONCORDANT AND CONTRACTING DESIGNS…

Gestalt Theory---- “wholeness”“the total is worth more

than the sum of the parts”