typography and user experience in web design
DESCRIPTION
Typography - the most often neglected part of the internet sometimes, but arguably one of the most important. Oliver Reichenstein of information Architects once said that "Web Design is 95% Typography." This holds true. Not only is type use to convey information, but it is also used to navigate and perform tasks. This stat is overwhelming to think about considering how little we actually discuss type in our industry. Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.TRANSCRIPT
SARA CANNON HTTP://RAN.GE
Sara CannonPartner & Creative Director at Range http://ran.ge
@saracannon !
slideshare.net/saracannon
WEB DESIGN IS
95%TYPOGRAPHY
- OLIVER REICHENSTEIN
NYTimes
CNN
Craigslist
Craigslist Redesign Concept by Lance Culbreth
Hyperlink
Button
hyperlink
BAD TYPOGRAPHY
=BAD USER EXPERIENCE
Drudge Report
Drudge Report
Drudge Report
Huffington Post
Huffington Post
GOOD TYPOGRAPHY
=GOOD USER EXPERIENCE
Medium
Medium
Medium
nautil.us
nautil.us
AdAge
IN COMMUNICATION
THE ROLE OF TYPE IN
type
rsq.com
WhoaNellyCatering.com
Moon Camp
Moon Camp
Digital Storytelling
nytimes.com/projects/2012/snow-fall
theguardian.com/world/interactive/2013/nov/01/snowden-nsa-files-surveillance-revelations-decoded
pitchfork.com/features/articles/9467-wax-and-wane-the-tough-realities-behind-vinyls-comeback
madebyfriends.co/drones
http://aquatilis.tv
http://aquatilis.tv
http://aquatilis.tv
IN NAVIGATION
THE ROLE OF TYPE IN
type
vox.com
Where’s the Menu?!
IN PREFORMING TASKS
THE ROLE OF TYPE IN
type
UserTesting.com
abookapart.com/products/on-web-typography
READABILITY