tyson hinde resume · tyson hinde p e r s o n a l s u m m a r y i a m a s k i l l e d m a r k e t i...

TYSON HINDE PERSONAL SUMMARY I am a skilled marketing professional with 9+ years of experience. With deep roots in advertising, I am practiced at crafting stories and creating a narrative to make an impact in the world. I enjoy launching new products into market and love to support brands and companies that are connected to a good cause. Management Style: I lead my teams by example, taking on hard projects to show what I expect from my team. Clear communication of expectations and consistent follow-up are my starting point. Proven record in managing product launches that increase brand awareness and sales. Achievement: Launched advertising campaigns for 10 companies simultaneously across traditional and digital channels. PROFESSIONAL SKILLS Marketing Campaign Strategy Customer Experience Optimization Content Management Innovative Problem Solving Brand Building Project Management Technical Skills: Workfront, Smartsheet, Qualtrics, Data Analysis CONTACT INFORMATION: Telephone: 801-885-6782 Email: [email protected] LinkedIn: linkedin.com/in/tysonhinde/ 698 w 900 n Pleasant Grove UT, 84062 tysonhinde.com CAREER HISTORY -Lead the US Field Marketing and Communications teams to oversee all marketing campaigns, product launches, and event marketing in the US with an eye towards the brand, strategy, and sales tools -Develop and execute market communication strategy and content calendar for 1 million+ customers through over 20 channels supporting 1.5 Billion annual US sales -Collaborate with sales, operations, R&D, product management, and customer service teams to provide cohesive and effective customer experiences Young Living Essential Oils, May 2019-present Senior Marketing Manager EDUCATIONAL HISTORY 2+ Years in the BYU Adlab a full-service ad agency BA in Communications, Advertising 2013 Brigham Young University -Supported an existing portfolio of 200+ supplement products with collateral and marketing campaigns that directly contribute to 325+ million dollars in sales within the product category -Launched 10 nutrition supplements and foods in multiple international markets setting the brand positioning -Built global marketing campaigns with in-depth social media components -Ran 2 wellness competitions with thousands of participants generating over 20 million dollars in product sales Young Living Essential Oils, October 2017-May 2019 Global Product Marketing Manager Advertising Account Manager -Managed a portfolio of national and local accounts while generating and executing direct response marketing campaigns with a deep focus on performance optimization -Management included overseeing digital, radio, print, outdoor, television, social and promotional activations, as well as website design and development -Managed budgets, media placements, production schedules, and built value for the client and revenue for the agency Marketing Coordinator Chase Marketing Group, August 2015-September 2017 Nudge, October 2013-July 2015 Visit: tysonhinde.com to see my detailed digital resume

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TYSONHINDE

PERSONAL SUMMARY

I am a skilled marketing professional with9+ years of experience. With deep roots inadvertising, I am practiced at craftingstories and creating a narrative to make animpact in the world. I enjoy launching newproducts into market and love to supportbrands and companies that are connectedto a good cause. Management Style: I lead my teams byexample, taking on hard projects to showwhat I expect from my team. Clearcommunication of expectations andconsistent follow-up are my starting point. Proven record in managing productlaunches that increase brand awarenessand sales. Achievement: Launched advertisingcampaigns for 10 companies simultaneouslyacross traditional and digital channels.

PROFESSIONAL SKILLS

Marketing Campaign StrategyCustomer Experience OptimizationContent ManagementInnovative Problem SolvingBrand BuildingProject Management Technical Skills: Workfront, Smartsheet,Qualtrics, Data Analysis

CONTACT INFORMATION:

Telephone: 801-885-6782Email: [email protected]: linkedin.com/in/tysonhinde/698 w 900 nPleasant Grove UT, 84062tysonhinde.com

CAREER HISTORY

-Lead the US Field Marketing and Communications teams to overseeall marketing campaigns, product launches, and event marketing in theUS with an eye towards the brand, strategy, and sales tools

-Develop and execute market communication strategy and contentcalendar for 1 million+ customers through over 20 channels supporting1.5 Billion annual US sales

-Collaborate with sales, operations, R&D, product management, andcustomer service teams to provide cohesive and effective customerexperiences

Young Living Essential Oils, May 2019-presentSenior Marketing Manager

EDUCATIONAL HISTORY

2+ Years in the BYU Adlab a full-service ad agency

BA in Communications, Advertising 2013Brigham Young University

-Supported an existing portfolio of 200+ supplement products withcollateral and marketing campaigns that directly contribute to 325+million dollars in sales within the product category

-Launched 10 nutrition supplements and foods in multiple internationalmarkets setting the brand positioning

-Built global marketing campaigns with in-depth social mediacomponents

-Ran 2 wellness competitions with thousands of participants generatingover 20 million dollars in product sales

Young Living Essential Oils, October 2017-May 2019Global Product Marketing Manager

Advertising Account Manager

-Managed a portfolio of national and local accounts while generatingand executing direct response marketing campaigns with a deep focuson performance optimization

-Management included overseeing digital, radio, print, outdoor,television, social and promotional activations, as well as websitedesign and development

-Managed budgets, media placements, production schedules, and builtvalue for the client and revenue for the agency

Marketing Coordinator

Chase Marketing Group, August 2015-September 2017

Nudge, October 2013-July 2015

Visit: tysonhinde.com to see my detailed digital resume

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R t R e v D r P e t e r S t u a r t A d d r e s s f r o m

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