u motif gamify my health meetup 12 october 2012
TRANSCRIPT
@uMotif
www.uMotif.com
Gamify My Health Meetup
12 October 2012
Bruce Hellman CEO / Co-Founder
Patient Adherence | Goal Achievement
@uMotif / www.uMotif.com Copyright uMotif 2012
What we do
Software to improve
adherence to medication
regimes and compliance
with health programmes
@uMotif / www.uMotif.com Copyright uMotif 2012
The problem: patient adherence and goal failure
We also work in
other sectors:
Education
Corporate
$289bn pa
medication non-
compliance
@uMotif / www.uMotif.com Copyright uMotif 2012
Where are we now?
In development Bid phase
• Meds adherence
• Parkinson’s Disease
• Mass Screening
• Hypertension
• Attainment
• Education
@uMotif / www.uMotif.com Copyright uMotif 2012
Our solution
• Quick
• Simple
• Patient centered
• Support trusted professionals
• Deliver & monetise content
Mobile and web apps that are:
@uMotif / www.uMotif.com Copyright uMotif 2012
Our solution
Proprietary uMotif data input and visualisation interface
Talking notes: All about behaviour
change Use a range of tools and
techniques User-focused
Supports HCPs Comparison and
competition Wilting
Growing Pollinating
Visual Opt-in social
@uMotif / www.uMotif.com Copyright uMotif 2012
Patient compliance software – Parkinson’s example
Retain interest through opt-in in-app messaging
Moitf segments/petals configured for each patient group
@uMotif / www.uMotif.com Copyright uMotif 2012
Patient compliance software
Goal setting and tracking, related to motif segments
Track any numeric data and provide timed daily activity and medication log
@uMotif / www.uMotif.com Copyright uMotif 2012
Patient compliance software
Competition and comparison through visuals and charts
@uMotif / www.uMotif.com Copyright uMotif 2012
Health Care Professional’s portal
Clinicians portal to enhance relationship and patient engagement
@uMotif / www.uMotif.com Copyright uMotif 2012
The Psychology of Behaviour Change
BJ Fogg Nir Eyal
Bandura – Self-Efficacy
@uMotif / www.uMotif.com Copyright uMotif 2012
Why we’re different
Simpler
Easier
More beautiful
Key role for HCP
Communication tool
Content delivery
For Patients: For Providers:
@uMotif / www.uMotif.com Copyright uMotif 2012
Conclusion and Contact Details
www.uMotif.com
@uMotif
Would like to meet…
• Partners to trial
• Developers to work with us
• HCPs to use
• Users/Patients to feedback