u. s. a.executive offices 1444 south alameda street, los angeles, calif o r nia 9 002 1 213. 765....

EXECUTIVE OFFICES 1444 South Alameda Street, Los Angeles, Calif o r nia 9 002 1 213.

765. 3100

We are excited and proud to partner with I:Collect (I:CO) on the “Resourced” recycling campaign. The ongoing program launches Monday, June 18 in GUESS, GUESS Accessories, Marciano, GBG, GUESS Factory and GUESS Factory Accessories stores in California, with plans to launch in stores across North America in fall 2018. GUESS has partnered with I:CO, a leading global textiles recycling solutions provider, to reduce textile waste and help create a system in which unwanted clothing and shoes are reprocessed and used in a continuous, closed loop production cycle. Through I:CO’s innovative retail take-back system and worldwide infrastructure, wearable items receive new life as secondhand goods. Unwearable items are resourced into new products like cleaning cloths or recycled into fibers for products such as insulation and new textiles. Reusing and recycling saves resources and allows valuable raw materials to be reprocessed, ultimately helping to protect our environment.

It is GUESS’ mission to encourage customers to recycle their clothing/footwear at participating stores beginning Monday, June 18 and in exchange, they receive an offer card for 15% off a full-priced purchase in-store or online.

“GUESS has joined a global industry pledge to advance a circular fashion system – the idea that fashion should last, and be continuously repurposed, reused and recycled. Partnering with I:CO helps us achieve our goals and work on these initiatives to adapt our company and engage our employees, customers, and community on developing a more sustainable fashion industry.” - Victor Herrero.

Program Details: Customers who recycle 5 or more pieces of clothing and/or footwear of any brand in clean and dry condition Monday, June 18 through Sunday, September 30, 2018 will receive an offer card for 15% off a full priced purchase valid through July 1, 2019. This offer will be valid at participating GUESS, GUESS Accessories, GUESS Factory, GUESS Factory Accessories, GBG and Marciano Stores stores in the United States, or online. Note: If a customer recycles more than 5 items, the customer may still only receive one offer card.

Disclaimer: One discount of 15% off given per customer, per day for 5 recycled items (or more). Discount must be used by July 1, 2019. Discount is non-transferable, has no cash value and cannot be combined with any other discount, coupon, sale, promotion or offer. Discount may be used online. Blackout dates from November 1, 2018 – January 31, 2019 apply online only. Discount may not be used on GUESS watches, Gc Timepieces, campaign styles or collaborations, purchases of gift cards or on prior purchases. Other exclusions apply. See store associate for details. Guess?, Inc. reserves the right to extend, modify or discontinue this offer any time without notice. GUESS employees are not eligible for this offer. All clothing and footwear collected will be reused or recycled through the I:CO take back system. Drop off is not tax deductible.

Processing the Transaction: The customer must present the coupon at the register to receive the discount. Follow the directions below to redeem the offer. 1. Scan all items to purchase. 2. Press F12 More. 3. Press F4 Add Coupon. 4. Scan the barcode or key in the code found on the coupon. Press Enter.

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5. The discount will automatically apply to merchandise. 6. Tender the transaction per normal procedure. 7. Write VOID across the back of the coupon and staple to the customer’s receipt. 8. If the customer chooses to redeem their discount online, instruct them to enter the online redemption code found on the back of the offer card.

Offer Card Front Offer Card Back

Clothing and Footwear Collection: 1. Any brand and type of clothing and footwear is accepted including scarves, hats, gloves, handbags and belts. 2. Designate a box in the stockroom for the recycled goods. 3. As stores begin to receive recycled goods, place them into the designated box. The goods can remain in the

bag the customer brought them in. IMPORTANT: Please do not place anything else besides the recycled goods in the box (no trash, hangers, polybags, banners, etc.).

4. Once the box is full, send to the Kentucky Distribution Center at the below address using UPS CampusShip via Ground Shipping and label the box with the blue sticker provided “RESOURCED PRODUCT FOR I:CO RECYCLING”. Stores will receive the stickers by Tuesday, June 19 via UPS.

5. Note: Please ensure the box is full before sending; only full boxes will be accepted. Repeat this process until further notice.

Damage Collection: GUESS manufactured merchandise intended for monthly donation may no longer be donated to your local non- profit. Process damaged merchandise per the normal donation procedure and ship to the KYDC along with I:CO recycled product. When creating the UPS CampusShip label, ensure you type RESOURCED (in all caps) in Reference Field # 1 and Reference Field # 2 as shown below:

Damaged merchandise for donation must be approved by either the Regional Director, Area Brand Manager, District Manager, Commercial Area Manager, District Training Manager or Regional Loss Prevention Manager.

Note: Customers who bring in damaged merchandise will not receive a 15% offer card.


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1. Remove all sensors and hangers from the merchandise. 2. Remove the Damage Tag from the merchandise. 3. Remove the price tag and any hang tags attached to the merchandise. 4. Use a marker to mark or scissors to cut the interior branded label and care instructions label inside the

merchandise. 5. Transfer the merchandise via the POS by scanning or keying in the transfer number from the transfer sticker. 6. US GUESS Factory + GBG Stores – Select store 711 7. US GUESS + Marciano Stores – Select store 701 8. Create a UPS CampusShip label addressed to the KYDC. Ensure you type RESOURCED (in all caps) in

Reference Field # 2. Your transfer sticker number should always be in Reference Field # 1.

Ship to: GUESS KENTUCKY DISTRIBUTION CENTER Attention: Lilia Becerra 10610 Freeport Drive Lousiville, KY 40258

9. Place all garments neatly into the shipping box lined with a clear plastic bag. 10. Damaged merchandise must be approved by either the Regional Director, Visual Merchandising Manager,

District Manager, District Training Manager or Regional Loss Prevention Manager. The approver must verify the units processed through the POS matches the total number of units in the clear plastic bag/carton and verify the transfer to location number is correct. He/she must legibly sign the transfer documentation. The associate processing the transfer must sign the transfer documentation as the second signature.

11. The manager completing the process must seal the clear plastic bag and shipping box with 3” striped packing tape immediately after the second signature.

12. Place a RESOURCED sticker label (shown below) on the outside of the box. NOTE: RESOURCED Sticker Labels are available for order on iProcurement with item #7350. RCYC.

NOTE: Licensee damages should be processed per the normal procedure and must NOT be included with RESOURCED damages.

GUESS KENTUCKY DISTRIBUTION CENTER Attention: Lilia Becerra 10610 Freeport Drive

Lousiville, KY 40258

RESOURCED SHIPPING LABEL


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Resourced Recycling Promotion: Stores will receive the below signage by Tuesday, June 19 via UPS. Immediately upon receipt, place the signage as directed below. Remove the easel on Wednesday, June 27. Key item signage and window cling should remain in place until further instructed. Store all signs in the signage library once directed to remove. If you require a replacement for any of the below, please contact Christine Schneider at [email protected].

Cashwrap: 10x13 key item sign Entrance: 18x25 easel sign Window Cling: Immediately upon receipt, install the Resourced cling in the priority 1 window. The cling will be

placed 48” from the floor directly above the union pay cling.

Key Item Sign Window Cling

Resourced Recycling Flier: Stores will receive fliers to promote the program by Tuesday, June 19 via UPS. Immediately upon receipt, place fliers on the cashwrap and hand out to interested customers. Contact Lindsay Lorimer @ [email protected] if supply is depleted.

Flier Front Flier Back

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Receipt: In addition to in-store signage, program details will print on the bottom of each customer’s receipt from Monday, June 18 through Sunday, September 30, 2018. Review the details and circle after customers make a purchase.

VeriFone Image The image below is uploaded to VeriFone and will be live between Monday, June 18 and Sunday, September 30, 2018. Review the details at the cashwrap after customers make a purchase.

VeriFone Image

Messaging: An e-mail will be sent on Monday, June 18, Tuesday, July 17, Thursday, August 16 and Thursday, September 13 to promote the Resourced program. The e-mail announcements will encourage GUESS List members to bring in their clothing and footwear beginning June 18.

A Resourced Program Page has been added to the GUESS website. For more information on the GUESS Resourced Recycling Program, visit www.guess.com/Resourced, www.marciano.com/Resourced, www.gbyguess.com/Resourced, or www.guessfactory.com/Resourced, using your store iPad. Share with your customers.

Other FAQs:

What should I say if a customer asks if this is a donation or if it is going to charity? A customer’s contributed items do not go directly to a charity. They are channeled into a circular process that finds the next best use for each used shoe and item of clothing. The goal is not just the re-wear of the items but ultimately, 100% recycling of these valuable material resources.

What should I say if the customer wants a tax deductible receipt? The Resourced program collections support the global need for a circular fashion system and not a specific charity, therefore a customer is not able to receive a tax deductible receipt.

Where should we direct customers that wish to contact I:CO directly? Customers can contact I:CO directly via email at [email protected] or at 1.323.526.2700.

EXECUTIVE OFFICES 1444 South Alameda Street, Los Angeles, Calif o r nia 9 002 1

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U. S. A.

Beginning Thursday, July 26 through Monday, September 3, new and existing GUESS List members can enter the #DestinationGUESS sweepstakes in the US and Canada (excluding Quebec). One grand prize winner will win a round trip for two to Los Angeles. Plus the grand prize winner win:

Meet and Greet with Jennifer Lopez Two tickets to Jennifer Lopez: All I Have 3 day/2 night stay at Planet Hollywood Las Vegas Signed Jennifer Lopez bodysuit Styling Session at a GUESS Store $500 GUESS Shopping Card

Five other winners will receive a $100 GUESS Shopping Card. Signing a customer up for GUESS List on the POS DOES NOT automatically enter them into the sweepstakes. They must enter at guess.com/DestinationGUESS or guess.ca/DestinationGUESS to qualify. Reference the example script below and encourage customers to sign up.

Fine Print: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited by law. Odds of winning will depend on the total number of entries received. Sweepstakes is open only to legal residents of the 50 United States (D.C.) and Canada (excluding Quebec), 21+. Sweepstakes ends at 11:59 p.m. PT on 9/3/18. Total ARV of all prizes: $3,844.00. Subject to full Official Rules guess.com/DestinationGUESS. To enter without signing up for GUESS List, see Official Rules. Sponsors: GUESS?, Inc., 1444 South Alameda Street, Los Angeles, CA 90021 and Caesars Entertainment Corporation, 1 Caesars Palace Dr., Las Vegas, NV, 89109.

Signage: Stores will receive one cashwrap sign to promote this offer. The signs will arrive no later than Friday, July 27, shipped directly from the vendor via UPS. Prior to store opening Saturday, July 28, place one sign on the cashwrap. At the close of business on Monday, September 3, remove the signage and purge.

Cashwrap Signage: 7.75’’ X 6” NOTE – The QR Code on the sign can be scanned with any iPhone or Android device and the GUESS 81 App download is NOT necessary for a customer to sign up to enter the Jennifer Lopez Las Vegas Experience. However, whenever


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possible, we would like to encourage customers to download the GUESS 81 App and scan the QR code through the App. Directions on scanning the QR code through the GUESS 81 App can be found below.

Example script:

“Have you heard of the #DestinationGUESS Sweepstakes? We are sending one lucky winner and their friend on the ultimate Las Vegas getaway!

This amazing opportunity includes a round trip to and from Las Vegas for two, a 3 night stay at the Planet Hollywood Las Vegas Hotel and Casino, a meet and greet with Jennifer Lopez, tickets to her All I have concert, a signed Jennifer Lopez bodysuit, a personal styling session at the Las Vegas GUESS store and a $500 GUESS shopping card!

Let’s sign you up to our GUESS List program so you can qualify to enter the #DestinationGUESS Sweepstakes! This will only take 1 minute!”

Once I am done signing you up to receive our amazing GUESS list benefits, I can show you how to download our app so you can scan our QR code. It’s the fastest way to sign up for the #DestinationGUESS Sweepstakes!”

Instructions: How to download the GUESS 81 App and Scan the QR Code

1. If the customer doesn’t already have the GUESS 81 App

o Tell the customer that they can go to the Apple App Store if they have an iPhone or Google play if they have an Android and type in GUESS 81.

o Download the App o Open the App o On the top right corner there is an icon of a barcode

o Tap the barcode icon and scan the QR Code on the store signage o The customer will then be directed to the #DestinationGUESS Sweepstakes entry form. They will need

to complete the form and hit submit. 2. If a customer does not want to download the GUESS 81 App they can use their mobile device.

o iPhone users Open the camera app and center the QR code in the middle of the camera Once the QR code is scanned, a banner notification like the one below will prompt the user to

go to the website

The user can tap the banner notification and it will take them directly to the

#DestinationGUESS Sweepstakes entry form. o Android users

Download and/or open a QR app reader such as ‘QR Reader’ Scan the QR code Once QR code is successfully scanned, the app will take the user directly to the

#DestinationGUESS Sweepstakes entry form.


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To celebrate the launch of our Fall Collection, the select stores listed below in partnership with StyleWatch magazine will host the “Fall for Denim” event on Saturday, August 20. Upon entry, customers will receive a Mystery Offer Scratcher Coupon for a chance to win up to 40% off their full price purchase or a free pair of denim (valued up to $99). In addition, new and existing GUESS List members will receive a premium gift with a purchase of $125 or more (pre-tax), triple points, denim customization with any denim purchase and enjoy DJ tunes during event hours. Select stores listed below will also receive a prize wheel and denim painting during event hours. Event times vary by location and are detailed below.

Store Store Name Event Hours Prize Wheel Denim Painting 5922 Galeries D’Anjou 1:00PM – 5:00PM

5923 Toronto Eaton Centre 2:00PM – 6:00PM X X 5924 Guildford Town Centre 2:00PM – 6:00 PM

5925 Midtown Plaza 12:00PM – 4:00 PM

5932 Mayfair Shopping Centre 1:00PM – 5:00 PM

5934 Bramalea City Centre 3:00PM – 7:00PM

5938 Chinook Centre 2:00PM – 6:00PM

5942 Fairview Park 1:00PM – 5:00PM

5944 Les Promenades St. Bruno 12:00PM – 4:00PM

5946 Orchard Park 12:00PM – 4:00PM

5947 Georgian Mall 12:00PM – 4:00PM

5948 Market Mall 1:00PM -5:00PM

5949 Devonshire Mall 1:00PM – 5:00PM

5952 Coquitlam Centre 1:00PM – 5:00PM

5953 Richmond Centre 1:00PM – 5:00PM

5954 Oshawa Centre 1:00PM – 5:00PM

5955 Lime Ridge Mall 1:00 PM -5:00PM

5957 Hillcrest Mall 2:00PM – 6:00PM

5958 Place Ste-Foy 12:00PM – 4:00PM

5959 Scarborough Town Centre 2:00PM – 6:00PM

5961 The Bay Centre 1:00PM – 5:00PM

5962 Pacific Centre 2:00PM – 6:00PM X X 5963 Metropolis At Metrotown 2:00PM – 6:00PM

5964 Carrefour Laval 1:00PM – 5:00PM X X 5966 Upper Canada Mall 1:00PM – 5:00PM

5967 Markville Shopping Centre 1:00PM – 5:00PM

5973 Fairview Point Claire 1:00PM -5:00PM

5974 Sherway Gardens 2:00PM – 6:00PM

5975 Yorkdale Shopping Centre 2:00 PM – 6:00PM

5978 Polo Park Shopping Centre 2:00 PM – 6:00PM

5980 Square One Shopping Centre 2:00PM – 6:00PM

5982 Robson Street 2:00PM – 6:00PM

5983 West Edmonton Mall 1:00PM – 5:00PM

5986 Mapleview Shopping Centre 2:00PM – 6:00PM

5987 Fairview Mall 2:00PM – 6:00PM


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GUESS Weekender Bag GWP

Gift with Purchase (GWP): GUESS List members who make a purchase of $125 or more (pre-tax and after discounts applied) will receive a free GUESS weekender bag, $20 shopping card, Paul Mitchell hair product and Bioré face wash. The GWP items will arrive in-store by Thursday, August 18. Receive the GUESS Weekender Bag per normal procedure; scan the UCC 128 barcode on the carton label. Cartons are labeled “GWP GESDUFFLEWE”. All other GWP items do not need to be scanned in. Upon receipt, store in the stockroom until the event date. If GWP items do not arrive by Thursday, August 18, contact Jessica Pecora at [email protected]. Assign an associate to assemble the GWP by inserting the $20 shopping card, Paul Mitchell hair product and Bioré face wash into the GUESS weekender bag prior to the event date. Prior to event start time, place a supply of GWPs on the back cashwrap. Display the GWP at the cashwrap and on the drive aisle along with the Gift with Purchase signage in a 10x13 key item sign frame.

Awarding the GWP: Award the GWP to GUESS List members who make a purchase of $125 or more (pre-tax and after discounts are applied) during event hours. Continue to distribute the GWP until the supply is depleted. Limit one GWP per GUESS List member. Do not award the GWP to associates. The weekender bag GWP has a UPC barcode to scan; it is included as part of your store’s inventory and must be scanned at the register during the sale transaction. The GWP will ring into the system as $0.00. GWP items are non-refundable and cannot be exchanged for cash or store credit.

GUESS Mystery Offer Scratchers: Stores will receive the scratcher coupons by Thursday, August 18 via UPS. Immediately upon receipt, store them in a safe place in the stockroom. Prior to store opening Saturday, August 20, unpack the scratcher coupons and distribute a portion into two small shopping bags. Scratcher coupons will be distributed all day. Replenish shopping bags with scratcher coupons throughout the day. Scratchers should be distributed during event hours only.

Promotional Associates: Select two engaging and brand-appropriate associates to act as greeters and distribute the scratcher coupons all day at store opening and during event hours. These promotional associates must be enthusiastic and comfortable approaching customers. Zone the two associates at the store entrance to hand out the scratcher coupons and promote the event. Promotional associates must remain within the GUESS lease lines when handing out the scratcher coupons. They may not approach customers in common areas of the mall. The promotional associates should approach customers as they walk by and invite them to visit GUESS to reveal their mystery offer. Only distribute one coupon per customer. Customers may not combine multiple scratcher coupons to receive a higher or multiple discounts. Do not hand out coupons to children. Replenish the scratcher coupons as necessary by refilling the promotional associates’ shopping bags with the additional coupons stored in the stockroom. Continue to give away scratcher coupons until close of business on Saturday, August 20. If coupons are not depleted by store closing, purge the remaining coupons.


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Mystery Scratch Off Coupon Front Mystery Scratch Off Coupon Back

Mystery Offer Scratcher Coupon Disclaimer: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited by law. Instant Win Game is open only to legal residents of U.S./D.C., 16+. Game coupons issued on a first-come, first-served, while supplies last basis on Saturday, August 20, 2016 at participating GUESS stores in US and Canada. For Official Rules, including odds visit guess.com/events. Sponsor: Guess?, Inc., 1444 South Alameda Street, Los Angeles, CA 90021. Game Coupon must be redeemed on day of promotion, in issuing store only, on full-priced merchandise only; customer must surrender coupon at purchase; limited to one transaction per customer. Discount not valid on purchases of GUESS Connect watches, Marciano product, Gc Timepieces, gift coupons or previously purchased merchandise. “Free Denim” coupon is valid for one piece of denim valued at up to $99 before tax. Cannot be combined with any other discount, sale, shopping coupon, coupon, promotion or other offer. Discount taken before taxes and shipping (if applicable). Not redeemable for store credit or cash. Lost or stolen coupons cannot be honored or replaced. Coupon not valid at GUESS Factory, GUESS Accessories, Marciano, or G by GUESS stores and any of their affiliated websites (including GUESSkids.com). GUESS?, Inc. reserves the right to extend, modify or discontinue this offer at any time without notice. Employees of GUESS?, Inc. are not eligible for this offer. Fraud Warning: Improper use or redemption constitutes fraud. Consumer pays any sales tax. May not be sold, transferred, reproduced, purchased, traded or altered in any way.

Processing the Mystery Scratcher: The customer must present the mystery scratcher to receive the discount. When a customer presents the coupon, ask the customer if he/she is currently a GUESS List member. While GUESS List enrollment is not required to participate in this offer, encourage the customer to enroll in the GUESS List program. Follow the instructions below to process the transaction.

1. Scan all items to purchase. Only full price merchandise is eligible for the mystery scratcher discount. 2. Press F12 More. 3. Press F4 Add Coupon. 4. Enter the 12 digit coupon code or scan the barcode displayed on the back of the mystery coupon coupon:

GUESSFALL15, GUESSFALL20P, GUESSFALL30P, GUESSFALL40P, GUESSFALLDNM 5. Press ENTER. 6. The POS will automatically apply the 15%, 20%, 30%, 40% or free denim discount to the full price items or

denim valued up to $99 in the transaction. 7. Tender the transaction per normal procedure. 8. Write VOID across the back of the mystery coupon card and discard.

Event Signage: Stores will receive one 23x27 easel sign promoting the event, two 10x13 key item signs featuring the Gift with Purchase promotion and one DIY Denim Station sign no later than Thursday, August 18 via UPS. Upon store opening on Saturday, August 20, place the event easel sign at the front of the store. Prior to the event start


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time, place Gift with Purchase key item signs on the drive aisle and cashwrap and the DIY sign on the 6 ft denim customization table. At the end of the event, remove and purge the signage.

Easel Signage Denim DIY Station Signage GWP Signage

StyleWatch Elements: Stores will receive an easel with StyleWatch cover art and StyleWatch Editor Picks hang tags no later than Thursday, August 18 via UPS. Upon receipt, store in a safe place in the stockroom. Prior to store opening on Saturday, August 20, place hang tags on Editor Favorites based on list sent from Special Events and set StyleWatch cover art at the front entrance.

Editor Pick Hangtag StyleWatch Cover Art Easel Signage


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Denim DIY Denim Patch Station: Customers will have the option to customize their denim by selecting up to three free pin-on patches per denim item purchased. Each store will receive the items listed below via UPS by Thursday, August 18. Upon receipt, store in a safe place in the stockroom:

• 100-250 Pin-on patches • 1 DIY Station sign

Prior to the event start time on Saturday, August 20, set up your six-foot table with table cloth in a visible location close to the store entrance. Display two pairs of denim with DIY patches. Ensure the table does not block product or interfere with traffic. Place DIY station signage on the table

Ensure a store associate is zoned at the DIY denim patch station to assist customers. The associate will regulate patch application and replenish patches as needed. Store back stock of patches under the table.

Continue to distribute patches until supply is depleted. Upon depletion, remove the denim samples and return to store inventory. Remove the six-foot table from the salesfloor. If you have any remaining patches at the end of the event, continue distributing to customers that make a denim purchase.

Denim Painting Station (5923, 5962, 5964): In addition to selecting from a variety of pin-on patches to customize their denim purchase, customers will also have the option to customize their denim purchase with unique designs painted on by local artists. Contact information will be provided no later than Wednesday, August 17.

DJ: DJs will arrive 45 minutes prior to event start time. If the DJ does not arrive within 30 minutes of event start time, contact the vendor listed on the Contact Tab of the Pre-Event Plan. Jessica Pecora will e-mail each store their DJ contact information by Wednesday, August 17. Place your DJ in a visible location close to the store entrance and near an electrical outlet. Ensure the DJ does not block product or interfere with traffic and that all cords are taped down with black electrical tape. If the DJ does not arrive with a stand of his/her own, set up your six-foot table in the chosen location. Use your black spandex table cloth to cover the table. Ensure the table cloth is steamed and free from wrinkles. The DJ’s equipment boxes should be stored in the stockroom to avoid clutter. Ensure volume is kept at an appropriate level for mall management, neighboring tenants and shoppers. The DJ is scheduled to spin for the entire event duration.

Stores will receive one DJ laptop cover before Thursday, August 18 via UPS. Upon receipt, store the covers in the sign library. When the DJ sets up on Saturday, August 20, cut the laptop cover to the appropriate size and affix it to the DJ’s laptop. Ensure there are no bubbles or wrinkles in the laptop cover.

Prize Wheel (5923, 5962, 5964): During event hours, customers are invited to spin the GUESS Prize Wheel. The coupons will still be utilized, but rather than promotional associates distributing them to customers, customers will be handed the coupon matching the discount they win on the Prize Wheel. Prior to the start of the event, set-up the Prize Wheel and position near the front of store so it is visible to passing customers. Reference the attached “Prize Wheel How-To Guide” for assembly instructions. Ensure Prize Wheel magnetic wedges are placed on the wheel and that each wedge is aligned to fit within four notches. Store the remaining coupon inventory underneath the table for easy replenishment throughout the event.

Prize Wheel Promotional Associates (5923, 5962, 5964): Schedule two promotional associates for the entire event duration to manage the Prize Wheel. Throughout the event, the Prize Wheel associates will manage the line, assist in spinning the Prize Wheel, distribute coupons, and switch out the Prize Wheel wedges as corresponding coupons deplete.

Zone one promotional associate at the Prize Wheel to encourage customers to spin the wheel. Zone the second promotional associate on the opposite side of the prize wheel to distribute coupons to customers upon winning. Both promotional associates should work together. Prior to event start time, instruct promotional associates on the Prize Wheel process.

When a customer lands on a prize, associates will congratulate the customer and ask the customer to step to the side and collect their coupon. The promotional associate will award the winning customer with their respective coupon. Restrict each customer to spin the wheel once. Do not allow customers to select their own prize. If inventory of any of the offers is depleted, replace that prize wedge on the wheel with a duplicate of a coupon that has ample inventory. Your store will only be provided with one 40% off coupon and 15 Free Denim coupons. Please ensure these wedges are switched out with the spare wedges after the offers are depleted. Continue to run the Prize Wheel until the end of the event or until all coupon offers are depleted.


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At the end of the event or when prizes are depleted, dismantle the wheel and store in the box provided until further instructions. Package extra prizes and ship to the Toronto Office, Attention: Jessica Pecora.

Prizes include: • $20 Shopping Cards • 15% OFF Discount • 20% OFF Discount • 30% OFF Discount • 40% OFF Discount • Free Pair of Denim

Prize Wheel

Product Presentation: Stores will receive new August floorset merchandise by Tuesday, August 16. If product is not received by end of day Tuesday, August 16, notify Val Rave in Allocations at [email protected]. Reference the August Visual Merchandising Guide to merchandise product accordingly. Stock additional sizes in an easily accessible space in the stockroom. Replenish the presentation frequently to drive sales.

Event Elements: Each store will receive the items listed below via UPS. Upon arrival, take inventory of the items received. Store in a safe place in the stockroom until the event begins. If your store does not receive the items below by Thursday, August 18, contact Jessica Pecora at [email protected] immediately.

Event Element Quantity Special Notes GWP: GUESS Weekender Bag 30-60 Store in the stockroom

GWP: $20 Shopping Cards 30-60 Store in the stockroom

GWP: Paul Mitchell Hair Mask and Hair Protectant 30-60 Store in the stockroom

GWP: Bioré face wash 20-50 Store in the stockroom

Scratcher Coupons 500-2,000 Store in the stockroom at the manager’s desk

Signage 4 Store in sign library

GUESS DJ Laptop Cover 1 Store in sign library

Pin-on Patches 100-250 Store in the stockroom

Easel 1 Store in the stockroom

StyleWatch Editor Picks hang tags 45 Store in the stockroom

StyleWatch Cover Art Easel 1 Store in the stockroom

Prize Wheel (5923, 5962, 5964) 1 Store in the stockroom

Prize Wheel Wedges (5923, 5962, 5964) 15 Store in the stockroom

E-mail: GUESS.com will send an e-mail on Thursday, August 11 and Friday, August 19 to promote the event. The e- mail announcements will encourage GUESS List members to find an event store at GUESS.ca/Events.


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Facebook Post

Social Media: The GUESS Facebook and Twitter profiles will post event details on Tuesday, August 16. Associates are encouraged to share the post on their personal social media handles to further promote the event; however, it is not mandatory. Reference the Social Media Policy posted to the Portal on the Home (All About GUESS/Social Media) page for details.

MONDAY, APRIL 23, 2018 In This Edition:

Promotions Sheet Effective Tuesday, April 24 “Spring Fever” Official Contest Results GUESS List Spring 2018 Bounceback Redemption Updated Merchant Authorization Numbers May 2018 Master Calendar Updates Updated Managing on the Go Flashcards New Hire Photo Submissions

TOP STORIES ! G BY GUESS PROMOTIONS SHEET: Print and review the attached Promotions Sheet with the effective date of Tuesday, April 24. Implement all signage prior to store opening the day of the promotion. Communicate all effective promotions with your team. The Promotions Sheet is also posted to the Portal on the Visual Merchandising (Merchant Packet/Promotions Sheet) page.

Have a question? Contact your District Manager. SALES GENERATION + COMMUNICATION “Spring Fever” Official Contest Results: The official results of the “Spring Fever” Contest are in. Congratulations to the winners!

Official Results are attached and posted to the Portal on the Sales Generation + Communication (Contests) page. Winning stores will receive prize redemption instructions directly from Communications. Have a question? Contact Communications. GUESS List Spring 2018 Bounceback Redemption: GUESS List members who met the spending threshold during the bounceback promotion period may redeem 20% off their

entire purchase beginning Tuesday, April 24 through Monday, May 7. Print and review the attached memo for complete details. Post on the Product + Loyalty Bulletin Board and share with all associates.

Have a question? Contact Asha Elmore in Customer Experience Management at extension 5843. LOSS PREVENTION + OPERATIONS Updated Merchant Authorization Numbers: Effective immediately, the merchant authorization numbers for manual authorizations and Code 10 transactions are updated by store. The phone number for Visa and MasterCard is also updated. Print the attached Merchant Authorization Numbers Form and complete with the applicable updated merchant authorization numbers. Post the completed form at the cashwrap and discard the old form. The updated Merchant Authorization is also posted to the Portal on the Loss Prevention + Operations (Phone Numbers) page. The updated Merchant Authorization Numbers Form is posted to the Portal on the Forms page.

Have a question? Contact Communications. May 2018 Master Calendar Updates: The following updates are made to the May 2018 Master Calendar:

Floorset Update is added on Thursday, May 24 Have a question? Contact [email protected]. HUMAN RESOURCES + PEOPLE DEVELOPMENT Updated Managing on the Go Flashcards: The Managing on the Go Flashcards are updated with LP topics and posted on the Human Resources + People Development (Training Tools) page and the GUESS Hub (Training). Review with the entire management team. Have a question? Contact Training + Development at [email protected]. NEW HIRE PHOTO SUBMISSIONS

New Hire Photo Submissions: Effective immediately, all new hire photos must be submitted through the new hire photo form on the GUESS Hub (Store Training - Training Programs - Manager In Training or New Associate Training). To complete the form, enter the associate’s first and last name and ID number. Take the photo by selecting “Select File” and “Take Photo/Video.” New York stores must also submit a government-issued document for any associate between the ages of 18 and 25 years old. Do not save photos of associates or their government-issued documents to the iPad’s camera roll. Taking the photo with the GUESS Hub app will ensure photos are not saved after submission. Have a question? Contact Training + Development at [email protected]. WHAT’S NEW ON THE PORTAL AS OF MONDAY, APRIL 23

G by GUESS Promotions Sheet (Visual Merchandising/Merchant Packet/Promotions Sheet)

Spring Contest Official Results (Sales Generation + Communication/Contests)

MONDAY, AUGUST 1, 2016 In This Edition:

GUESS Jeans 2016 Catalog Loyalty Success Story

SALES GENERATION + COMMUNICATION GUESS Jeans 2016 Catalog: Any customer who makes a purchase will receive a GUESS Jeans 2016 Campaign Catalog directed by Paul Marciano and shot by photographer, Ryan Ayash, while supplies last. This fall season, GUESS introduces American blonde bombshell and model “It-Girl”, Hailey Baldwin in her first-ever GUESS campaign alongside returning faces Emma Stern and Matt Trethe. Print and review the attached memo for complete details. Post on the Product + Loyalty Bulletin Board and share with all associates.

Have a question? Contact Danielle De Guzman in PR + Events at 800.22.GUESS extension 3583. Loyalty Success Story: At GUESS, we’re working on providing the best customer experience possible through our Loyalty programs, and we couldn’t do it without you! Here’s an inspiring Loyalty success story from Diana, store 5081 Garden State: “A few months ago, I met a customer named Maria who came to shop for a whole new wardrobe. She had just given birth to a baby girl and was shopping for new clothes since she was now in-between sizes. She ended up spending about $1200 that day, and we automatically clicked! I signed her up for a Loyalty card and explained the point system. I took her number down and added her to my client list on the iPad and also on my cell phone. I had a reminder on my phone for when her rewards would load. On Tuesday, I checked her Loyalty card and saw she had $70 in rewards. I then called her and she was super excited and we set an appointment up for today. I picked out a bunch of tops, shorts and jeans before she came in that morning since I already knew her sizes and what she would like. When she came in I showed her all the things I picked out and she basically loved everything! Overall she spent $1488 after using her $70 rewards! This was our first sale of the day and we tripled the first segment, we already have half of our day in!”

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Erin Wilson

From: Erin Wilson on behalf of CommunicationsSent: Wednesday, August 31, 2016 2:34 PMSubject: Fall Denim Recycling Campaign - Blue Jeans Go Green

Fall Denim Recycling Campaign Blue Jeans Go Green™ Comes to Corporate!

Thursday, September 1 through Saturday, October 1, 2016

We are very excited and proud to partner with our retail stores and Cotton Incorporated’s Blue Jeans GoGreen™ program by launching a Fall Denim Recycling Campaign at the GUESS World Headquartersbeginning Thursday, September 1 through Saturday, October 1, 2016. Denim collected through the BlueJeans Go Green™ program is recycled into UltraTouch™ Denim Insulation by Bonded Logic, Inc. A portionof this insulation is in turn distributed to organizations such as Habitat for Humanity to assist communitiesin need. Since the launch of this innovative program, Blue Jeans Go Green™ has diverted over 600 tons ofdenim from landfills, and collected over one million pieces of denim to date. Between Thursday, September 1 and Saturday, October 1, 2016 GUESS corporate associates will have theopportunity to turn their blue jeans green by simply dropping off denim at the Reception Desk in Building3. All GUESS and non-GUESS denim styles are welcome. In addition, the first 100 associates to recycle 3 ormore denim items will receive a $10.00 GUESS Café gift certificate. “GUESS’ partnership with Cotton Incorporated’s Blue Jeans Go Green™ program is a representation of whatour brand believes in, which is preserving the environment and protecting its future.” says Victor Herrero,Chief Executive Officer of GUESS?, Inc. “GUESS’ Fall Denim Recycling Program will provide our customersand the community with the resources to make a positive chance. By understanding and prioritizing our social and environmental impacts, we will create a stronger brand that will continue to be a worldwideleader, shaping the fashion industry.” Let’s join our stores to support this program and bring denim for recycling September 1 – October 1 to the Building 3 Reception desk. Questions? Contact Jaclyn Allen ([email protected]).

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Erin Wilson

From: Erin Wilson on behalf of CommunicationsSent: Wednesday, March 7, 2018 1:55 PMSubject: Store Managers Meeting: Welcome

Store Managers Meeting Attendees, We look forward to welcoming you to the Store Managers Meeting Monday, March 12 – Wednesday, March 14. Your hotel, the Beverly Hills Hotel, is located at 9641 Sunset Boulevard, Beverly Hills, CA 90210. The direct number to the hotel is 310.276.2251.

Check-in is guaranteed at 3:00 PM; check-out is at 12:00 PM. For hotel details, visit https://www.dorchestercollection.com/en/los-angeles/the-beverly-hills-hotel/.

Attached are your hotel room confirmations. Please review carefully and advise of necessary adjustments prior to Thursday, March 8 and send to Dena Kalil.

Store Manager Meeting Details:

The Store Managers Meeting will be held at The Beverly Hills Hotel and will start promptly at 8:00 AM Monday, March 12, 2018. Breakfast + Check-In begin at 7:00 AM. Agendas will be distributed in General Session.

Commercial Workshops/Impact Meetings will be held on Day 2, so make sure to pack comfortable shoes.

Transportation + Expenses:

You will need to provide your own transportation to and from the airport (Taxi, Uber, Lyft, or shuttle). Check with peers regarding arrivals and departures to and from the airport.

o It is not recommended to rent a car as overnight parking at the hotel is costly and transportation during the meeting is provided.

Los Angeles locals are encouraged not to park at the hotel. Save your receipts for authorized expense reimbursement. For your convenience, we will pre-pay hotel room and tax. You will need to provide a credit card for

any incidentals. If you make any extra charges to your room, please ensure your bill is settled by Tuesday evening,

March 13. We look forward to seeing all of you soon!

u. s. a.executive offices 1444 south alameda street, los angeles, calif o r nia 9 002 1 213. 765....

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