u sing the web and social media to advance your mission and enhance fundraising
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u sing the web and social media to advance your mission and enhance fundraising. g. ravishanker (ravi) vice president for information technology and chief information officer pace university new york. thanks!. sylviarussakoff – pclc, pace university - PowerPoint PPT PresentationTRANSCRIPT
using the web and social media to advance your mission and enhance fundraising
g. ravishanker (ravi)vice president for information technology and
chief information officerpace universitynew york
thanks!sylviarussakoff – pclc, pace university
lucillegeraci-miranda – media & comm. arts, pace university
rebeccatekula – wilson center for social entrepreneurship, pace university
jonathan hill – seidenberg school, pace university
outlinewho am i?
rapid changes in technologies
technology is not the answer to everything
promotion & fundraising – how to leverage technologies to support these
social networking example – advantages and risks
what can pace do to help
questions?
who am i?came to cuny (hunter college) for phd in 1978
completed phd in chemistry and ma in computer science (queens college) in 1984
joined wesleyan university in middletown, ct in 1986
worked there in chem and info tech services till aug. 2009
joined pace in aug. 2009 as the cio
i support the use of tech in teaching, learning and research – not an easy job! http://bit.ly/9Anxy
who am i?e-mail: [email protected]
google: [email protected]
blogs: http://ravisblog.blogs.pace.edu,
http://tamilmoviesongs.blogspot.wesleyan.edu
twitter: http://twitter.com/ravishan
facebook: http://www.facebook.com/people/Ravi-Ravishanker/4204990
linkedIn; http://www.linkedin.com/pub/4/92/bb3
skype: ravishan
rapid changes in technologies
“change” is permanent in technology
we all have witnessed these rapid changes – pcs, operating systems, “gadgets”, phones, cell phones, pdas
technology deaths and funerals are becoming common – eg. vhs, cassettes, cds, commodore 64, earlier versions of nintendo etc. etc.
http://bit.ly/15I4CR
rapid changes in technologies
organizationally how to deal with these changes?do you have a strategic plan? if so, how does technology figure in that? if not, how do you plan for technology?
tech staff? tech budget?
replacement of hardware?
disaster recovery?
data and network security?
watching the “buzz” about you on the web?
rapid changes in technologies
you have heard them allmicrosoft, apple, yahoo!, google, amazon, paypal
pda, iphone, ipad, droid, kindle
facebook, twitter, orkut, buzz, linkedin, myspace, ning
youtube, hulu, netflix
email,blogspot, wordpress, wikipedia
are you on most of these? have you heard of “the cloud”? are you on the cloud?
what has been your roi? (analytics, metrics) http://google.com/analyticshttp://www.google.com/alerts
technology is not the answer to everything!
technology plays a very important role in any organization, but it is not going to solve everything
in your case – messaging, meeting face to face, telephone contacts are as important
we will look at how technology can help you
before that, let us look at all tech-related areas
technology in your organization
the “old” tech modelcomputers, network, storage, pdas
very small, indispensable tech staff
no budget for replacement of hardware
a website that is refreshed once in a while
a custom events calendar that only one or two people know to maintain
e-collaboration non-existent
technology in your organization
the “new” tech modelbasic functions on the cloud – email, documents
someone else takes care of “servers”
free or almost free
dynamic website where info needs to be constantly fresh
different users consume info differently
very rich calendaring
highly collaborative
social networking
data mining and targeted communication
promotion & fundraising– how to leverage
technologies to support these
how about we look at a few of examples?
microsoft - http://bit.ly/bQdNzU
paypal - http://bit.ly/dtAmEq
amazon - http://bit.ly/Rfbsi
google - http://www.google.com/nonprofits/
facebook - http://bit.ly/aMbEld
causes fb application - http://bit.ly/gibAp
twitter - http://mashable.com/2010/02/26/twitter-fundraising/
promotion & fundraising– how to leverage
technologies to support these
let us look at some advise - http://bit.ly/x35ub
planchoices, choices and choices!
keep it simple! move to the cloud
tailor content to audience
be “on message” and commit to keep info fresh
collaborate with like minded org
recursive: set up goals and metrics and refine what you do to achieve the goals
social networking example – advantages and risks
I did not get a chance to talk about these two specific examples. Please read about them. Especially the first one, where what appears to be initially a successful use of social networking turned into a nightmare!
pink chaddi campaign - http://bit.ly/oZmfu
justice for jessicalalsms campaign - http://bit.ly/2imIoc
what can pace do to help?wilson center
• mission - "to promote social change through entrepreneurship."
• the center furthers this mission by serving students and nonprofit organizations with education, research, communication, and advisory service.
what can pace do to help?wilson center
continuing ed: nonprofit management (launched this spring 2010 in nyc) workshops include:
grant writing for nonprofits – finding and securing fundingmeasuring and communicating your programmatic impact strategies for change: getting to implementation in the social sectorsocial impact and social innovation governance: social responsibility and accountability leadership for social impactsocial media for non-profitsadvanced techniques for social mediaintegrated digital marketing for non-profitspitching to the media: public relations for nonprofitsturbocharge your board without getting burnedfundraising 2.0: new rules for a new culture career transitioning to the social sector
what can pace do to help?wilson funded
internshipsthe wilson center funds 20 pace students in
full-time summer internships at organizations including:
• the robin hood foundation (nyc)greyston foundation (yonkers)vera institute of justice (nyc)safe horizons (nyc)the legal aid society (nyc)project rebirth (nyc)sanctuary for families (nyc)
what can pace do to help?wilson center consulting
community needs assessment
the wilson center conducted an extensive community needs assessment with the united way of westchester and putnam.
under the direction of professor gregoryholtz, this assessment culminates in a comprehensive report highlighting the findings of this major study to determine what people in the region view as the community’s most critical human care issues and offers a framework for community action to “move the needle” on each of the challenges identifies.
what can pace do to help?seidenberg school
internet & social media a dependable, functional and attractive Web site needed to convey their message and programs to internal and external customers; effective use of major social media platforms likelinkedin,facebookand twitter.mine key data on potential donors that is available through these social networking sites is a key development technique for non-profits.
what can pace do to help?seidenberg school
intranet real-time internal communication; lack of efficient, reliable record keeping is a problem;
fund raisingcommunicate with a large number of current and potential volunteers and donorsan effective system for proactive digital outreachprospects database tied to a quality mass email application
what can pace do to help?
Pace-backed SolutionsThe Wilson Center for Social Entrepreneurship at Pace University offers low cost courses in these key technologies including the use of social media tools and business intelligence.Seidenberg School for Computer Science and Information Systems offers assistance to non-profits with their computing and technology needs through a series of community service courses where students/faculty teams develop Web sites, databases, mobile applications, GIS systems and other necessary technology tools to advance the organizations mission.
questions?
To get in touch with Wilson Center, please write to Rebecca Tekula, [email protected]
To get in touch with Jonathan Hill from Seidenberg School, please write to [email protected]
URL shorteners for twitter: http://bit.lyhttp://tinyurl.com
questions?RSS (Rich Site Summary or Really Simple Syndication)
RSS in Plain English - http://www.youtube.com/watch?v=0klgLsSxGsURSS on Wikipedia - http://en.wikipedia.org/wiki/RSSMaking an RSS feed - http://www.extralabs.net/articles/create-rss.htmAll the blogs provide an “ATOM” RSS feed.Twitter RSS feed - http://help.twitter.com/entries/15361-how-to-find-your-rss-feed
Getting Twitter followers - http://www.doshdosh.com/how-to-get-more-twitter-followers/