u113073 anurag saha pearlpet

STM ASSIGNMENT REPORT

COMPANY- PEARLPET

Submitted to:

Prof. Anshuman Tripathy

Submitted By:

ANURAG SAHA

(U113073)

SECTION B

PGDM I

QUESTION 1

Comparison of business model of pearlpet with Tupperware.

Although both the companies are in the same industry competing against each other,more or less both the companies have similar business model. Pearlpet polymers produces quality products which are priced reasonably and have a good acceptance in the Indian market. Pearlpet is a relatively old company when compared to Tupperware. Although Tupperware started its operation in 1948, but it debuted in India in 1996. The products of Tupperware are of good quality with a higher pricing compared to pearlpet. On the distribution front, Tupperware does not operate through retailers, rather Tupperware’s products are distributed worldwide primarily through the “direct selling” channel under which products are sold to consumers outside traditional retail store locations. Whereas PP uses the conventional distribution model of retailers.

One of the major difference is that PP also caters to the B2B market. A large portion of the revenue comes from this segment. Whereas Tupperware in India only is present in the B2C market. Tupperware also has its presence in the beauty segment.

Comparison between Pearlpet & Nayasa

Nayasa is also a company which is into the pet moulding business. Nayasa is a relatively new company as compared to pearlpet. Where pearlpet focuses on quality of its products, nayasa’s focus is pricing. There is a huge price difference between the products of nayasa and pearlpet. Nayasa’s main target customers are hotels and restaurants. It is less focused on household customers. Whereas the main customers of pearlpet are households. The quality of products also greatly differ due to the quality of raw materials used. Pearlpet has fixed raw material suppliers which ensures quality of product is same throughout. On the other hand nayasa does not have a fixed supplier and raw materials are procured based on the minimum price quote. The retailers of PP are medium to large shops whereas nayasa products can be bought from small to medium sized shops.

QUESTION 2

ACTIVITY SYSTEM MAP

TUPPERWARE

RAW MATERIAL & SUPPLIERSGood quality raw material HEADQUARTERSingle supplier Orlando,FL

R&D OPERATIONS Inhouse International outsourced

PRODUCT RANGE Wide

TECHNOLOGY advanced &latest

OWNERSHIP Public

MARKETSB2C

SALES CHANNEL Party Plan

TRAINING Inhouse & outhouse

CUSTOMER

PRODUCT QUALITY

HIGH11

NAYASA

RAW MATERIAL & SUPPLIERS Low quality raw material HEADQUARTER Multiple supplier Mumbai

R&D OPERATIONS Inhouse Domestic

PRODUCT RANGE Narrow

TECHNOLOGY Outdated

OWNERSHIP Private

MARKETSB2C

SALES CHANNEL Distributor

TRAINING Inhouse

CUSTOMER

PRODUCT QUALITY

AVERAGE

1

BBBBB

QUESTION 3

INDIA

PEARLPET-

MISSION

Our mission is to manufacture high quality plastic products at a competitive price while meeting

regulatory requirements and exceeding customer expectations.

VISION STATEMENT

The vision of Pearlpet is to increase the awareness of our company and our establishment in the

market as a turnkey, successful plastic manufacturing business that provides profitable growth and

value for our customers, colleagues, stakeholders, community, and the Manufacturing Industry.

Key attribute to success

Quality products at competitive prices.

EVALUATION OF VISION MISSION STATEMENT

Evaluation

Does it include…?Does it mention values

like…?

CustomersProducts/

ServicesMarkets Citizenship Teamwork

Yes Yes Yes No no

TechnologyConcern for

survivalPhilosophy Excellence Integrity

No No No yes No

Self-conceptConcern for

public imageEmployees

No No yes

Customer or product-oriented?

product-oriented

NAYASA

MISSION

Our mission is to provide high quality product to customers at lowest prices.

VISION STATEMENT

To develop an acceptance amongst customers and to be the leading producer of pet products in

India.

Key attribute to success

Low pricing

EVALUATION OF VISION MISSION STATEMENT

Evaluation


like…?

CustomersProducts/


Yes Yes no No no



No No No no No



No No no


product-oriented

ASIA

POLYPLEX

VISIONcontinuously grow and create value in all businesses and establish global leadership in plastic manufacturing.

MISSIONCreating value to stakeholders through delivering profitable value to customers & maximising their satisfaction.

attribute to success "Lean Innovation Model "which focuses mainly on creation of profitable value to the customers.

It aims to provide more than simply a new product or a substrate.

Evaluation


like…?

CustomersProducts/


Yes Yes YES No no



No No No YES No



No No no


product-oriented

SUPPERWARE

VISIONTo be a global company.

MISSIONTo invest in cutting edge technology and improve quality of products.

attribute to success low pricing

Evaluation


like…?

CustomersProducts/


no Yes YES No no



No No No no No



No No no


product-oriented

EUROPE

GRAHAM PACKAGING CO

Mission StatementBe the leading global, custom blow-molded, plastic container supplier to consumer package goods companies

VISIONthe leading global source for innovation $ sustainable plastic packaging solns.

ATTRIBUTE TO SUCCESSWide range of products

Evaluation


like…?

CustomersProducts/


no Yes YES No no



yes No No no No



No No no


product-oriented

Plastic Bottle Supplies ltd

Mission StatementExceed customer expectations with service, total quality, packaging development and process technology.

VISIONTo be the global leader in plastic bottle manufacturing.

ATTRIBUTE TO SUCCESSWide range of products, low cost.

Evaluation


like…?

CustomersProducts/


yes Yes YES No no



yes No No no No



No No no


customer-oriented

AFRICA

BOXMORE

Mission StatementGrow the value of the businesses to our customers, employees, suppliers, shareholders, community, and the environment

VISION

to be leading pet manufacturer in Africa.

ATTRIBUTE TO SUCCESSQuality, design.

Evaluation


like…?

Customers Products/ Markets Citizenship Teamwork

Services

yes Yes YES No no



yes No No no No



No yes yes


customer-oriented

SNV PLASTIC

Mission Statement

continue to provide an efficient, cost-effective and personal service for the benefit of its customers.

VISION

to be your simple plastic bottle solution.

ATTRIBUTE TO SUCCESSLow cost.

Evaluation


like…?

CustomersProducts/


yes Yes no No no



no No No no No



No no no


customer-oriented

SOUTH AMERICA

Kaufman Container

Mission StatementWe pledge to work with our customers to create a win-win partnership so that everyone achieves long lasting success.

VISION

To achieve global leadership with the help of latest technology and provide customers with best products.

ATTRIBUTE TO SUCCESSHigh technology

Evaluation


like…?

CustomersProducts/


yes Yes no No no



yes No No no No



No no no


product-oriented

WB BOTTLE SUPPLY CO.

Mission Statement

Creating value to customers, employees and stakeholders through delivering profitable value & increasing their return.

VISION

continuously grow and create value in all bottle manufacturing and establish global leadership.

ATTRIBUTE TO SUCCESSquality

Evaluation


like…?

CustomersProducts/


yes Yes no No no



yes No No no No



No no yes


product-oriented

NORTH AMERICA

PETAINER

Mission Statement

Grow the value of the businesses to our customers, employees, suppliers, shareholders, community, and the environment

VISION

To be one of the largest global players in pet manufacturing.

ATTRIBUTE TO SUCCESSQuality,range of products

Evaluation


like…?

CustomersProducts/


yes Yes no No no



no No No no No



No no yes


product-oriented

PLASTIC BOTTLE CCORP.

Mission Statement

Exceed customer expectations with service, total quality, packaging development and process technology, and a broader range of custom packages beyond blow molding.

VISION

Quality products at best prices

ATTRIBUTE TO SUCCESSpricing

Evaluation


like…?

CustomersProducts/


yes Yes no No no



no No No no No



No no yes


product-oriented

QUESTION 4

PESTEL Analysis

The Pestel analysis, macro-environmental factors which widely have the power to alter the demand of the product offered by any firm in an industry; the way in which a product is distributed , prices are changed or the way in which firms compete with each other in the

industry. The below six macro-environmental factors consider the impact on the pet bottle industry.

Political Factors

The International health bodies like World Health Organisation (WHO) and many other national

health organisations had put a pressure on Governments to regulate the use of BPA or to ban

BPA products in regards to health issues especially for the babies. The United States & Canada

banned the polycarbonate baby bottles in February 2008 following EU in November 2010.

Today’s consumer is educated and exposed to lot of information on internet and aware of new

development in the market. They understand BPA and its implications. Therefore, suppliers and

retails have responded very well to this issue and today BPA.

Economic Factors

Economic recovery is very slow in mature markets like India, which has great impact on lifestyle

of the people. For example, Vat rose to 13.5% from 12.5% in January, 2011, will not make much

difference to the prices of small items but overall impact can be seen on consumer’s purchasing

power. Less money will be left for discretionary purchases . Consumer will think twice before

buying even small thing which will be of short period use. Economic factors related to supply

and demand are also important. The firms that source their goods from china will see higher

production cost due to rising costs in labour, raw material and less preferential tax treatment in

china .

Social factors

Consumer’s purchasing power is a reflection of the lifestyle and consumer’s taste which finally

determines the magnitude of demand. In today’s world, urbanization largely affects the size of

family. People have become more ambitious and they are moving towards cities. The affinity of

customers today towards foreign/ imported products is affecting the market of indian pet

manufacturing industry.

Technological Factors

As mentioned above, the internet has become an important vehicle for information. Wide

availability of information and opinions about shopping from magazines, internets (social

networking websites like Facebook, through blogs: and smart phone applications made easy for

consumer to select product. Even brands now days use these blogs to get more information on

products for new developments. Even more, brands have turned their attention in creating and

developing online presence because of e-world. For example: pet bottles/ plastic housewares

are abundantly available online on sites such as flipkart, ebay, snapdeal etc. This has largely

increased competition in this industry as foreign products are taking away large chunk of the

market from indian companies.

Legal Factors

The firms have to adjust their products and the way they operate in the industry as per

different regulatory and legislative framework that govern each product in the country in which

they are active. Increase in global commerce which has impacted the international legal

environment in terms of standardization of many processes and other aspect of product.

International organisation like BPA, IBFAN are in the process of standardizing the processes in

the value chain of the bottle products. As explained earlier regarding ban of BPA chemical by

many countries by law in the manufacturing of baby bottles, has made many multinational

companies and retailers to change baby bottles to BPA free bottles.

Environmental Factor

Awareness of the effects of toxics contents in the product have led to increased the efforts to

develop technological methods or solution to the problems. The trend of organic products in

the market especially for plastic products has increased. The firms like Avent (Philips) have

already developed a range of the baby products which is BPA free (Avent.com). Due to pressure

groups and use of internet, consumers are getting educated about different products and theirs

advantages and disadvantages. For Example, now day’s consumers are going back to traditional

ways like use of bottles made of glass which is more eco-friendly and safe. This has led to new

range of glass feeding bottles which are also available on retail shelves.

PORTER’S 5 FORCE ANALYSIS

BARGAINING POWER OF SUPPLIERS

Generally supplier power is investigated through concentration of supplier, volume importance to supplier, differentiation of inputs and switching costs of firms in the industry. A few factors which increases the supplier powers are (a) presence of few suppliers (b) presence of large no. of purchasers (c) high costs of switching suppliers. Supplier power is highly reinforced when a supplier has control over prices.

There are a large no of small firms with a variety of product differentiation. Due to the wide applicability nature of plastic in a variety of spheres, there is a great variety in demand also. To cater to this diverse demands, there are some firms focusing on producing a single product with features making it suitable for only a specific usage. Also there are some firms producing a product with wide application areas. The Indian plastic industry is essentially an oligopolistic market. The polymer manufacturers and the equipment manufacturers are the suppliers for the plastic processors. Since there are 15 key players(Gail, RIL,IPCL etc) in the polymer manufacturing sector supplying essential raw materials to the large no of plastic processors, bargaining power of these polymer manufacturers is high. But there are huge no of equipment manufacturers which are also small firms and since there are large no of plastic processors, competition is fierce as firms are small in size they operate in small volume, hence no of orders are equally important for maintaining the bottom lines. As regards to switching costs,

the figures are high for switching polymer manufacturers because of their small no but low in case of switching equipment manufacturers due to the presence of small manufacturers in large nos.

BARGAINING POWER OF BUYERS

Due to the wide applicability of plastic in every industry, it is evident that buyers in this industry are huge and they range from small to big sized firms. In this case, buyers power is largely determined by firm size and its scale of operation. Because if a firm is producing a standardized product, in that case its definitely operating ins volume so that per unit cost is low. This type of firms will definitely have high bargaining power due to the presence of large no of plastic processors. Also such a firm will not make tie up with only one plastic processor, as in times of exigency if the plastic processor fails, then the entire production of the firm will come to a complete halt and the firm may have to incur huge losses and earn a bad reputation. In that sense, it can be said that Agriculture, Infrastructure and Packaging have low to medium bargaining power whereas automobiles and electronics have high bargaining power.

INTERNAL RIVALRY

Since a large chunk of the plastic processors are lying in the small and medium scale range of industries, hence internal rivalry is very high. Though its also a fact that there are wide variety of plastic that are produced, each one with a different feature and hence different application oriented, still the variety is not sufficient to wipe out the competition and enable each producer to cater to single variety having a single consumer. Though the industry is not stagnant but due to the presence of large no of small players it becomes mandatory for bigger ones to steal business from their smaller counter parts in order that the bigger ones wants to expand their output. Also due to the divergent nature in the scale of operation, firms have different cost structures.

ENTRY

As the no of entrants grew in an industry the net market demand gets distributed among them resulting in the eroding away of profits of the existing players in the concerned market. Due to the fragmented nature of the plastic industry, sometimes new entrant faces difficulty in case that it does not achieve a substantial market share to reach the minimum efficient scale, it usually stands at a cost disadvantage. Due to the unorganized nature of the industry, many

players will want to enter the industry to enjoy the established market and reap advantages of economies of scope. Also the SSI policy of the Govt have given a tremendous boost to this kind of initiatives by small players by declaring its reservation policy and also exempting it from several kinds of taxes. Thus on one side it is evident that any player can make a smooth entry into the market as also highlighted by the fact that higher product differentiation is possible in this plastic industry due to the diverse and enormous usage potential this material possess. But at the same time after entry getting business is really tough since there are small firms but in huge nos. with limited capital. So if a big firm enters, it can wipe out the market share and profit margins of a no of small players as its having sufficient capital to spend heavily on promotional and advertising activities along with huge investments in R & D to discover and launch new products. Also consumers generally value reputed brands so its also essential in this industry for a new entrant to invest heavily to establish a strong brand reputation and awareness. Access to raw materials, technological know-how, key-inputs are however difficult for a new entrant as the industry is already having few big players and several small players already engaged in competition. Thus each of them is having contracts with a fixed set of suppliers as well as customer base ,thereby indicating the fact that its very difficult for a new entrant in this scenario to steal business from existing players. Thus only big firms can enter this kind of market having sufficient capital at hand. As for the existing small firms therefore the threat is high and might prove damaging to a large extent.

THREAT OF SUBSTITUTES

With the growing alertness against the use of plastic in daily life at an alarming rate, there is a threat of close substitutes. The following gives a brief outlook on such threats:

1. GLASS This is a very close substitute coming up in the market. Although with the growing awareness against the use of plastic, still it seems that human beings will have a tough time to live without it but nowadays there are materials that can make this possible. Quite often, plastics contain bisphenol A (BPA) or phthalates which helps in making it shatterproof, durable & flexible thereby enabling its usage in baby bottles, compact discs, storage containers and toys. This substances can cause malfunctioning of the body’s endocrine system leading to hormonal, developmental and reproductive problems. Thus the usage of glass , which is devoid of such harmful chemicals, is highly recommended.

2. PHB BIOCOMPOSITES Recent researches have invented a substance which is completely biodegradable and environment friendly and can replace plastic because of similar properties and usage domain. Chemically, it is a modified form of polyhydroxybutyrate (PHB).Natural fermentation process of bacterias produce polyhydroxybutyrate ,an energy and carbon source and this new substitute is

a chemical modified form of PHB and hence the name.It is quite similar to polypropylene. It can be used in packaging, agriculture and biomedical products.

3. LIQUID WOOD Prepared from pulp based lignin is another substitute called Liquid wood with biodegradability and comparable properties is a promising new bioplastic, or biopolymer. Lignin is mixed with water and exposed to high temperatures and high pressure to create a moldable composite material that's strong and nontoxic, making it a good plastic substitute. This has been used to manufacture a variety of items including toys, golf tees and even hi-fi speaker boxes in Germany.

4. ECM BIOFILM An additive invented by ECM Biofilms. Inc when added as an ingredient in polyolefin packaging and products makes those products biodegradable. The resulting plastic produced with this additive in the process is insensitive to heat or light degradation; this gives it a long shelf life. However, it completely biodegrade into the soil between 9 months and 5 years. Hence, single-use plastics such as disposable diapers, trash bags and food containers (including fast-food containers) could be a little more environmentally friendly due long shelf life and reusability.

5. POLYACTIDES (PLA) Polylactides (PLA) are corn-based plastics having better properties than the real plastic. For Example: (a) Decomposability: < 47 days(b) No smoke when burned (c) Approx. 20 to 50 percent lesser usage of fossil fuels in their production than petroleum-based plastic.10.Food storage containers as well as general consumer goods storage can be made from this. If Walmart used 114 million PLA containers a year, company executives estimate they could save 800,000 barrels of oil each year.11 .Cornstarch bags because of above properties could be a complete substitute to petroleum-based plastic bags .So its evident that in view of the growing anti plastic campaign accompanied by innovative research pose a serious threat to plastic as far as substitutes are concerned.

STRAREGY OF COMPETITOR(TUPPERWARE)

Strategy of Tupperware is almost similar to Pearlpet except for a few. Generally Tupperware procures its raw materials from a single supplier but on the other hand, it also maintains very good relationship with other suppliers as well. They do so to have a back up supplier in case the current supplier fails to deliver raw materials, the production should not stop and would continue with raw material from back-up supplier.

There is also a difference in the pricing strategy of the 2 companies. Tupperware prices its products on a higher side. It does so because it wants to establish an international image for the brand.On the distribution front, Tupperware does not operate through retailers, rather Tupperware’s products are distributed worldwide primarily through the “direct selling” channel under which products are sold to consumers outside traditional retail store locations. The system facilitates the timely distribution of products to consumers, without having to work through intermediaries, and establishes uniform practices regarding the use of Tupperware trademarks and administrative arrangements, such as order entry, delivery and payment, along with the recruiting and training of dealers. In addition to the introduction of new products and development of new geographic markets, a key element of Tupperware’s strategy is expanding its business by increasing the size of its sales force. Under the system, distributors and directors recruit, train, and motivate a large number of dealers. Managers are developed from among the dealer group and promoted by distributors and directors to assist in recruiting, training and motivating dealers, while continuing to sell products. Sales of Tupperware products are supported by Tupperware through a program of sales promotions, sales and training aids and motivational conferences for the sales force. In addition, to support its sales force, Tupperware utilizes catalogs, television and magazine advertising, which help to increase its sales levels with hard-to-reach customers and generate sales force leads for parties and new dealers.

QUESTION 5(i)

Since independence, plastic industry in India have been playing a predominant role in shaping our lives. As it an indispensable item in our day to day activity, so its importance cannot be undermined. Since last decade with the advent of new and improved technologies, the industry has gained greater importance with the production of better and improved quality of polymers (plastics) which has supported the radical change in human life and its day to day activities.

Broadly plastics can be classified into two types namely (a) Thermosetting (can be softened or molded into a particular shape by applying heat and pressure only once) and (b)Thermoplastic.(can be softened repeatedly by application of heat and pressure).

OVERVIEW OF THE INDIAN PLASTIC INDUSTRY

The Plastics Industry in India has made significant development since its inception in1957 by producing Polystyrene .The chronology* polymer manufacture in India is as under:-

1957~~Polystyrene

1959~~Low Density Poly ethylene (LDPE)

1961~~Poly Vinyl Chloride(PVC)

1968~~High Density Poly Ethylene(HDPE)

1978~~Polypropylene

Though exact figures are not available after 1978 but latter and subsequent years followed tremendous growth in plastic both in variety and features. Indian entrepreneurs have been long motivated by the potential market to acquire technical expertise & knowledge, achieve high quality standards and build capacities in various sectors of the growing plastic industry. Significant developments in the petrochemical industry and plastic machinery industry have led the plastic processing industries to develop capabilities to cater both domestic as well as overseas market. With liberalization in 1992, Indian Government has supported this industry through conducive measures spread over a couple of years. All these economic measures have been taken irrespective of political and power changes. With Indian GDP supposed to grow at a rate greater than 7% in the next 10 years, growth in plastics can be around 14 %, based on historical performance.1 Also nowadays, steps are taken by the Indian Government that shows its positive & supportive attitude to new investments in India. For e.g.-the Petrochemical Department of the Government of India is in the process of setting up a development council to promote the development of downstream sectors in India. The Indian plastics industry, with more than 4 million tons consumption in 2003 is well spread all over India. While it is estimated to be fragmented across more than 20,000 processors, the large processors are less than 100. These 100 have about 35% share of the plastics processing industry. Plastic has a derived demand. Our per capita consumption of plastic (5 kg,2007 ) is lowest in the world. Greater utilization of plastics can drive growth of the food processing industry, improve agricultural productivity and reduce poor harvest losses. In India domestic polymer demand is 12.75 MMT. In a typical developed country, infrastructure sector contributes 25 % in polymer demand whereas in India ,the consumption in this sector is 20 %.The agricultural sector accounts for 7 % in polymer demand in a typical developed country, but in India agricultural consumption accounts for 1% of total consumption. As the Planning Commission has targeted GDP to grow at 9 percent, other things remaining constant, domestic polymer demand is expected to reach 9.5

MMT by 2012. The department of petrochemicals of the Government of India has projected a level of 12.75 MMT by 2012.This extra demand will be driven by Packaging, Plasticulture and Plastics in Infrastructure .Currently, the per capital consumption figures in the year 2007 was 5 Kg for India,17 Kg form Asia,18 Kg for China and 25 kg globally. India’s projected per capital plastic consumption is expected to be 7.4 kg in 2010,for Asia 21.6 kg and for world it is 28.9 Kg and China it will be 24.2 kg. Per capita consumption of plastic products is much higher in the developed countries as compared to the developing countries. The past growth rate of the plastics industry in the last few decades have been around 12-14 percent, a rate twice the GDP growth. Improving living standards of people was the dominant factor in achieving this rates. The Indian plastics industry is very positive regarding its future potential hoping that the plastics industry will grow between 10% to 12%, if not higher, in this decade.. Consumption level, which is expected to reach 8 million tons by 2013.The PlastIndia Foundation expects business transactions worth $ 160 million. Industry experts vision for 2015 : (a) Consumption of Polymers @ 15% CARG- 18.9 MT (b) Turnover-Rs 1,33,245 crores (c) Additional Employment Generation- 7 million (d) Requirement of AdditionalPlastics Processing Machines-68113 (e) Additional Capital Investment In Machines (2004-2015)-Rs 45,000 crores. India’s ambitious growth of 6.1 % in agriculture till 2015.Rapid adoption of plastic applications alone can provide 50% of the intended targets in agriculture.Use of Plastic in Post Harvest Management can boost agriculture GDP by Rs 6000 crores.Plastic is clearly superior for piping systems.Chemical degradation is not observed in PVC Pipes.These pipes offer a projected life span of over 100 years.Also these are lighter and cheaper to install. Thus as we can see there is huge scope for plastic industry in India to grow. This above discussed figures gives the impetus to explore further this industry in India assessing its strengths & weaknesses, major players and their competitiveness, major buyers and suppliers and their interaction, key impediments for its growth etc.

(ii) Size of industry

The size of the global plastic industry is around 235 million tonnes per year.

PET 6.50%

Total plastic size(MT) 235

country PRODUCTION(MT) PET production

CHINA 23% 54.05 3.51325JAPAN 5% 11.75 0.76375L. AMERICA 5% 11.75 0.76375NAFTA 20% 47 3.055M.E. AFRICA 7% 16.45 1.06925

CIS 3% 7.05 0.45825EUROPE 21% 49.35 3.20775REST OF ASIA 16% 37.6 2.444

In INDIA

2005 2015

@ 15% CARG, Consumption of Plastic Polymers

4.7 Million Tonnes18.9 Million

Tonnes

Employment In Plastic Industry (Direct+ Indirect)

2.5 Million 9.5 Millions

Plastic Industry's Turnover

Rs. 35,000 CroresRs. 1,33,245

Crores

Export of Plastic Products @ 30% CARG

US$ 1900 MillionsUS $ 10215

Millions

Contribution of Polymers and Plastic Products to the Exchequer

Rs. 6200 CroresRs. 15990

Crores

(iii) Key success factors

The key success factors for any organization in this industry would be

Quality Latest technology Company must be willing to manufacture special grades in small amounts

Maintain a good relationship with the supplier as raw material is the major source of cost.

Good distribution channel E-commerce/ online selling Good relationship with customer

Pearlpet is doing pretty good on all the success factors except for manufacturing special grades in small amounts. The quality of product is good with some room for improvement. It uses latest technology, has implemented ERP. Has good relationship with suppliers.Has a robust distribution channel and sells products through e-commerce sites too. Maintains good relationship with customers. Has a dedicated helpline number with assurity of response within 24 hours.

u113073 anurag saha pearlpet

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