u2 marketing info 2005 / 2006
DESCRIPTION
TRANSCRIPT
MARKETINGINFO PACK
2005/2006
November 2005
index
Introduction 3
The Fact Sheet 3
U2 Products 4
U2 Services 5
Positioning & Roadmap 6
Customer List (local & international) 11
Migration Information 12
Contact Details & Forum Info 13
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introductionIBM acquired the U2 product suite from Informix in 2001. Following this, Explix Technologies (trading as Workgroup)
was appointed by IBM as the local U2 product suite distributor in November 2003. The U2 team within Workgroup are
focused on and responsible for the marketing, sales, administration and support of the U2 product suite within Southern
and Central Africa.
Due to its nature, U2 has never been and will never be a mainstream database. The IBM U2 databases are embedded
within applications as developed by our partners. Such applications usually meet specific business requirements or
alternatively provide customers with a particular solution within a niche or vertical market. The U2 databases have been
in existence since the early 1980’s and are therefore very mature and reliable products in terms of technology.
However, it is interesting to note that this technology is newer than some of IBM’s other mainstream databases. Being
niche focused, does not make the IBM U2 databases any less suitable than the mainstream databases of this world. In
fact they are far more scalable and flexible, offer very stable technology, boast ease of use and speedy deployment,
allow for data transfer to disparate applications, provide a rapid return on investment and present a low cost of
ownership.
As can be seen from the statistics, IBM has invested in products with strong OEM partnerships, millions of end-users
and high revenue generation worldwide.
the fact sheet Workgroup has been voted as the top IBM software distributor in South Africa for the past 8 years and has received
the award again this year (2005).
IBM U2 has in the region of 600 partners, 60,000 customers and 4 million users internationally.
U2 is represented locally by 40 partners, 2,000 customers and 30,000 users.
It is estimated that IBM U2 remains the leading MultiValue vendor and covers approximately 75-80% market share,
and is still the 3rd largest vendor of the embedded market. It is estimated that the local market share is slightly
higher.
ISVs/VARs have successfully converted approximately 300 MultiValue sites to UniVerse.
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U2 productsIBM UniData® and UniVerse® (U2) are extended relational databases that offer high performance, scalable information
management environments for embedding in vertical applications. U2 tools are designed to fully leverage the power of
this extended relational model.
See http://wwwbm.com/developerworks/db2/products/u2/ or
http://www.ibm.com/software/u2/..
Janet Oswald, IBM U2 Marketing Manager and Jackie Burhans, IBM U2 Portfolio Manager provide us with an inside
look into the U2 databases, thereby allowing us to understand the extended relational data model, its architecture,
benefits and the associated tools products. See IBM U2: The Big Picture at IBM’s website by linking through to…
http://www-128.ibm.com/developerworks/db2/library/techarticle/dm-0508oswald/
UniData
An extended relational database designed for embedding in vertical applications. UniData simplifies information
management and query logic, providing more power for online high-transaction applications.
For more detailed product information, see: http://www-306.ibm.com/software/data/u2/unidata/
UniVerse
An extended relational database designed for embedding in vertical applications. This nested relational data model
means intuitive data modelling and few resulting tables.
For more detailed product information, see: http://www-306.ibm.com/software/data/u2/universe/
RedBack
A scalable, object-based infrastructure for the U2 databases that includes an object-abstraction tool, allowing for
development within a variety of technologies such as Java and ASP/JSP.
For more detailed product information, see: http://www-306.ibm.com/software/data/u2/redback/
SB+ & SBClient
The rapid application development (RAD) tool for IBM U2 databases, providing a structured process-based environment
in which to create and maintain enterprise applications.
For more detailed product information, see: http://www-306.ibm.com/software/data/u2/sb/
wIntegrate
Advanced terminal emulation application enhancement tool for IBM U2 databases and other MultiValue databases.
For more detailed product information, see: http://www-306.ibm.com/software/data/u2/wintegrate/
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U2 Tools
Designed to fully leverage the power of the extended relational model supported by the IBM U2 databases, UniData and
UniVerse. U2 Tools provide high-performance connectivity, interoperability, development and integration. In addition,
our tools can be deployed in legacy MultiValued environments.
For more detailed product information, see: http://www-306.ibm.com/software/data/u2/tools/
U2 servicesCollectively, the IBM U2 team at Workgroup has 53 years experience in the MV market.
Consulting and Support
Our U2 Technical Support Team offer a range of support and consulting services to end-users and value-added
resellers, including online, email & telephonic support ranging from installation to client tools. On-site consulting
services are available on request and include installations, maintenance, middleware setups, software upgrades and
updates, analysis of procedures and environment integrity checks. The technical support team manages our porting
centre and assists with the migration or conversion from other multi-valued databases to UniVerse.
Product Training
The U2 team offers training locally and internationally on the U2 product range. Courses available include UniVerse
and UniData Fundamentals, Basic, Administration and ODBC; Java Development using UniObjects; SB+ Essentials,
Advanced and GUI development and Advanced courses and RedBack Essentials.
For more detailed product information, see: http://www.utwo.co.za/training.htm
Communications, Info Updates and Local Events
In order for our ISVs/VARs and all end-users to remain informed of U2 developments, we compile and distribute a
number of communication articles. Workgroup also hosts two main events every year where international IBM
representatives bring you the latest U2 news from a business (U2Where2) and technical (U2How2) perspective.
Technical update sessions and hands-on workshops are also scheduled for every quarter, which are open to any ISV or
end-user. Other communications include the local www.utwo.co.za website, technical email tips, pro-active buddy calls,
incident reports, general email updates, local U2 newsletters, technical and business meetings and product and
services brochures.
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positioning and roadmapIBM acquired the U2 database product suite from Informix in 2001. Since then, IBM has embraced the product suite
and has clearly defined its position in their database portfolio. U2 is one of ± 15 IBM databases, of which all sit within
the DB2 Software Pillar, and has been identified as IBM’s strategic database for MultiValue embedded solutions. IBM
continues to enhance and support the U2 product suite in order that customers may further enhance their applications in
line with new technology trends and to leverage other IBM software products and technology.
IBM Software Group | DB2 information management software
34
IBM Software Portfolio
Reliable
Globalized
Scalable
Modular & Flexible
Platform independent
Standards-based
Linux Windows AIX Solaris HP-UX OS/400 z/OS
Groupware
Collaboration & Human
Interaction
Database
Information Management
OnlineTransaction
Systems
Platform for Integrated
e-business
SystemsManagement
Intelligent Management
Software
Modeling & Development
Tools
Development Platform for
Business Automation
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DB2, U2, IDS, etc
Page 7
Total Solution Value: Application DBMS Server Storage Services SW & HW Mtc IT Staff
Product Flexibility: Increasing Capability, Performance, Scalability, & Control
DB2 & IDS Workgroup
DB2 & IDS Workgroup
DB2 & IDS Express
DB2 & IDS Express
DB2 & IDSEnterprise
DB2 & IDSEnterprise
Target: Entry level 2 ways systems, requiring base database capability
Target: the most challenging database problems, on any size system
Target: 2-4 way mid level systems, requiring advanced high availability
DB2 zOSDB2 zOS Target: applications
built for zOS
Target: applications built for zOSV
ALUE
Infrastructure OLTP Products
OEM/Embedded Products
Product Flexibility: Increasing Footprint, Increasing Capability, Performance, Scalability, & Control
CloudscapeCloudscape
DB2 EveryplaceDB2 Everyplace
IDS 9IDS 9
Target: Micro databases, mobile devices
Target: industrial strength transactional, embedded applications
Target: Lite Embedded Data Driven Applications for Eclipse / Java Developers
Integrated RuntimeIntegrated Runtime
Target: Industrial Strength Transactional, Java Application + Middleware Solutions
Target: Industrial Strength Transactional, Java Application + Middleware Solutions
U2U2
Target: MultiValue embedded vertical applications for SMB
Micro {
Lite {
MultiValue {
IBM U2 Goal: Growing Market Share
IBM is constantly looking to grow the U2 market share internationally. By making their current partners more
competitive and delivering new technology, IBM is able to sell U2 solutions into the clearly defined small to medium
business sector. Always on the lookout for new U2 partners and solutions, through new applications as well as
migrated applications, and in focusing on providing first class support and product functionality to the existing customer
base, IBM looks to continue their growth of the U2 business internationally.
IBM Software Group | DB2 information management software
19
The Middleware SMB Opportunity
Small1-99
Large1,000 - 4,999
$8.7B5% CAGR
$15B7.5% CAGR
500K enterprises
$21.7B
Millions of enterprises
IT spend over next 3-5 years
Midsize100 - 999
Number of employees
$45.4B Opportunity• More than 54% of all IT
spending (hardware, software and services) is now from companies with less than 1000 employees
• The SMB market has three distinct sub-segments (Small, Medium and Large)
• The Medium sub-segment is growing faster (11%) than the Large (5%)
The small to medium sized business arena has been identified as showing the largest IT growth over the next four
years. IBM’s U2 product suite allows IBM to play in this space through our business partners without competing against
other IBM databases. The small to medium enterprises are searching for solutions and not databases, which our
partners can offer this market through their vertically focused solutions. IBM encourages partners and customers to
stay with the technology they initially chose and to look to enhancing the solution with the database and tool
functionality that is being made available. The technology was originally chosen because it was fast, reliable, and
flexible, deployment was easy, it was rich in capabilities and had strong backend support… and today none of that has
changed. IBM continues to remain committed to the product and further developments or enhancements that will meet
the needs of our partners and will be in line with technology trends.
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IBM Software Group | DB2 information management software
2
IBM U2 databases and tools continue to receive feature and quality updates
IBM U2 Roadmap Overview
2005 20072003 2004 2006
2004UniVerse:Performance, Security, Standards
10.1
UniData:Interoperability,Security, Usability
6.1 7.1 .next
wIntegrate:DeploymentFlexibility
6.1
RedBack:Performance, Integration
4.2 .next
SB+:Interoperability,Usability
5.3 5.4 .next
4.3
10.2 11 .next
2008
5.2 6.0 .next
IBM U2 Product Plans
The IBM product roadmaps are continuously updated and detailed functionality information can be obtained regarding
the new software enhancements and developments going forward. Although the roadmaps show development until year
X on an on-going basis, this is absolutely NOT the point of termination / retirement of the product!
New product development to look forward to in the next 12 to 24 months includes…
- EDA (External Database Access): extending the capability of U2 and providing transparent access from U2
applications across other external data sources.
- Connection Pooling: providing user database access for web services.
- Web Builder (*name and functionality is subject to change*): drag-and-drop graphical tool to web-enable
applications and existing SB environments.
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IBM Software Group | DB2 information management software
35
System Management
IBM U2 and IBM Middleware Integration
UniDataUniVerse
ApplicationDevelopment
Business Integration
CollaborationInformation
Management WebSphere MQ WebSphere Application Server WebSphere Studio
Eclipse Framework
DB2 UDB DB2 Everyplace* DB2 AlphaBlox*
Lotus Notes Lotus Workplace*
Extending theValue…
Tivoli Storage Manager* Tivoli Monitoring*
* Under Research
One of IBM’s key focus areas is to leverage existing development projects across other software products and
incorporate such functionality into the U2 product suite as and when appropriate. This thereby allows for integration
with existing software from within the IBM stable. IBM’s corporate policy of open standard and multiplatform support
provides our customers with the option of keeping existing applications and making use of the breadth of technology
available to them.
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customer listI
BM delivers solutions to the retail, financial services, government, health care, manufacturing, media and publishing,
and telecommunications markets.
Local Customers
Some of the larger customers running applications that are powered by IBM U2 include…
BCSNet 425 users Bearings International 300 users
Capital Alliance Life 480 users Cliff Dekker Fuller Moore 255 users
Hulett Aluminium 380 users Hofmeyer 210 users
Netcare 3,847 users (UV & SB) Investec 560 users (UD & wIntegrate)
Protea Furnishers 1190 users OUTsurance 2,581 users (UV, SB+ & RedBack)
XPS 596 users Ekurhuleni 300 users
Antalis 300 users Supply Chain Services 115 users
Other well known sites…
ABB Powertech Anders Incorporated Barnard Jacob Mellet World Net Logistics
Bisset Attorneys Buchanan Boyes Botswana Housing Corp Caltex Oil
County Fair Dunlop De Klerk Vermaak & Partners Elliot International
Escom Library Estate Agency Affairs Board First National Battery Waco / Formscaff
Genrec Engineering Hellermann Tyton Hyflo JD Group
Jhb Public Library Midas Murray & Roberts Mutual & Federal
Norton Lambrianos Attorneys Putco SA Express Stanley & de Kok
Super Group The Fabric Library Unilever SA Post Office
Gundle Plastall PNet Deutz Diesel Power Merck Group
Man Truck & Bus Adams & Adams Leaseplan / ABSA Afcol
Andrew Mentis AST Group Tata Motors KSB Pumas
Babcock Biccaro Bollo Mariano Cashbuild Comparex
Comztek Conti Print CSIR ELB Equip (Bateman)
Glasfit Heritage Insurance Brokers Hire-All I-CSS
Impala Platinum ITEC L’Oreal Lambsons Hire
Master Drilling MPF Mng Services / Tarsus Mintek Property24
Acme Something Fishy
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International Customers
Merrill Lynch NY Public Library Whirlpool
British Airways William Hill Betting France Telecom
Nieman Marcus Lens Express IBM
CSC Healthcare Gio Library Systems Australian Taxation Office
American Express Bank of America Bidvest
Dell MTV Kenwood
U2 Applications
Short term insurance Legal & workflow Creditors Integration
Long term insurance ERP Payroll Leasing
Medical insurance Installment sale Logistics Healthcare
Loans Equipment Rental / Hire Optometric Automotive parts
migration information
If you're looking to make a move, make IBM U2 your last move. Only IBM U2 can offer the security of the IBM name --
the financial backing and wealth of resources of a large company on solid financial ground, and the breadth of tools and
products to meet all of your business needs. There's never been a better time to move your mission-critical applications
to IBM U2! If you already have an application running on another extended relational database, we have special
migration pricing available.
No fundamental alterations to the database will be experienced when moving your application from any MultiValue
(Mentor, Pick, D3, R83, Revelation), environment to U2. The major differences will be in the underlying operating
system. The application will run in almost the same way as it had run on the old system. The spooler / printer
management may run slightly differently depending on the choice of the operating system. Although standard porting
procedures are in place, we prefer to handle each conversion on a project-type basis. With each site / client’s
application and data being different, it is of the utmost importance that the porting of the data and application is handled
on an individual basis.
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Approximately 50 sites in the automotive spares industry, 300 Pick sites in the legal industry and
approximately 20 PIOpen sites in the ERP industry have been successfully converted to UniVerse through
single ISV partners.
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contact details & forum info
U2 Switchboard [email protected] +27 (0)11 654 6008
Administration [email protected] Uvanka Pote
[email protected] +27 (0)11 654 6178
Support & Training [email protected] Keith Collen or Kurt Neumann
[email protected] +27 (0)11 654 6175
+27 (0)11 654 6179
Management [email protected] Jacqui Powell
+27 (0)11 654 6174
+27 (0)82 552 1894
Physical Address: The Summit
269 16th Road Ext 30 Randjespark Midrand
Postal Address: PO Box 3754, Halfway House, 1685
Websites: www.itweb.co.za/office/u2 press office website
www.utwo.co.za local website
www.ibm.com/software/u2 IBM website
Forums & Email Lists: http://www.u2ug.org/ international U2 user group
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