UAS Enrollment Goals & Strategies

Presentation by Chancellor Rick Caulfield

June 2017

Presentation Overview

• UAS Mission & Vision

• Defining Enrollment Management

• Current UAS Enrollment Demographics

• Increasing Graduation Rate & Degree Completion

• Increasing Student Retention

• Increasing the Number of Enrolled Credits

• Recruiting New Students

• Summary

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UAS Mission & Vision

Mission:

Student learning enhanced by faculty scholarship, undergraduate research and creative activities, community engagement, and the cultures and environment of Southeast Alaska

Vision:

…Recognized as a destination of choice for students seeking excellent academic programs and engaging learning opportunities that integrate the environment and cultures of Southeast Alaska

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Enrollment Management @ UAS= recruitment + retention + completion

Strategic Enrollment Management is a comprehensive approach to integrating all of the University’s programs, practices, policies, and planning relating to achieving the optimal recruitment, retention, and graduation of students…defined by the mission, academic vision, and strategic plan…

FROM: A Practical Guide to Strategic Enrollment Planning in Higher Education (2007)

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Current UAS Enrollment Demographics

FY16: Total Headcount: 3,396

% Female 66%

% Male 34%

% AK Native 15%

Median age 29 yrs

FTEs 1,772

e-Learning 49% of all SCH

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Home Locations: Current UAS students

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Enrollment Management:The Importance of Good Data

FINDINGS:

• Why UAS? • Programs, affordability, online options,

convenience

• Satisfaction• 91% Satisfied/Very Satisfied

• Quality instructors & programs, online programs, staff responsiveness

• Online options highly appreciated; considered challenging

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Setting Recruitment & Retention Goals:Challenges & Opportunities

CHALLENGES:• Juneau School District graduates represent 40% of first-time freshman

• Southeast Alaska high school graduate numbers decreasing at higher rate than elsewhere in Alaska

• WICHE projects that high school graduates in Alaska will continue decreasing until at least 2021

• ‘Out of sight, out of mind’ – Giving greater visibility statewide and beyond to UAS program opportunities

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Setting Recruitment & Retention Goals:Challenges & Opportunities

OPPORTUNITIES:• QUALITY PROGRAMS: marine-related, state’s capital city, flexible online

degrees, NWC Arts, high-impact learning, workforce development

• CAMPUS LIFE & LEADERSHIP: Alaska Leadership Initiative (ALI)

• FINISH COLLEGE ALASKA: Focusing on Adult Degree Completion

• STAY ON TRACK: Encouraging students to finish faster

• COME HOME ALASKA: More students with AK connections

• TRANSFERS: Encouraging community college transfers: WA, OR, CA

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Factors in Setting Five-Year Targets

• Aligning with the UA System’s 2025 goals

• Adjust to realities of demographic shifts and projected high school graduate declines

• Target programs with greatest opportunity: DoLWD occupational forecasts in Alaska

• Expanding markets: adult degree completion, online students, transfer students, PNW community colleges, program partnerships

• Plan for new enrollments through Alaska College of Education

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Summary: UAS Recruitment & Retention Goals

Reaching Fall 2021 Goals3,500 students enrolled (+22% Growth from Fall 2016)

250 first-time freshman (+50% Growth from Fall 2016)

735 Alaska Native/Am. Ind. students (+50% Growth from Fall 2016)

160 UA Scholars (+43% Growth from Fall 2016)

240 AK Performance Scholars (+43% Growth from Fall 2016)

Anticipate significant new Education enrollments (beginning AY18-19)

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Recruiting New Students

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Recruiting New Students

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Recruiting New Students

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Recruiting New Students

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Recruiting New Students

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Summary• UAS has a diverse student population

• Continue to work the data

• High school graduate numbers reduced for now

• Distinctive programs of high quality

• Expand teacher preparation

• Flexible online degree options

• STAY ON TRACK: Students finish faster

• FINISH COLLEGE ALASKA: Adult degree completion

• COME HOME ALASKA & community college agreements

• Expand UAS visibility statewide

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