ubc 2010 brochure

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Presents:

The Fifth Annual

Undergraduate Business Conference

The Social Aspect of Business and Power of Community

April 24th, 2010

McCormick Tribune Center

Northwestern University, Evanston, IL



Letter From The UBC Team

Dear Friends,

Welcome to the fifth annual Undergraduate Business Conference! Each year, we

focus on a topic that is relevant to todays business-oriented students and create a

forum to facilitate education and discussion. We invite leading businesspeople,

create panels on theme sub-topics, and give our attendees something completely

unique: a forum designed by undergraduates, for undergraduates, at no cost.

This year, our theme, the social aspects of business and power of community, seeksto focus on emerging sector of the economies that we live in. New ways to connect

with people, demographics, and organizations have rapidly emergedover the past

several years. As this has happened, companies have evolved to leverage thesedeveloping platforms. This has created a new group of individuals who are working

to innovate and alter business in order to better serve the communities in which welive. Today is about the positive potential of these businesses to not only be

profitable, but also transform the world as we know it.

We would like to thank our Keynote Speakers, Andrew Mason and Paul Finnegan,

for taking the time to share their experiences with us today. They have

demonstrated an amazing ability to build strong businesses while also focusing onthe social responsibility that comes with these positions. We are also grateful to the

Business Institutions Program (BIP) and the Lehman Grant, given in memory of

Sherman R. Lewis Jr. WCAS '58, whose generosity and support have helped make

todays conference possible.

This conference thrives on the hard work of students in ISBE, and their dedication is

very much appreciated.

Sincerely,

The Undergraduate Business Conference Team



Conference Schedule

TIME EVENT LOCATION

10:30am 11:00am Registration McCormick Tribune

Center: Lobby

11:00am 12:00pm Keynote: Andrew Mason, McCormick Tribune

CEO Groupon, Inc. Center: Auditorium

12:00pm 1:00pm Lunch McCormick TribuneCenter: Lobby

1:00pm 1:30pm First ISBE Breakout Session McCormick Tribune

Center: Classrooms*

1:30pm 2:00pm Second ISBE Breakout Session McCormick Tribune

Center: Classrooms*

2:00pm 3:00pm Keynote: Paul Finnegan, McCormick Tribune

Co-CEO Madison Dearborn Center: Auditorium

3:00pm 3:30pm Closing Remarks McCormick Tribune

Center: Auditorium

* Note Please see description of breakout sessions for specific locations



K eynote Speakers

Andrew Mason, CEO, Groupon, Inc (Northwestern grad, 1999)

Andrew Mason is the founder of Groupon as well as The Point, the

collective action platform from which Groupon was born. Andrew'smostly unremarkable existence began in Pittsburgh, PA; he moved

to Chicago in 1999 to attend Northwestern University. Andrew

graduated with a degree in music, the uselessness of which served

as a chief inspiration to not be useless. Out of college, Andrew

became a software developer by no ambition of his own, but via a

series of acquaintances offering to give him money to doincrementally harder stuff on computers. Excited by the power of

technology to change the world, Andrew developed Policy Tree, a

policy debate visualization tool, and won a scholarship to attend

the University of Chicago Harris School of Public Policy in 2006. In

school for only 3 months, the flighty Andrew dropped out after

receiving an unexpected offer to fund the idea that would become

The Point.

Paul Finnegan, Co-CEO, Madison Dearborn Partners

Chairman, Teach For America Chicago

Mr. Finnegan has more than 27 years of experience in private

equity investing with a particular focus on investments in thecommunications industry. Mr. Finnegan is a member of the Board

of Overseers of Harvard College and Past President of the Harvard

Alumni Association. He is also a member of the Board of Dean's

Advisors at the Harvard Business School and of the Leadership

Council of the Harvard School of Public Health. Mr. Finnegan is a

member of the Board of Directors of the Chicago Council on Global

Affairs. He is the Chairman of Teach For America in Chicago, amember of Teach For America's National Board, and the Chairman

of the Community Works Advisory Committee of the Evanston

Community Foundation.



Breakout Sessions

Financial Services Group

y Introduction to Portfolio Construction and Stock Selection

o Time: 1:00pm 1:30pm

o Location: McCormick Tribune Center Room 2-101

ISBE Analytics

y BCG Competitive Strategy Case Study Using data to analyze the

impact of changes to a competitive business landscape



Northwestern Business Review

y Spring Issue Launch Presentation Overview of spring magazine, new

website and the publication process at NBR



Minorities in Business

y Presentation and case study on the intersection between corporate

success and social responsibility o Time: 1:30pm 2:00pm


Corporate Relations, Human Capital

y Guest Speaker: Tracie Thomas How to use networking to your

advantage when searching for a job





About ISBE

The Institute for Student Business Education (ISBE) was originally founded in 1996

as The Nugget Group, an investment and business club at Northwestern University.

Its founding members established a five-figure private investment company, taking

advantage of the groups extensive financial research. The Nugget Group was

featured twice on CNN, highlighting the success of the portfolios performance. The

Nugget Group has continued to expand as is now a multi-tiered financial education

platform called the Financial Services Group (FSG).

The Nugget Group was formally reorganized as the Institute for Student BusinessEducation (ISBE) in 2006. ISBE has continued to develop the founders visions to

provide accessible and experiential business education for undergraduate students

nationwide.

In April 2006, the group launched the Northwester Business Review (NBR), a

national undergraduate business magazine. Working to bridge commerce with

college life, NBR initially targeted circulation to 50 top-tier universities. Within one

year, NBR doubled its circulation and began accepting content from campus

partners. At the same time, ISBE developed Minorities in Business (MIB). Since its

founding, MIB has increased minority involvement in ISBE by 400%

as well ascreated a series of events featuring prominent minority business leaders.

ISBE has continued to grow and now is divided into five product groups, NBR, MIB,

FSG, as well as ISBE Analytics and Northwestern Undergraduate Sports BusinessResearch. Additionally, we are supported by our internal functional groups that are

comprised of Human Capital, Corporate Relations and Marketing. Together these

groups work to expand the business opportunities of undergraduate students at

Northwestern.

Using the current student groups as a foundation, ISBE hopes to further expand its

offerings in the upcoming years.

Interested in getting involved? Contact us at [email protected]



ISBE Sponsors

The Undergraduate Business Conference is made possible by an

endowment gift from Lehman Brothers in memory of Sherman R.Lewis Jr. WCAS '58, and Vice Chairman of Lehman Brothers.

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