T H E

C E N T R EF O R

A T T E N T I O N

UBS Australasia Conference 2016Richard Herring, CEO | 8 November 2016 2015

1

APN Outdoor is a leader in outdoor advertising in Australia and New Zealand

Billboards: large format static and digital

located in prime locations

Transit: +90% coverage of Australian

capital city bus and tram networks

Rail: includes roadside locations and

X-track TVAirports: across Australia and NZ, including

internal and external digital sites

► Portfolio of premium, high traffic metro sites across specific categories

2

Well positioned for continued growth

• Media revenue growing in line with outdoor

market

• Leading network of large format digital roadside

billboards with significant growth opportunities

• Our digital screens are in premium locations… it’s

not just quantity

• Substantial uplift from converting Static to Digital:

on average, a digital panel generates 3.5x to 4.5x

the revenue of a converted static billboard

• Leverage technology to better engage with

advertisers

• Upgraded 2016 guidance: revenue growth of 8.5%

to 9.0% and EBITDA of $84m to $86m

33.845.3

73.3

85.0

2013 2014 2015 2016F

1H 2H

EBITDA ($m)

CAGR FY2013–FY2016F ~36%1

Note:

1 Based on mid-point of 2016 guidance

3

APO continues to experience double digit media revenue growth

10.0%

17.2% 17.1%

9.7%

17.9%16.7%

FY2014 FY2015 1 Jan — 30 Sep 2016

Market APO media revenue

Market vs APO media revenue growth (Australia only)

Source: APO, OMA

4

Attractive portfolio of roadside digital screens with a national footprint

Digital Elite screens = 84

Static billboards = 1,022

% digital screens = 8%

Roadside large format

screens operating (7 Nov)

7

51

SA

12%

6

75

WA

7%

24

289

VIC

8%

21

244

NSW/ACT

8%

13

178

QLD

7%

13

185

NZ

7%

5

Over 470,000 cars drive past APO's digital billboards each day in Sydney

Source: APO, NSW Dept of Roads & Maritime traffic data

1

Pymble

1

Darlinghurst

2

CityWest Link

1

Sydney Airport

M5

1

General Holmes

Dr

Penrith

Hornsby

BaukhamHills

M4M4

M7

M7

M2 M2

M1

M5

Parramatta

Manly

Bondi

1

M5 Moorebank

1

M5 Belmore

A1

Mona Vale

2

Epping Rd, North

Ryde

1

Victoria Rd, Ryde

1

M4 Homebush

2

Military Rd, Mosman

2

St Leonards

5

Sydney Airport

6

Locality: M5 Motorway Belmore, Sydney| Product: Road| Format: Elite screen

7

Locality: Sydney Airport, Joyce Drive, Sydney | Product: Road| Format: Elite screen

8

Locality: Kwinana Freeway, Perth| Product: Road| Format: Elite screen

9

Locality: Story Bridge, Brisbane| Product: Road| Format: Elite screen

10

Growing digital contribution

APO's digital proportion of total revenue

6% 7%9%

16%

20%

26%

32%

1H13 2H13 1H14 2H14 1H15 2H15 1H16

Source: APO

11

On average, a digital

panel generates 3.5x

to 4.5x the revenue of a converted static

billboard

Substantial revenue uplift from converting static to digital

…AFTER

BEFORE…

12

Leverage technology to better engage with advertisersFocussing on

• Leading edge product development

‒ improvement in digital screen

technology

‒ utilising technology to connect

Outdoor and Mobile

• Facilitating sales advertiser interaction

‒ continue investment in bespoke

research

‒ accessing information, research and

data sets to better inform and improve

analytics to provide unique insights

Introducing CATCH:

a highly scalable

technology play

designed to engage

bus commuters

through their mobile

devices and provide

advertisers with an

interactive

engagement

13

2016 outlook

• Assuming current market conditions continue to the end of 2016, APO expects

‒ revenue growth of 8.5% to 9.0% (vs previous guidance of 6.0% - 8.0%)

‒ EBITDA of $84m to $86m (vs previous guidance of $79m - $84m)

• Forward media bookings in H1 FY16 were up 13% vs H1 FY15, but 14% below the prior

corresponding period for the subsequent 8 weeks to 19 August 2016

‒ downturn in forward media bookings in early H2 2016 reflected the extended

Federal election, Olympics and sales performance

‒ actions have been implemented to improve sales execution, with favourable results

• In recent weeks, APO has experienced a solid recovery in media revenues and

bookings which are tracking at double digit growth vs the prior corresponding period

• APO has commissioned 32 new digital Elite screens so far this year, with a further 4

planned by the end of the year (vs previous guidance of 20 to 25)

14

Questions?

Locality: Victoria Rd, North Ryde| Product: Road| Format: Elite screen

15

Important notice and disclaimer

This presentation contains general information about the activities of APN Outdoor Group

Limited (ACN 155 848 589) (APO or Company) which is current as at 7 November 2016. It is

in summary form and does not purport to be complete. It presents financial information

on both a statutory basis (prepared in accordance with Australian accounting standards

which comply with the International Financial Reporting Standards) as well as information

provided on a non-IFRS basis. This presentation is not a recommendation or advice in

relation to APO or any product or service offered by APO’s subsidiaries. It is not intended

to be relied upon as advice to investors or potential investors, and does not contain all

information relevant or necessary for an investment decision. It should be read in

conjunction with APO’s other periodic and continuous disclosure announcements filed

with the Australian Securities Exchange.

No representation or warranty, express or implied, is made as to the accuracy, adequacy

or reliability of any statements, estimates or opinions or other information contained in this

presentation. To the maximum extent permitted by law, APO, its subsidiaries and their

respective directors, officers, employees and agents disclaim all liability and responsibility

for any direct or indirect loss or damage which maybe suffered by any recipient through

use of or reliance on anything contained in or omitted with this presentation.

No recommendation is made as to how investors should make an investment decision.

Investors must rely on their own examination of APO, including the merits and risks involved.

Investors should consult with their own professional advisors in connection with any

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The information in this presentation is for general information only. To the extent that

certain statements contained in this presentation may constitute “forward looking

statements” or statements about “future matters”, the information reflects APO’s intent,

belief, or expectations at the date of this presentation.

Subject to any continuing obligations under applicable law or any relevant listing rules of

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are provided as a general guide only and should not be relied upon as an indication or

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expressed or implied by these forward looking statements. Any forward looking statements,

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which are subject to change without notice, as are statements about market and industry

trends, which are based on interpretations of current market conditions. For example, the

factors that are likely to affect the results of APO include, but are not limited to, general

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