ucd-twitter-overview-and-case-studies
DESCRIPTION
UCD Twitter Session - Oct 22ndTRANSCRIPT
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Twitter Overview and Case Studies
Keith Feighery
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Outline
• Twitter Overview• Twitter Mechanics and best practices• Twitter Case Studies
– International and Irish
• Twitter Applications• Questions and Answers
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• Microblogging platform• Can be incredibly powerful tool for business owners and
marketers• BUT takes time, effort and persistence to build up a
community• It is much more chatty (Dialogue) than Facebook• Businesses need to think about all their constituencies
when using Twitter• Not just for customers – partners, media, pr etc…• Great for thought leadership
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What is it?
• Tweet = 140 Characters• @someone – talk to someone (everyone sees it)• DM Someone – prviate message - only the
people FROM and TO see it• RT – retweet – a lot of people retweet content
that others have written & posted
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It’s a Different Medium Than Facebook – and it can be difficult
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Must know what you want to achieve through it and who you will be talking to
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Find someone with a function, who has something interesting to say – and can say it
well
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And get them to engage at a granular level
Build up community overtime
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Twitter Timeline
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The Tweet
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Use ShareThis Browser plugin
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Twitter Search
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Case Studies
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The Ashes
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@theashes
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The Flight
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TravelSceneAus – The Hotel
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VodafoneAus – The Phone
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Australian PM welcomes @ashes
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@LevisGuy
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Naked Pizza
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The North Face
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American Cancer Society
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Coffee Groundz
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Etsy
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American Apparel
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AmEx OpenForum
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Irish Case Studies
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CrackBird
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CrackBird
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Donal Skehan - Markets Himself
Provides Entertainment & Utility
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Donal Skehan
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Realex – Corporate providing Utility
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General Account
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Personalised Accounts
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Murpys Icecream – Markets His Business To The Press
Marketing The Business
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Murphys Ice Cream
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Pat Whelan Butchers
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Fallon and Byrne
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Twitter Backgrounds
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Twitbacks.com
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FreeTwitterDesigner.com
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TweetyGotBack.com
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Twitter Tools
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Twitter.com
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Tweetdeck
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Seesmic
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Hootsuite
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Twitter Apps
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ManageFilter.com
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Manage Your Twitter Account
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BufferApp.com (Queue Tweets)
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TwentyFeet (Analytics)
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Twilert (Google Alerts)
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Tweriod –Best Time To Tweet
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The Profile
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The Feed
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Company Page
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Company Services
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Jobs
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Thank You
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Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
086 6070274