Making it work for everyone

John Waterworth

UCD 2014

Photograph of London 2012 Olympic Games Opening Ceremony from theguardian.com 2

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Large and diverse populations

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Default user

Lostdocumentation

Unclearbirth details

Non-traditional family structure

Insecure accommodation

Transgender

Healthproblems

Disability

Lack mental capacity

Low literacy

Unusual appearance

Learn to drive

Photos by Just Ard and Neil Moralee on Flickr 6

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1. Understand everyone

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Continuous research, design and testing

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My job is to help my team learn about usersso we can make a better service

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2. Clear words

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What are you asking for and why?

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What is your address?What is your home address?Where do you live?Where should we send …?

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Start with the fewest words you can

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Name

3. Simple interactions

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This is not easy

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User needs?

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Start with needs

mikebracken.com 37

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1. Understand everyone2. Clear words3. Simple interactions

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Video removed from slides posted online

I do myself

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This is for everyone

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