ucla lecture 20120627

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Designing Entrepreneurship

UCLA DMA 160 STU 2

MW 9-12

Monday, July 16, 2012

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Elevator Pitches!

Project 01


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What is Disruptive Innovation?When and how does new happen?How can we discover problems?Introducing project 02

what we will cover:


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Clayton Christensen.


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DEVELOPMENT

TIME

EXPECTATIONSF

ORGROW

TH

(HIGHEN

DMARKET)

EXPECTAT

IONSFOR

GROWTH

(LOWEND

MARKET)


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DEVELOPMENT

TIME

EXPECTATIONSF

ORGROW

TH

(HIGHEN

DMARKET)

EXPECTAT

IONSFOR

GROWTH

(LOWEND

MARKET)TY

PICA

LINNO

VATION

ADVA

NCEM

ENT


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DEVELOPMENT

TIME

EXPECTATIONSF

ORGROW

TH

(HIGHEN

DMARKET)

EXPECTAT

IONSFOR

GROWTH

(LOWEND

MARKET)TY

PICA

LINNO

VATION

ADVA

NCEM

ENT

DISRUPTIVEINNOVATION


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time

price

impact

12

3

what makes something disruptive?


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price12

3



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Examples.


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Examples.


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time12

3



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impact

12

3



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DEVELOPMENT

TIME

RATEOFI

MPACT

(GOVERNM

ENTPRO

GRAMS)

SOCIAL

DISRUPTIVE

INNOVATION


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Examples.


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questions?

pause.


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what we will cover:


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what is new?

context.


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the loneinventor

new


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There is no such thing as an epiphany.

a common misconception


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NEW THING

OLD THING

OLD THING


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Something completely unlike anythingwe have experienced would not beunderstood. Its value would be lost.

a common misconception


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transitional media


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transitional media


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simultaneousinventorship

new


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INDUSTRIES


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PROBLEMS


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APPROACHES


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PEOPLE


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questions?

pause.


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what we will cover:


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how to discoverproblems faster?

problems.


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lean

how.


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lean

how.


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WHAT YOU THINK YOU WANT =


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WHY? =


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WHY? =

WHY? =


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WHY? =

WHY? =

WHY? =


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WHY? =

WHY? =

WHY? =

WHY? =


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WHY? =

WHY? =

WHY? =

WHY? =

WHY? =


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questions?

pause.


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What is Disruptive Innovation?

When and how does new happen?How can we discover problems?Introducing project 02

what we will cover:


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what does this thing do?


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how can we break it?


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whydidwe do that?

huh?


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what does this thing do?

competitiveanalysis


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how can we break it?

disruptiveinnovation


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purpose?

develop your itch radar.


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15 min break.

pause.


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split into groupsof 3 or 4 - totalof ~6 groups.

Project 02


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invent animpenetrablemachine

Task


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shh! dontshare with anyother group.

Task


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create a sketch,schematic, and/ or flowchart.

Task


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create a sketch,schematic, and/ or flowchart.

Task

producethreecopies


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AB

C

Task

DE

F


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for MONDAY.

Homework!


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you will each present yourinvention to the class onmonday.

Homework!


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What are you competing against?What problem did you discover?How did you defeat it?

cover the following:


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your invention+ the original invention+ elevator pitch for your invention

Turn In:

ucla lecture 20120627

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